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Morro Bay, California (CA): Economy and Business Data & Market Research
accommodation & food services, waste management, arts, etc.


Based on the data from 1997 / 2002 when the population of Morro Bay, California was 9,978 / 10,504

Number of Establishments per 100,000 population

Number of Establishments - Morro Bay (2002)

  • A) Wholesale trade: 1997 - 10, 2002 - 7 (Per 100,000 population: 1997 - 100, 2002 - 66, State average - 119)
  • B) Retail trade: 1997 - 92, 2002 - 88 (Per 100,000 population: 1997 - 922, 2002 - 837, State average - 213)
  • C) Information: 2002 - 6 (Per 100,000 population: 2002 - 57, State average - 45)
  • D) Real estate & rental & leasing: 1997 - 16, 2002 - 17 (Per 100,000 population: 1997 - 160, 2002 - 161, State average - 83)
  • E) Professional, scientific & technical services: 1997 - 16, 2002 - 28 (Per 100,000 population: 1997 - 160, 2002 - 266, State average - 205)
  • F) Administrative & support & waste management & remediation service: 1997 - 9, 2002 - 12 (Per 100,000 population: 1997 - 90, 2002 - 114, State average - 79)
  • G) Educational services: 2002 - 1 (Per 100,000 population: 2002 - 9, State average - 15)
  • H) Health care & social assistance: 1997 - 21, 2002 - 32 (Per 100,000 population: 1997 - 210, 2002 - 304, State average - 179)
  • I) Arts, entertainment & recreation: 1997 - 8, 2002 - 7 (Per 100,000 population: 1997 - 80, 2002 - 66, State average - 34)
  • J) Accommodation & food services: 1997 - 83, 2002 - 85 (Per 100,000 population: 1997 - 831, 2002 - 809, State average - 132)
  • K) Other services (except public administration): 1997 - 17, 2002 - 21 (Per 100,000 population: 1997 - 170, 2002 - 199, State average - 114)

Number of Employees per 100,000 population

Number of Employees - Morro Bay (2002)

  • A) Wholesale trade: 1997 - 195, 2002 - 20-99 (Per 100,000 population: 1997 - 1,954, 2002 - 453, State average - 1,903)
  • B) Retail trade: 1997 - 608, 2002 - 542 (Per 100,000 population: 1997 - 6,093, 2002 - 5,159, State average - 3,123)
  • C) Information: 2002 - 14 (Per 100,000 population: 2002 - 133, State average - 1,486)
  • D) Real estate & rental & leasing: 1997 - 36, 2002 - 29 (Per 100,000 population: 1997 - 360, 2002 - 276, State average - 605)
  • E) Professional, scientific & technical services: 1997 - 56, 2002 - 20-99 (Per 100,000 population: 1997 - 561, 2002 - 453, State average - 2,571)
  • F) Administrative & support & waste management & remediation service: 1997 - 61, 2002 - 38 (Per 100,000 population: 1997 - 611, 2002 - 361, State average - 2,221)
  • G) Educational services: 2002 - 0-19 (Per 100,000 population: 2002 - 72, State average - 214)
  • H) Health care & social assistance: 1997 - 86, 2002 - 436 (Per 100,000 population: 1997 - 861, 2002 - 4,150, State average - 3,450)
  • I) Arts, entertainment & recreation: 1997 - 52, 2002 - 20-99 (Per 100,000 population: 1997 - 521, 2002 - 453, State average - 936)
  • J) Accommodation & food services: 1997 - 993, 2002 - 1,036 (Per 100,000 population: 1997 - 9,951, 2002 - 9,862, State average - 2,338)
  • K) Other services (except public administration): 1997 - 76, 2002 - 94 (Per 100,000 population: 1997 - 761, 2002 - 894, State average - 2,339)

Annual Payroll ($1,000) per 100,000 population

Annual Payroll ($1,000) - Morro Bay (2002)

  • A) Wholesale trade: 1997 - $2,420 (Per 100,000 population: 1997 - $24,253, State average - $140,936)
  • B) Retail trade: 1997 - $9,686, 2002 - $10,499 (Per 100,000 population: 1997 - $97,073, 2002 - $99,952, State average - $77,238)
  • C) Information: 2002 - $381 (Per 100,000 population: 2002 - $3,627, State average - $108,415)
  • D) Real estate & rental & leasing: 1997 - $590, 2002 - $482 (Per 100,000 population: 1997 - $5,913, 2002 - $4,588, State average - $22,437)
  • E) Professional, scientific & technical services: 1997 - $1,136 (Per 100,000 population: 1997 - $11,385, State average - $158,455)
  • F) Administrative & support & waste management & remediation service: 1997 - $1,089, 2002 - $495 (Per 100,000 population: 1997 - $10,914, 2002 - $4,712, State average - $61,639)
  • G) Educational services: No data
  • H) Health care & social assistance: 1997 - $1,930, 2002 - $8,183 (Per 100,000 population: 1997 - $19,342, 2002 - $77,903, State average - $129,545)
  • I) Arts, entertainment & recreation: 1997 - $1,304 (Per 100,000 population: 1997 - $13,068, State average - $39,304)
  • J) Accommodation & food services: 1997 - $9,088, 2002 - $11,960 (Per 100,000 population: 1997 - $91,080, 2002 - $113,861, State average - $32,846)
  • K) Other services (except public administration): 1997 - $1,689, 2002 - $3,212 (Per 100,000 population: 1997 - $16,927, 2002 - $30,578, State average - $23,416)

