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"Kill the MLSs?" Or, 'A Case Study in Illustration of "A Little Knowledge is a Dangerous Thing.'"

Posted 11-25-2017 at 09:44 AM by MikeJaquish

I have some serious thoughts on how NAR, NCAR, and individual REALTORS® could strengthen market position and avoid further persecution by DOJ.
Link to the original thread on CD:

Originally Posted by MikeJaquish View Post
This turned up on Inman, and I know you don't all have subscriptions, so the Mother Article is below.
There is no end of opportunists who would steal the work of others, and "thinkers" who support them with specious rationalization, without any real "thought."

Yep. MLSs and Agents are pretty messed up, but stealing from them to fence their property is not a real solution.
Solutions below, after you thoughtfully read this little ramble....


The Mother Lode of Dullness:


Zillow, Trulia, Realtor.com, HomeSnap, are not "Technology Companies."
They are mere Advertising Platforms, driven by profit, and craving free access to information and content created by the effort and investment of others with no concern whatsoever about consumer-oriented decency, ethics, integrity or even accuracy.
Microsoft, Cisco, Google, NVidia are "Technology Companies."

https://www.homesnap.com/pro/brokers ADVERTISE FOR A FEE. "We want your data so we can make money without competing in the market for data."
https://www.openlistings.com/feed They openly lie about commissions and want a free ride to lie about commissions on a national level.
Zillow/Trulia? Their ethical issues are legion, and well-documented.
NOT one of these sites are about open markets or real estate service to consumers. They don't even get licenses for brokerage.
These Ad sites have NO accountability. No regulation, no recognized and DOJ-supported standards for doing business.

"Follow the Money."
How do these Advertising Platforms generate revenue? Well, duh, through ads, and via selling of personal data from people who willingly sign up on glitzy sites.

News Flash:
Yes. There is a cost of doing business on a national level. Or on a local, state, or regional level.
The Tank might should tell those who aspire to generate great advertising revenue to pony up or shut up.
And to get licenses.

I start making widgets. I sell them on Etsy for a few bucks. I sit up until midnight putting them together, sourcing materials, filling orders.
But, I should be providing them and/or the materials to Walmart for free.
Nice for WMT if they can get it.

Yes, I do criticize them harshly also. We have screwed up, and need to fix things, and in favor of the consumer.

1. Put a meter on data access by all with access. Pay per traffic on data.
Pay per Poll. And the 10 millionth poll, or the 23rd TB is the same price as the first poll or the first MB. Let the heavy users pay.
Seems fair to me, like a highway use tax on gasoline or tires.
Right now, I pay the same for a RETS/IDX/VOW feed as an IDX vendor who packages and resells TMLS data to thousands of users. That is crazy.
The parallel?
You have a car that you drive 8000 miles a year, and you pay the same highway use tax as an OTR trucker who drives 200,000 miles a year? Huh.

2. Use all MLS data to the original intent: Sharing listings. Cut the "lead generation" crap in the presentation of shared listings.

I saw an ERROR in the original post too late to edit on CD:
Do not allow any participant or third party to be forced to sign up to view MLS listings or data. None.
EDIT that selection due to proofreading error.

Should say:
"Do not allow any participant or third party to force visitors to sign up or provide personal information to view MLS listings and data."
Of course, participants and third parties should subsidize the costs of the platform.

"Open" means "Open."
No restrictions on viewing photos at full size, or PDFs of disclosures, etc, that are uploaded.

3. No ads. Just data. No agent ads on listing data presented. No lender ads. No affiliate ads.

4. Absolutely no tracking of site visitors, collection of personal data, reselling of personal data, or contact from affiliate partners.
Share data. No more. No less.

5. No compilation of data for AVMs by any user or third party.
No "What is my home's Value" unless the third party is a licensed appraiser.


Good coffee this morning!
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