All posts by Pavel Prikhodko

Pavel Prikhodko, Ph.D. Machine Learning Pavel has worked for many years as a researcher and developer on a wide range of applications (varying from mechanics and manufacturing to social data, finance and advertising), building predictive systems and trying to find stories that data can tell. In his free time, he enjoys being with his family.

What are America’s favorite movie genres?

Pavel Prikhodko, Ph.D. Machine Learning

There are many movie genres in the American film industry, but which are the most popular in the United States? According to the statistics from 1995 to 2017, the leader amongst the movie genres was adventure movies, which generated a total box office revenue of more than $45 billion. Comedy films ranked second with $42.66 billion in the box office revenue. The cinema-friendly action genre ranked third, pulling in a total box office revenue of $37.08 billion. After action came the drama genre, generating $33.56 billion in box office revenue from 1995 to 2017. Lastly, the fifth most popular genre was thriller/suspense — the box office revenue of this genre amounted to $17.06 billion.

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American hunting and wildlife

Pavel Prikhodko, Ph.D. Machine Learning

Many years ago, hunting was a necessity for survival. In current times, hunting has developed into a form of sport and recreation in Western countries. In the U.S., hunting is generally regulated on a state-by-state basis, but hunters nationwide are required to hold a hunting license regardless of state. In 2013, about 14 million people participated in hunting in the U.S.

In 2011, American hunters spent an average of $2,484 on hunting, a significant increase from 2006, when the average hunter spent approximately $2,050. In 2001, the average hunter’s expenditures in the U.S. amounted to $2,001.

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The production of frozen yogurt and ice cream

Pavel Prikhodko, Ph.D. Machine Learning

The sweetest part of the frozen foods industry is the frozen desserts category. The frozen desserts sector combines categories such as regular and low-fat ice cream, frozen yogurt, sherbet and other frozen treats.

A popular favorite, frozen yogurt is a frozen, low-calorie dessert which is often served in a wide range of flavors. The production of this type of dessert is nothing but impressive in the United States. In 2010, more than 50 million gallons of frozen yogurt were produced; by 2011, this number increased to 62.7 million gallons. While this increase is impressive, the following two years were the real celebration for frozen yogurt lovers.

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Who is happy or unhappy with their relationship in America?

Pavel Prikhodko, Ph.D. Machine Learning

During a fresh survey conducted by Statista on the current relationship status of Americans, about 55 percent of male respondents stated that they are married. In 2017, the number of female respondents who were married was 48 percent. Some 11 percent of male respondents stated they are married (compared to 13 percent of female respondents). The percentage of single individuals was the same among men and women (29 percent).

About 6 percent of female respondents said that they have a different status, while the number of male respondents who stated the same amounted to 3 percent. Around 3 percent of female respondents and 2 percent of male respondents preferred not to answer about their current relationship status.

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Transportation and warehousing: the business of logistics

Pavel Prikhodko, Ph.D. Machine Learning

Transportation is obviously an important step before a product can be displayed on a supermarket shelf or dispatched from a post office. The process of transportation and warehousing is generally managed by some logistics company. The Asian Pacific region is the largest third-party logistics market, generating more than $280 billion in 2016. The North American third-party logistics market generated approximately $199 billion in the same year.

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The famous Golden Arches

Pavel Prikhodko, Ph.D. Machine Learning

Founded in California, McDonald’s is undeniably the most popular fast food chain in the world. The famous Golden Arches have become a familiar sight in almost every town around the world. This is the largest fast food chain globally, both in terms of revenue and brand value.

According to information published at Statista.com, the revenue of McDonald’s reached more than $28 billion in 2013. In 2014 and 2015, the global revenue of the largest fast food company amounted to $27.44 and $25.41 billion respectively.

McDonald’s spends a huge amount of money on advertising. As we can see on the timeline below, McDonald’s spent approximately $1.24 billion on advertising in the U.S. in 2009. This amount increased to $1.3 billion in 2010. The widely-recognized fast food restaurant invested more than $1.35 billion in 2011, but in 2012 increased its advertising spending even more – $1.42 billion in the U.S. The company’s spending increased to $1.43 billion the next year, but slightly fell back to $1.42 billion in 2014. Two years ago (in 2015), the advertising investment of McDonald’s Corporation in the United States was approximately $1.43 billion.

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The return of the vinyl: a period of constant growth in sales

Pavel Prikhodko, Ph.D. Machine Learning

In recent years, vinyl album sales in the United Sales began rapidly growing. In 2011, 3.9 million vinyl LPs were sold in the United States — in 2012, the number grew to 4.6 million vinyl LPs. In 2013 and 2014, the numbers of albums sold on vinyl amounted to 6.1 million and 9.2 million respectively. In 2015, the number rose to 11.9 million vinyl LPs and reached its peak of 13.1 million vinyl albums last year.

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The vegan lifestyle: Is it healthy or not?

Pavel Prikhodko, Ph.D. Machine Learning

A healthy lifestyle has become a kind of fashion in the modern world; the vegan lifestyle is one of the trends. According to the results of a survey that asked consumers globally if they follow vegan diets in 2016, about 2 percent of the respondents from North America stated that they are vegans. The same percent was recorded in Europe. The share of people from Latin America who indicated that they follow a vegan diet was 4 percent.

In that year, some 6 percent of respondents from Africa and the Middle East followed a vegan diet. The largest percentage of people who are vegans was recorded in the Asia-Pacific region — 9 percent of the respondents stated themselves as vegans.

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Digital news and social media

Pavel Prikhodko, Ph.D. Machine Learning

We are living in the era of digital news. If you follow the news, there is a strong likelihood that you receive it through the digital media. There are a few main native digital news organizations in the United States.

According to the information that was published at Statista.com in 2014, the largest digital news organization in the U.S. was Vice with 1,100 editorial staff (including full-time staff). The Huffington Post employed 575 full-time editorial staff, while the number of people employed by Politico and BuzzFeed amounted to 186 and 170 respectively. The editorial staff of Bleacher Report amounted to 140 employees. Gawker employed 132 people, while Mashable and Business Insider had the same number of full-time editorial staff (70 employees).

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E-book market in the United States

Pavel Prikhodko, Ph.D. Machine Learning

The internet era elevated the process of reading books to a whole new level. Since text was adapted into an electronic document for the first time, many people have abandoned physical books. The forecast by PricewaterhouseCoopers suggests that the revenue of the e-book market in the United States will grow by $8.68 million in 2018. By the end of this year, e-book sales will generate about $7.5 million. The forecast projects $8.23 million in revenue for e-books in 2017.

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