All posts by Pavel Prikhodko

Pavel Prikhodko, Ph.D. Machine Learning Pavel has worked for many years as a researcher and developer on a wide range of applications (varying from mechanics and manufacturing to social data, finance and advertising), building predictive systems and trying to find stories that data can tell. In his free time, he enjoys being with his family.

Digital news and social media

Pavel Prikhodko, Ph.D. Machine Learning

We are living in the era of digital news. If you follow the news, there is a high likelihood that you receive it through some form digital media. In this post, we’ll take a look at a few of the main native digital news organizations in the United States.

According to the information published by Statista.com in 2014, the largest digital news organization in the U.S. was Vice, which had an editorial staff (including full-time staff) of 1,100 employees. The Huffington Post employed 575 full-time editorial staff, while the number of people employed by Politico and BuzzFeed amounted to 186 and 170 respectively. Bleacher Report employed 140 editorial staff. Gawker employed 132 people, while Mashable and Business Insider had the same number of full-time editorial staff (70 employees).

ativyju_0.png

Continue reading Digital news and social media

Who uses Apple Pay and where?

Pavel Prikhodko, Ph.D. Machine Learning

For our readers who are unfamiliar with Apple Pay, here is a definition: Apple Pay is a mobile payment (digital wallet) service by Apple Inc. that lets users make payments using every Apple device that you can find. The service was launched in the United States about two and a half years ago. If you didn’t know about it, you are not alone. According to information published at Statista.com in August 2016, about 9 percent of millennials in the United States have never heard of this service either (as well as 9 percent of Generation X respondents, 17 percent of baby boomers and 22 percent of retirees).

Many people have also heard of this service but never used it: 66 percent of millennials, 71 percent of Generation Xers, 80 percent of baby boomers and 76 percent of retirees. Only 2 percent of retirees used this digital payment service, the lowest rate of all the respondent groups. Three percent of baby boomers used Apple Pay in 2016. Approximately 19 percent of Generation Xers said that they used Apple Pay. The highest level of familiarity with Apple Pay was recorded among millennials — 25 percent of these respondents stated that they used it.

orofali_0

Continue reading Who uses Apple Pay and where?

What are America’s favorite movie genres?

Pavel Prikhodko, Ph.D. Machine Learning

There are many movie genres in the American film industry, but which are the most popular in the United States? According to the statistics from 1995 to 2017, the leader amongst the movie genres was adventure movies, which generated a total box office revenue of more than $45 billion. Comedy films ranked second with $42.66 billion in the box office revenue. The cinema-friendly action genre ranked third, pulling in a total box office revenue of $37.08 billion. After action came the drama genre, generating $33.56 billion in box office revenue from 1995 to 2017. Lastly, the fifth most popular genre was thriller/suspense — the box office revenue of this genre amounted to $17.06 billion.

ipuvagi_0

Continue reading What are America’s favorite movie genres?

American hunting and wildlife

Pavel Prikhodko, Ph.D. Machine Learning

Many years ago, hunting was a necessity for survival. In current times, hunting has developed into a form of sport and recreation in Western countries. In the U.S., hunting is generally regulated on a state-by-state basis, but hunters nationwide are required to hold a hunting license regardless of state. In 2013, about 14 million people participated in hunting in the U.S.

In 2011, American hunters spent an average of $2,484 on hunting, a significant increase from 2006, when the average hunter spent approximately $2,050. In 2001, the average hunter’s expenditures in the U.S. amounted to $2,001.

ojebary_0

Continue reading American hunting and wildlife

The production of frozen yogurt and ice cream

Pavel Prikhodko, Ph.D. Machine Learning

The sweetest part of the frozen foods industry is the frozen desserts category. The frozen desserts sector combines categories such as regular and low-fat ice cream, frozen yogurt, sherbet and other frozen treats.

