The Tournament of Roses Association was formed as the management group appointed to oversee the Rose Parade, and the Rose Bowl Game. The Tournament of Roses began as a way to market Southern California as a destination for people to escape the cold winter weather in other parts of the country. The effort began in 1890 and the idea for the Tournament of Roses was born. The tournament started out as a decorative parade where participants would adorn floats with flowers in the hopes of winning. In 1902 the idea of adding a football game was added. The game was the first post season college football game ever held. Stanford took on University of Michigan and was defeated 49-0 with Stanford giving up in the third quarter.
Today the Tournament of Roses and Rose Bowl game are two of the biggest events in the entire west coast. The Rose Bowl game is nicknamed "The Granddaddy of them all" and is regarded as one of the most important college football games in the country. The Rose Bowl is slated to host the FSB College National Championship football game in 2014. The Rose Parade is now televised on New Year's morning and is broadcast to millions of viewers all over the world.