Nike is the leading sports equipment company in the country

Pavel Prikhodko, Ph.D. Machine Learning

The United States of America is one of the largest markets for leading sport equipment manufacturers. According to statistics illustrating the number of people who bought sports equipment within the last 12 months in the country from spring 2010 to spring 2015, last year about 36.78 million people purchased sports equipment. This rate was quite similar in autumn 2014, with 36.81 million buyers. In spring 2014, there were about 37.24 million people who bought at least some type of sporting equipment. Overall the total number of buyers in 2013 was approximately 75 million people, compared to 74 million people in 2012.

yfusus_0

In accordance with the information represented by the National Sporting Goods Association in 2014, the largest portion of consumers purchased hunting and firearms equipment – the total volume amounted to around $6.7 billion. Consumer spending on exercise equipment and golf equipment were approximately $6.4 billion and $3.4 billion respectively. Bicycling equipment was also popular among consumers in the U.S.: $2.28 billion of total market volume. Fishing tackle was a popular purchase for many people with a total volume of over $1.5 billion. Consumer spending on binoculars and sunglasses amounted to $1.34 billion in 2014.

ocewer_0

The American company Nike is the leading international sports equipment manufacturer with an estimated revenue of roughly $25.14 billion in 2014 (almost twice that of the German company Adidas). North America is the largest segment for the company, accounting for the largest portion of Nike’s total revenues. The footwear sector amounted to about $7.4 billion of Nike’s North American revenue in 2014. The apparel sector brought almost $4 billion. The equipment sector was the smallest part of Nike’s business: $864 million in North America in 2014. The footwear and apparel sectors’ rates increased in 2015: Nike’s North American revenue in the footwear sector amounted to about $8.5 billion, while the apparel sector approximated to $4.4 billion. The equipment sector brought in nearly $824 million. Nike’ global revenue amounted to about $30.6 billion in 2015 and $27.7 billion in 2014.

Last year the main sports equipment manufacturer had 185 Nike factory stores, 33 in-line stores, 92 Converse stores and 29 Hurley stores across North America. In comparison, Nike operated 176 factory stores and 84 Converse stores in 2014, while the numbers of in-line stores and Hurley stores remained the same as in 2015.

ysyvoh_0.png

udepof_1

Discuss this article on our forum with over 1,900,000 registered members.

About Pavel Prikhodko

Pavel Prikhodko, Ph.D. Machine Learning

Pavel has worked for many years as a researcher and developer on a wide range of applications (varying from mechanics and manufacturing to social data, finance and advertising), building predictive systems and trying to find stories that data can tell.

In his free time, he enjoys being with his family.

Other posts by Pavel Prikhodko:

2 thoughts on “Nike is the leading sports equipment company in the country”

  1. I’d rather wear a jockstrap mar out of old inner tubes than ever but anything made by Nike ever again.

    They sold out to that Cadillac commie failed football player.

Leave a Reply

Your email address will not be published. Required fields are marked *