The Macy's department store on O'Farrell Street in San Francisco is a hit with locals and visitors. The store sells a variety of brand name merchandise including men's and women's clothing, accessories, shoes, housewares, linens, makeup and perfume. It is part of the family of Macy's department stores, iconic because of their famous Fifth Avenue location in Manhattan. This is the same department store that sponsors the Annual Macy's Thanksgiving Day Parade in New York. The Union Square Macy's in San Francisco is a favorite among locals because of their outstanding customer service and supply of great merchandise. Shoppers are pleased with the makeup selection at the store and the ability to try products and receive personalized service at the cosmetics counter when shopping. The store frequently issues general coupons and discounts especially for Macy's credit account holders, and storewide sales are held about once a month. Macy's is typically in upscale department store but the individual store location may reflect its surroundings in the community or if it is located inside of a shopping mall. The San Francisco Macy's benefits from its Union Square location and is considered one of the more upscale Macy's stores. The six levels of shopping make it a hit even with veteran Macy's shoppers.