The Red Vic is a unique alternative to the large commercialized movie houses found in malls throughout the country. The masterminds behind the Red Vic decided the since all of their friends loved watching movies, they would create their own theatre. In 1980, they opened a movie house at the corner of Haight and Belvedere in San Francisco. Movie watchers kicked back on comfortable couches and enjoyed concessions while watching a variety of shows. In 1991, the Red Vic moved to another Haight Street location between Cole and Shraeder. The theatre was larger and equipped with video and Dolby stereo sound. The couches made the trip and the concessions offered are organic and unlike most movie theatre treats. Today, the theatre is run by its employee-owners and a variety of volunteers who have a passion for film and for this Bay Area treasure. The theatre can be rented for parties and special events. There are 145 seats, some of them traditional theatre seats and other cushioned benches. The video projector can DVD, 35 mm, BetaSP and Blu-Ray. Concessions offered during movies and special events includes organic popcorn, baked goods, chocolates and candies, juice, soda, organic coffee, tea and lemonade.