Downtown Long Beach is known as the center of Long Beach, California. It is the most important area for tourist attractions and city services. Several hotels, restaurants, and shops are found in downtown Long Beach. There is also a convention center for visitors. The boundaries of downtown Long Beach are from the Los Angeles River on the west to the Pacific Ocean on the South, Alamitos Avenue (east), and 7th Avenue (north). The greater downtown section also has East Village Arts District as part of the whole with Ocean Boulevard, Pacific Avenue, and Long Beach Boulevard as the main thoroughfares.
Some of the hit attractions in this Long Beach area include Aquarium of the Pacific, Catalina Cruises, East Village Arts District, Long Beach Convention and Entertainment Center, Long Beach Sports Area, Museum of Latin American Art, Long Beach Plaza, the Pike, Pine Avenue, Queen Mary, and Shoreline Village. Pike Avenue, The Pike and Long Beach Plaza are some of the top places for shopping, as is Shoreline Village. Important events held in downtown Long Beach include certified organic Farmers Market, ZBob Marley Reggae Festival, Long Beach Grand Prix, Cajun and Zydeco Festival, and Aloha Concert Jam.