In 1948 before Disneyland, Nickelodeon, and other children's programs Arthur Navlet saw an opportunity to make something for children. His idea was to create Fairyland, which is located in Oakland, California. This kid community had a carousel, pony ride, and cotton candy stand when it was first opened. The idea was to help stimulate children's imagination through stories, so there were also some boardwalks and rides that would appeal to the younger set based on fairytales.

Navlet at the time owned a nursery, which grew into a five store chain. The theme park was presented to Lake Merritt Breakfast Club and it was decided Fairyland could be built. Now all these years later Navlet's idea is still around and holding true to his original vision with Storybook Puppet Theatre, Fairytale towers, and much more.

Park admission is $8 for all ages from 1 to 100. Any infant under 1 will be able to enter for free. There are family memberships that can be obtained as well. Magic Keys for Story boxes are $2 at the admission gate. Hours are 10 am to 4pm Friday through Sunday, though in summer the park is open throughout the week at the same hours.

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