American people don’t want to read newspapers anymore

Pavel Prikhodko, Ph.D. Machine Learning

It’s no secret that the newspaper industry has hit hard times. Newspaper popularity has been declining over the last couple of years due to electronic and digital invasion. Just to compare, almost 50 percent of Americans read a newspaper on a daily basis in 2000, but by 2012 this rate had dropped to less than 30 percent. In 2012, the average American spent about $44.41 on newspapers whereas, in 2003, this number was about $53.49.

The forecast suggests that the revenues of the newspaper publishing industry will decrease in the next few years. Thus, in 2012 and 2013 the revenues of the newspaper industry amounted to $29.3 billion and $27.29 billion respectively. In 2014 the rate decreased to $26.72 billion. The revenue of the industry in 2015 was around $25.82 billion, but it is expected to reach $24.76 billion in 2016. This trend is expected to continue through 2017, reaching $23.7 billion by the end of the year.

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It is logical that the total number of daily newspapers decreased as well in the recent years. The number of total newspapers decreased from 1,480 in 2000 to 1,331 in 2014. The largest publishing company in the U.S. is Digital First Media, with 95 daily newspapers in 2014. New Media Investment had 92 daily newspapers in the same year, while Gannett published 82.

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According to information regarding newspaper advertising spending in the U.S. presented by eMarketer and published at Statista.com, this expenditure amounted to $17.1 billion in 2014. In 2015, the number was slightly lower: $16.6 billion. In 2016 and 2017, newspaper advertising spending will be approximated to $16.2 billion and $16.1 billion accordingly.

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About Pavel Prikhodko

Pavel Prikhodko, Ph.D. Machine Learning

Pavel has worked for many years as a researcher and developer on a wide range of applications (varying from mechanics and manufacturing to social data, finance and advertising), building predictive systems and trying to find stories that data can tell.

In his free time, he enjoys being with his family.

Other posts by Pavel Prikhodko:

One thought on “American people don’t want to read newspapers anymore”

  1. Smart people read newspapers. People who care and understand about the crucial need for checks and balances in our government and society read newspapers. Intelligent people who understand there is an accountability with newspapers read newspapers. And people who want to preserve our democracy and freedoms subscribe to and support newspapers with advertising. Wake up.

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