Who uses Apple Pay and where?

Pavel Prikhodko, Ph.D. Machine Learning

For our readers who are unfamiliar with Apple Pay, here is a definition: Apple Pay is a mobile payment (digital wallet) service by Apple Inc. that lets users make payments using every Apple device that you can find. The service was launched in the United States about two and a half years ago. If you didn’t know about it, you are not alone. According to information published at Statista.com in August 2016, about 9 percent of millennials in the United States have never heard of this service either (as well as 9 percent of Generation X respondents, 17 percent of baby boomers and 22 percent of retirees).

Many people have also heard of this service but never used it: 66 percent of millennials, 71 percent of Generation Xers, 80 percent of baby boomers and 76 percent of retirees. Only 2 percent of retirees used this digital payment service, the lowest rate of all the respondent groups. Three percent of baby boomers used Apple Pay in 2016. Approximately 19 percent of Generation Xers said that they used Apple Pay. The highest level of familiarity with Apple Pay was recorded among millennials — 25 percent of these respondents stated that they used it.


Our next chart provides some information about Apple Pay in-store credit card transaction location in the United States. During the survey period conducted by Phoenix Marketing, 42 percent of Apple in-store credit card users reported making an Apple Pay purchase at an Apple store. McDonald’s was the second most popular store with 41 percent of respondents making an Apple Pay purchase. Around 36 percent of credit card users made purchases using Apple Pay at a Macy’s store. Subway was a choice by 32 percent of the respondents, and Nike by 31 percent of the surveyed Apple Pay users.


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About Pavel Prikhodko

Pavel Prikhodko, Ph.D. Machine Learning

Pavel has worked for many years as a researcher and developer on a wide range of applications (varying from mechanics and manufacturing to social data, finance and advertising), building predictive systems and trying to find stories that data can tell.

In his free time, he enjoys being with his family.

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