Southwest Center Malls - Dallas Texas- Enclosed Retail Department and Specialty Store Mall

Southwest Center Mall is located at 3560 West Camp Wisdom Road Dallas, TX 75237. This is just 10 miles southwest of downtown Dallas, at the interchange between US 67 and Interstate 20. Southwest Center Mall is a two story enclosed beautiful shopping center that nests over a hundred stores with an exciting mix of department and specialty retail stores.

Open since 1975 (originally named the Red Bird Mall), Southwest Center Mall consists of over 1,084,528 sq. ft. of retail space and is home to anchor stores Sears, Burlington Coat Factory, and Macy's. With several restaurants you have a choice of fast fare or a full service restaurant.

Initially, the mall was anchored by four department stores:

Sears, which anchored the eastern end of the mall

J.C. Penney, which anchored the western end of the mall

Sangar - Harris (later Foley's, now Macy's), whose store was in the middle of the mall on the northern side

Tiche's (later Joske's, then purchased by and renamed Dillard's), whose store was in the middle of the mall on the southern side

Later, Montgomery Ward added a store near the Sears location, on the same side of the mall as Dillard's. Many of the stores in the mall were either opening their first stores in the southern s The mall did well in the beginning, despite its location in the relatively undeveloped southern portion of Dallas. Much of its early success can be attributed to the lack of competing malls and its location near the intersection of U.S. Route 67 and Interstate 20.

Soon after its completion, the mall's customer base began to weaken due to what is known as "white flight." Competition further contributed to the mall's decline: newer malls in Arlington, Grand Prarie, and nearby Cedar Hill, have all attracted shoppers away from Red Bird Mall. After losing some of it's retaail stores and customers to other malls, this shopping center is not as large or active as it had been in past years but loyal customers and local residents have kept it going.

DeBartolo attempted to remodel the mall to give it an updated look and to attract new tenants, but it did little to overcome the its lost customer base. In 1997, the mall was sold to NAMCO Financial, a California investment group. It was at this time that NAMCO changed the name to Southwest Center Mall in an attempt to rebrand it, but the company had no better success.

Guest Services located on the lower level, can help with the following services and amenities, Lost and Found, Mall Gift Cards, Soft Seating Area, Stroller Rental, Wheelchair Rental, ATM Locations, Children's Play Area, Copy/Fax Service, Family Restroom, area information, pay phone locations and menus for mall restaurants.. Open Monday through Saturday 10:00 a.m. to 9:00 p.m. and Sunday 12:00 Noon to 6:00 p.m. Phone: (972) 296-1491

Read about other Dallas tourist attractions:

• Galleria Dallas Mall- Dallas Texas - Enclosed Four Story Mall Designed with an Ice Rink
• Valley View Center Mall - Dallas TX - Large Enclosed Retail and Specialty Shop Mall