A popular favorite, frozen yogurt is a frozen, low-calorie dessert which is often served in a wide range of flavors. The production of this type of dessert is nothing but impressive in the United States. In 2010, more than 50 million gallons of frozen yogurt were produced; by 2011, this number increased to 62.7 million gallons. While this increase is impressive, the following two years were the real celebration for frozen yogurt lovers.

Continue reading The production of frozen yogurt and ice cream

Who is happy or unhappy with their relationship in America?

Pavel Prikhodko, Ph.D. Machine Learning

During a fresh survey conducted by Statista on the current relationship status of Americans, about 55 percent of male respondents stated that they are married. In 2017, the number of female respondents who were married was 48 percent. Some 11 percent of male respondents stated they are married (compared to 13 percent of female respondents). The percentage of single individuals was the same among men and women (29 percent).

About 6 percent of female respondents said that they have a different status, while the number of male respondents who stated the same amounted to 3 percent. Around 3 percent of female respondents and 2 percent of male respondents preferred not to answer about their current relationship status.

epudeju_0

Continue reading Who is happy or unhappy with their relationship in America?

Transportation and warehousing: the business of logistics

Pavel Prikhodko, Ph.D. Machine Learning

Transportation is obviously an important step before a product can be displayed on a supermarket shelf or dispatched from a post office. The process of transportation and warehousing is generally managed by some logistics company. The Asian Pacific region is the largest third-party logistics market, generating more than $280 billion in 2016. The North American third-party logistics market generated approximately $199 billion in the same year.

Continue reading Transportation and warehousing: the business of logistics

The famous Golden Arches

Pavel Prikhodko, Ph.D. Machine Learning

Founded in California, McDonald’s is undeniably the most popular fast food chain in the world. The famous Golden Arches have become a familiar sight in almost every town around the world. This is the largest fast food chain globally, both in terms of revenue and brand value.

According to information published at Statista.com, the revenue of McDonald’s reached more than $28 billion in 2013. In 2014 and 2015, the global revenue of the largest fast food company amounted to $27.44 and $25.41 billion respectively.

McDonald’s spends a huge amount of money on advertising. As we can see on the timeline below, McDonald’s spent approximately $1.24 billion on advertising in the U.S. in 2009. This amount increased to $1.3 billion in 2010. The widely-recognized fast food restaurant invested more than $1.35 billion in 2011, but in 2012 increased its advertising spending even more – $1.42 billion in the U.S. The company’s spending increased to $1.43 billion the next year, but slightly fell back to $1.42 billion in 2014. Two years ago (in 2015), the advertising investment of McDonald’s Corporation in the United States was approximately $1.43 billion.

Continue reading The famous Golden Arches

The return of the vinyl: a period of constant growth in sales

Pavel Prikhodko, Ph.D. Machine Learning

In recent years, vinyl album sales in the United Sales began rapidly growing. In 2011, 3.9 million vinyl LPs were sold in the United States — in 2012, the number grew to 4.6 million vinyl LPs. In 2013 and 2014, the numbers of albums sold on vinyl amounted to 6.1 million and 9.2 million respectively. In 2015, the number rose to 11.9 million vinyl LPs and reached its peak of 13.1 million vinyl albums last year.

efynuhu_0

Continue reading The return of the vinyl: a period of constant growth in sales

The vegan lifestyle: Is it healthy or not?

Pavel Prikhodko, Ph.D. Machine Learning

A healthy lifestyle has become a kind of fashion in the modern world; the vegan lifestyle is one of the trends. According to the results of a survey that asked consumers globally if they follow vegan diets in 2016, about 2 percent of the respondents from North America stated that they are vegans. The same percent was recorded in Europe. The share of people from Latin America who indicated that they follow a vegan diet was 4 percent.

In that year, some 6 percent of respondents from Africa and the Middle East followed a vegan diet. The largest percentage of people who are vegans was recorded in the Asia-Pacific region — 9 percent of the respondents stated themselves as vegans.

ibejepy_0.png

Continue reading The vegan lifestyle: Is it healthy or not?