Shipments / Sales / Receptions ($1,000) per 100,000 population

Shipments / Sales / Receptions ($1,000) - Morro Bay (2002)

  • A) Wholesale trade: 1997 - $22,971 (Per 100,000 population: 1997 - $230,216, State average - $2,210,609)
  • B) Retail trade: 1997 - $91,554, 2002 - $87,046 (Per 100,000 population: 1997 - $917,558, 2002 - $828,693, State average - $742,041)
  • C) Information: No data
  • D) Real estate & rental & leasing: 1997 - $4,357, 2002 - $5,545 (Per 100,000 population: 1997 - $43,666, 2002 - $52,789, State average - $127,753)
  • E) Professional, scientific & technical services: 1997 - $2,744 (Per 100,000 population: 1997 - $27,500, State average - $375,829)
  • F) Administrative & support & waste management & remediation service: 1997 - $3,687, 2002 - $2,255 (Per 100,000 population: 1997 - $36,951, 2002 - $21,468, State average - $130,654)
  • G) Educational services: No data
  • H) Health care & social assistance: 1997 - $6,126, 2002 - $21,550 (Per 100,000 population: 1997 - $61,395, 2002 - $205,159, State average - $344,348)
  • I) Arts, entertainment & recreation: 1997 - $2,501 (Per 100,000 population: 1997 - $25,065, State average - $92,794)
  • J) Accommodation & food services: 1997 - $34,598, 2002 - $43,228 (Per 100,000 population: 1997 - $346,742, 2002 - $411,538, State average - $114,580)
  • K) Other services (except public administration): 1997 - $5,901, 2002 - $9,498 (Per 100,000 population: 1997 - $59,140, 2002 - $90,422, State average - $86,001)

Industry Description Number of Establishments
[1997 / 2002]
Number of Employees
[1997 / 2002]
Annual Payroll ($1,000)
[1997 / 2002]
Shipments / Sales / Receptions ($1,000)
[1997 / 2002]
Wholesale trade10 / 7195 / 20-99$2,420 / -$22,971 / -
Wholesale trade, durable goods4 / 320-99--
Wholesale trade, nondurable goods6 / 3100-249 / 0-19--
Wholesale electronic markets and agents and brokers- / 1- / 0-19--
Retail trade92 / 88608 / 542$9,686 / $10,499$91,554 / $87,046
Motor vehicle & parts dealers7 / 544 / 28$830 / $633$4,064 / $3,762
Furniture & home furnishings stores5 / 60-19 / 26- / $371- / $2,379
Electronics & appliance stores316 / 0-19$222 / -$1,518 / -
Building material & garden equipment & supplies dealers6 / 427 / 14$396 / $253$3,920 / $2,022
Food & beverage stores13173 / 203$4,109 / $4,761$37,265 / $39,980
Health & personal care stores8 / 677 / 20-99$1,306 / -$11,149 / -
Gasoline stations11 / 678 / 29$1,096 / $572$21,870 / $8,988
Clothing & clothing accessories stores8 / 927 / 31$194 / $307$1,402 / $2,031
Sporting goods, hobby, book & music stores10 / 733 / 45$298 / $742$3,071 / $5,167
General merchandise stores1 / -0-19 / ---
Miscellaneous store retailers18 / 2520-99--
Nonstore retailers2 / 40-19 / 27- / $250- / $964
Information- / 6- / 14- / $381-
Real estate & rental & leasing16 / 1736 / 29$590 / $482$4,357 / $5,545
Real estate14 / 1720-99 / 29- / $482- / $5,545
Rental & leasing services2 / -0-19 / ---
Professional, scientific & technical services16 / 2856 / 20-99$1,136 / -$2,744 / -
Professional, scientific & technical services16 / 2856 / 20-99$1,136 / -$2,744 / -
Administrative & support & waste management & remediation service9 / 1261 / 38$1,089 / $495$3,687 / $2,255
Administrative & support services8 / 1220-99 / 38- / $495- / $2,255
Educational services- / 1- / 0-19--
Health care & social assistance21 / 3286 / 436$1,930 / $8,183$6,126 / $21,550
Ambulatory health care services19 / 2120-99--
Nursing & residential care facilities- / 2- / 250-499--
Social assistance- / 9- / 20-99--
Arts, entertainment & recreation8 / 752 / 20-99$1,304 / -$2,501 / -
Performing arts, spectator sports & related industries3 / -0-19 / ---
Accommodation & food services83 / 85993 / 1,036$9,088 / $11,960$34,598 / $43,228
Accommodation26 / 31165 / 252$1,749 / $2,720$8,831 / $13,756
Foodservices & drinking places57 / 54828 / 784$7,339 / $9,240$25,767 / $29,472
Other services (except public administration)17 / 2176 / 94$1,689 / $3,212$5,901 / $9,498
Repair & maintenance922 / 20-99$573 / -$2,176 / -
Personal & laundry services8 / 654 / 20-99$1,116 / -$3,725 / -

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