All posts by Pavel Prikhodko

Pavel Prikhodko, Ph.D. Machine Learning Pavel has worked for many years as a researcher and developer on a wide range of applications (varying from mechanics and manufacturing to social data, finance and advertising), building predictive systems and trying to find stories that data can tell. In his free time, he enjoys being with his family.

Beef production in the U.S.

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Pavel Prikhodko, Ph.D. Machine Learning

The United States produces more beef and veal than any other country in the world. The graph below illustrates the country’s total beef production from 2010 to 2017 as well as the forecast for 2018. As you can see, about 26.4 billion pounds of beef were produced in the country in 2010. In 2011, America’s total beef production (including commercial and farm production) amounted to 26.3 billion pounds of beef; the number decreased to 26 billion pounds in 2012.

In 2013 and 2014, the United States produced 25.72 billion and 24.25 billion pounds of beef accordingly. The country’s beef production bottomed out in 2015 when only 23.7 billion pounds of beef were produced. In 2016, the country produced approximately 24.96 billion pounds of beef, and production continued to increase through 2017 when 26.4 billion pounds of beef were produced. The forecast predicted that the U.S. would produce approximately 27.6 billion pounds of beef in 2018.

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Social media marketing in the U.S.

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Pavel Prikhodko, Ph.D. Machine Learning

At the very beginning, social media started as a form of entertainment — however, it has since evolved into a powerful marketing tool. Social media marketing is on the rise as this type of media gains importance in the industry and shows potential for further development.

Social media marketing is increasingly being used by businesses to attract attention and gain website traffic. In the current age, social media has become a crucial part of digital communications strategies. According to the statistics, online adults from 18 to 34 years old are the most likely to follow a brand via social media (95 percent of the respondents).

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The “cheesiest” states in the country

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Pavel Prikhodko, Ph.D. Machine Learning

No one can say that the United States doesn’t love cheese — in 2015, the U.S. ranked second in the world among the major cheese producers. Only the European Union (EU) produced more cheese in this year (7 million metric tons).

Let’s analyze the top 10 cheese-producing states in the U.S. in 2016. As you may have guessed, Wisconsin was the undisputed market leader, producing approximately 3.23 billion pounds of cheese. California produced 2.51 billion pounds of cheese in 2016, making it the second-largest producer, while Idaho took third, producing about 941.68 million pounds of cheese.

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How popular is sports betting in the U.S.?

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Pavel Prikhodko, Ph.D. Machine Learning

Sports betting has been around for thousands of years — for several hundred years, the only legal way to place a bet was the circus or the chariot races in Rome. Roman emperors often enjoyed gambling, with Augustus in particular frequently partaking in gambling activities.

Nowadays, betting is a widely popular process around the globe. Some countries (the United Kingdom, for example) have a rich tradition of betting, and the practice of sports betting holds an important place in the country’s culture. Looking at the U.S., we see that the country is home to a well-developed sports betting industry.

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PepsiCo is one of the leading beverage companies in the world

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Pavel Prikhodko, Ph.D. Machine Learning

This article is dedicated to all the people who prefer Pepsi instead of Coca Cola — in this post we’re going to focus on PepsiCo, Inc. PepsiCo is an American multinational snack, food and beverage corporation founded in 1965 and headquartered in Purchase, New York (sometimes I think that all of the best things in the world come from New York!). The company has interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages and many other products.

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Love is in the air: Valentine’s gifts in America

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Pavel Prikhodko, Ph.D. Machine Learning

Valentine’s Day is a holiday celebrated annually in February — some people love it, while others hate it. To celebrate, lovers both young and old give letters and flowers to their partners and spouses. It’s the only day of the year with hearts and Cupids all around. This day is widely celebrated in the United States.

According to a survey conducted by eGifter and published at Statista.com, Atlanta and Washington, D.C. were the most popular American cities for gifting on Valentine’s Day in 2014 — 47 percent of people here gave a gift. San Francisco, Houston and Boston also saw a high rate of Valentine’s Day gifting: 42 percent.

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Fishery landings in the United States

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Pavel Prikhodko, Ph.D. Machine Learning

The fisheries and aquaculture sector is usually divided into commercial and recreational fishing and involves the harvesting, processing and marketing of fish. The commercial part of this sector includes the raising of fish or the capture of wild fish. Fishing methods vary from using large nets to poles and lines, trolling with single lines and traps or pots.

The fishing industry in the United States is primarily concentrated on the Pacific Coast, with some of the major domestic species of fish including cod and pollock. Recent trends shaping this sector include a shift toward more sustainable and responsible fishing. According to statistics published at Statista.com, pollock landings amounted to approximately 3.36 billion pounds in 2016, while cod landings totaled 711 million pounds in the same year.

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Popular New Year’s resolutions

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Pavel Prikhodko, Ph.D. Machine Learning

New Year’s is one of the most celebrated days in the world. It’s the most wonderful time of the year, full of gifts and long-awaited surprises for those kids who didn’t misbehave.

According to a survey among young adults (published at Statista.com) in 2015, about 72 percent of respondents said that they typically spent New Year’s Eve at home. Slightly above 20 percent stated that they were guests at someone else’s home on New Year’s Eve, and about 10 percent celebrated in a restaurant, bar or club.

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Christmas is America’s favorite holiday season

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Pavel Prikhodko, Ph.D. Machine Learning

Christmas is a civil holiday and an important part of the holiday season. During the Christmas shopping season, sales increase in almost all retail sectors. According to Statista.com, the most popular gift in the United States across all income levels is gift cards: 52 percent.

The statistics show that American consumers expected to spend an average of about $830 on Christmas gifts in 2015. In comparison, the average sum in 2014 was $720. In 2013, U.S. consumers spent approximately $704, compared to $770 in 2012. The highest average spending occurred in 2007; this year, Americans spent an average of $866 dollars on Christmas gifts.

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Search engine queries in the United States

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Pavel Prikhodko, Ph.D. Machine Learning

The total number of search engine users in the United States in 2014 was estimated to be around 213.6 million (as you can see on the chart below). In 2015, about 219.7 million U.S. internet users accessed online search services such as Yahoo! or Google. By the end of 2017, the total number of search engine users reached 230 million.

The forecast suggests that in 2018 and 2019 the number of search engine users will grow to 233.9 million and 236.5 million users respectively. By 2020, the number is expected to increase to 239.1 million users.

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