The Avenue East Cobb, a Cousins property, located at 4475 Roswell Road in Marietta, Georgia is part of the Avenue "Main Street'' pedestrian center concept first introduced by Cousins in 1998. The approximately fifty shops hours of operation at the East Cobb are Monday through Saturday, 10am to 9pm, and Sunday, 12pm to 6pm. Anchored by Borders, Books & Music, the center offers 236,189-square-feet of open-air specialty shops. Designed by Crawford McWilliams Hatcher Architects and Dougherty & Associates, the retail shopping center was constructed in a horseshoe design intended to create an intimate setting with generous parking space, artistic architectural design and landscaping, as well as an urban streetscape. There are benches away from the heavily trafficked areas off landscaped walkways for relaxing. Demographically, East Cobb targets an estimated population of 361,400 people within a 7-mile radius. The average age of consumers within the same trade-area is 36.8 years old with an estimated average annual household income of $103,969.
Like all Cousins Properties, the Avenue East Cobb, participates in the charitable contribution theme of Education, focusing on Kindergarten through 12th grades, and supporting local schools in the immediate trade area. On Halloween, costumed children can do their trick-or-treating within the shopping center, and during the holiday season, from November through December, there are family programs to participate in, including free carriage rides and photos with Santa. Shoppers can sign up on the Avenue website to be a member of the A-List rewards program, which includes a monthly email highlighting exclusive retailer promotions and events. All members of the A-List receive a membership card that entitles them to seasonal gift-with-purchase opportunities and free bottled water while shopping.