E-cigarette sales in the U.S.

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Pavel Prikhodko, Ph.D. Machine Learning

Electronic cigarettes (or just e-cigarettes) can be described as handheld electronic devices that create an aerosol by heating a liquid. These smoking devices are battery-powered and often shaped like a traditional cigarette, stimulating the feeling of smoking. Using e-cigarettes is occasionally referred to as “vaping.” The liquid in e-cigarettes is usually called e-liquid and is made of nicotine, propylene glycol, flavorings and glycerine.

E-cigarettes are considered by many to be safer than ordinary tobacco cigarettes. Some people think that e-cigarettes can help smokers quit, although their long-term health effects are still unknown.

Let’s take a look at the U.S. sales percentages (by dollar amount) of different categories of e-cigarette products. According to information published at Statista.com, rechargeable refills contributed 55 percent of sales dollars to the U.S. e-cigarette industry in 2016. That year, the sales of disposable e-cigarettes and kits amounted to 23 percent and 17 percent respectively.

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Next, let’s analyze the information on the U.S. sales of e-cigarette products in 2014 broken down by sales channel. Thus, the e-cigarette industry generated about $16.5 million in sales through food stores and $73.3 million in sales through drug stores. The largest amount of sales by far came from convenience stores, which generated $644 million in sales.

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If we look at the total sales of e-cigarettes by company, we see that Reynolds American (Vuse) leads the industry with 38.5 percent of the total dollar value of sales for the 52 weeks ended January 23, 2016. Fontem US, which operates the e-cigarette brand blu, generated 20.7 percent of the industry’s total sales dollars in the same period.

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In 2016, the total sales of electronic cigarettes in the U.S. amounted to $2.35 billion. The forecast suggests that in 2017 the industry’s sales will increase to nearly $3 billion. In 2018, the industry’s sales are projected to increase even more, reaching a total of $3.6 billion.

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About Pavel Prikhodko

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Pavel Prikhodko, Ph.D. Machine Learning

Pavel has worked for many years as a researcher and developer on a wide range of applications (varying from mechanics and manufacturing to social data, finance and advertising), building predictive systems and trying to find stories that data can tell.

In his free time, he enjoys being with his family.

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