All posts by Pavel Prikhodko

Pavel Prikhodko, Ph.D. Machine Learning Pavel has worked for many years as a researcher and developer on a wide range of applications (varying from mechanics and manufacturing to social data, finance and advertising), building predictive systems and trying to find stories that data can tell. In his free time, he enjoys being with his family.

The famous Golden Arches

Pavel Prikhodko, Ph.D. Machine Learning

Founded in California, McDonald’s is undeniably the most popular fast food chain in the world. The famous Golden Arches have become a familiar sight in almost every town around the world. This is the largest fast food chain globally, both in terms of revenue and brand value.

According to information published at Statista.com, the revenue of McDonald’s reached more than $28 billion in 2013. In 2014 and 2015, the global revenue of the largest fast food company amounted to $27.44 and $25.41 billion respectively.

McDonald’s spends a huge amount of money on advertising. As we can see on the timeline below, McDonald’s spent approximately $1.24 billion on advertising in the U.S. in 2009. This amount increased to $1.3 billion in 2010. The widely-recognized fast food restaurant invested more than $1.35 billion in 2011, but in 2012 increased its advertising spending even more – $1.42 billion in the U.S. The company’s spending increased to $1.43 billion the next year, but slightly fell back to $1.42 billion in 2014. Two years ago (in 2015), the advertising investment of McDonald’s Corporation in the United States was approximately $1.43 billion.

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The return of the vinyl: a period of constant growth in sales

Pavel Prikhodko, Ph.D. Machine Learning

In recent years, vinyl album sales in the United Sales began rapidly growing. In 2011, 3.9 million vinyl LPs were sold in the United States — in 2012, the number grew to 4.6 million vinyl LPs. In 2013 and 2014, the numbers of albums sold on vinyl amounted to 6.1 million and 9.2 million respectively. In 2015, the number rose to 11.9 million vinyl LPs and reached its peak of 13.1 million vinyl albums last year.

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The vegan lifestyle: Is it healthy or not?

Pavel Prikhodko, Ph.D. Machine Learning

A healthy lifestyle has become a kind of fashion in the modern world; the vegan lifestyle is one of the trends. According to the results of a survey that asked consumers globally if they follow vegan diets in 2016, about 2 percent of the respondents from North America stated that they are vegans. The same percent was recorded in Europe. The share of people from Latin America who indicated that they follow a vegan diet was 4 percent.

In that year, some 6 percent of respondents from Africa and the Middle East followed a vegan diet. The largest percentage of people who are vegans was recorded in the Asia-Pacific region — 9 percent of the respondents stated themselves as vegans.

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Digital news and social media

Pavel Prikhodko, Ph.D. Machine Learning

We are living in the era of digital news. If you follow the news, there is a strong likelihood that you receive it through the digital media. There are a few main native digital news organizations in the United States.

According to the information that was published at Statista.com in 2014, the largest digital news organization in the U.S. was Vice with 1,100 editorial staff (including full-time staff). The Huffington Post employed 575 full-time editorial staff, while the number of people employed by Politico and BuzzFeed amounted to 186 and 170 respectively. The editorial staff of Bleacher Report amounted to 140 employees. Gawker employed 132 people, while Mashable and Business Insider had the same number of full-time editorial staff (70 employees).

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E-book market in the United States

Pavel Prikhodko, Ph.D. Machine Learning

The internet era elevated the process of reading books to a whole new level. Since text was adapted into an electronic document for the first time, many people have abandoned physical books. The forecast by PricewaterhouseCoopers suggests that the revenue of the e-book market in the United States will grow by $8.68 million in 2018. By the end of this year, e-book sales will generate about $7.5 million. The forecast projects $8.23 million in revenue for e-books in 2017.

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Home buyers: numbers and facts

Pavel Prikhodko, Ph.D. Machine Learning

If we examine the statistics representing first-time home buyers in the United States in 2015, we see that a majority of buyers in the 35-and-under age group were first-time buyers, at 67 percent. About 26 percent, of 36 to 50-year-olds were first-time buyers in 2015. The share of first-time buyers in the 51 to 60-year-old age group amounted to 11 percent, while people aged 61 to 69 who were first-time buyers only made up 6 percent.

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Hard market: consumption and production of cement

Pavel Prikhodko, Ph.D. Machine Learning

Cement is one of the world’s key building materials, both in the residential and nonresidential sectors. This material is also used for the production of concrete. Thus, over 70 percent of cement sales in the United States were made to producers of ready-mixed concrete, and about 12 percent of sales went to concrete product manufacturers. According to information published at Statista.com, around 4,100 million metric tons of cement were produced globally in 2015. The U.S. accounted for about 83.4 million metric tons of this production. The year before, 4,180 million metric tons of material were produced worldwide, and 83.2 million metric tons were produced in the U.S. In 2013, these numbers decreased: 4,080 million metric tons globally and about 77.4 million metric tons in the U.S.

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Golden States: production of the most precious material

Pavel Prikhodko, Ph.D. Machine Learning

Historically, gold has been the most precious and coveted metal in the world due to its rarity. Currently, China is the world’s leading producer of gold, followed by Australia and Russia. Approximately 3,000 metric tons of gold were produced worldwide in 2015. In 2014, some 2,990 metric tons of gold were produced globally. The year before, in 2013, the world’s gold production approximated to around 2,800 thousand metric tons. In 2012 and 2011, the amount of gold produced globally amounted to 2,690 thousand metric tons and 2,660 thousand metric tons accordingly.

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The United States is the world’s largest corn producer

Pavel Prikhodko, Ph.D. Machine Learning

If we look at total production volume, we see that corn is the world’s most important grain. In 2014, the United States was the largest corn producer in the world with a production volume of approximately 351 million metric tons (this amounted to a third of the global corn production). According to a report by the US Department of Agriculture, the country exported over 46 million metric tons of corn in 2015. In comparison, the second-largest exporter (Brazil) produced only 22 million metric tons of corn exports.

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