Twelve Atlantic Station: Atlanta's Award-Winning Trendsetter

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Twelve Atlantic Station is located in Atlanta's Midtown neighborhood in the Atlantic Station complex. It can be accessed from the Interstate 75/85 Downtown Connector. The hotel is 13 miles from Hartsfield-Jackson Atlanta International Airport. In addition to the attractions at Atlantic Station, Twelve is convenient to Georgia Tech, the Ferst Center for the Arts, the High Museum of Art, Symphony Hall, the Atlanta Botanical Garden and the Fox Theatre. Downtown Atlanta is only a few minutes to the south, and a few minutes to the north is Atlanta's upscale Buckhead neighborhood.

Twelve Atlantic Station opened in 2005 as the signature hotel of the Atlantic Station shopping, residential and entertainment complex. Atlantic Station was built on the site of an old steel mill; its development was one of the largest brownfield remediation projects in the United States. Twelve is actually a combination of 101 hotel suites and 380 condominiums. The suites are configured like the condos into one- and two-bedroom units with complete kitchens. Twelve also offers 6,000 square feet of meeting space and 14,000 square of retail and restaurant space. The hotel/condo development has won numerous awards, including being named a Development of Excellence by the Atlanta District Council of the Urban Land Institute and Best Condo-Hotel by the National Association of Home Builders. It was also one of only 15 hotels or resorts in the United States to be named to Condy Nast Traveler's international "Hot List.''

The hotel offers a variety of amenities. Its signature restaurant, Lobby, has been named one of the Top 50 Restaurants in Atlanta by the Atlanta Journal Constitution. The building has free wireless internet throughout, and the hotel provides guest services through its GHOST (Guest Hotel Operating System Terminal) technology. GHOST allows guests to make housekeeping requests, access local tourist information, surf the internet or order room service, all through one terminal. Each suite also offers a movie-on-demand library. An outdoor swimming pool, business center and fitness center are available for guests.

Banquet and meeting facilities at Twelve are small but stylish. A 6,200-square-foot banquet room holds 500 seated guests or 700 guests at a standing function. The banquet room can be divided into two smaller spaces. Outdoor terraces overlooking the Atlanta skyline are available for receptions. The hotel contracts with well-known Atlanta event planners and caterers for banquet and meeting services.

Although Twelve has won awards from professional organizations, guests are not uniformly pleased. On a well-known travel website, only 34 percent of reviewers rated the hotel "Excellent,'' with almost as many, 26 percent, rating it "Terrible,'' the lowest choice. Some like the hotel's urban, trendy style, with comments like "very contemporary'' and "an overall fantastic stay.'' One guest noted, "I felt like I was living in my own personal, hip, high-rise condo.'' Many reviewers liked being at Atlantic Station and in the center of Atlanta, with easy access to much of the city. Negative comments centered mostly around service. Most negative reviews were similar to these: "The hotel is beautiful, honestly. However, the service was terrible. Honestly.'' And, "This place is a service disaster. The room are really nice, but it is irrelevant when the shocking service takes over.'' If Twelve can match its service to its style, it will be a great addition to Atlanta's trendy, urban scene.

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