Frederick's of Hollywood Lingerie Museum was built to showcase the Frederick label that became quite popular in 1946 and has remained so since. The museum was located in an Art Deco Building with flamboyant architecture and colors. However, the building is no longer housing the museum. The entire facility including the Flagship was moved to a new location. Much of the museum like the Hall of Fame that was once part of the old store was left behind.
Frederick's felt they needed to update their store and make it the center of Hollywood again. To do this meant to make the store and museum more modern. Some pieces still exist such as items worn by Cher, Madonna, Milton Berle, and Zsa Zsa Gabor. These pieces show how Frederick's of Hollywood has served the famous set in Hollywood and how many of their pieces have changed since the 1940s. Decorative arts, fabrics, textiles, costumes, and architecture are part of the museum displays that are located at the new museum/ store/ hall of fame building. Frederick's of Hollywood has several modern lingerie pieces for the larger women, helping to gain more business from a variety of consumers.