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Rock County, Wisconsin (Wisconsin): Economy and Business Data & Market Research


Based on the data from 2002 when the population of Rock County, Wisconsin was 154,092

Number of Establishments per 100,000 population

Number of Establishments - Rock County (2002)

  • A) Manufacturing: 238 (Per 100,000 population: Here - 154, State average - 157)
  • A) Wholesale trade: 238 (Per 100,000 population: Here - 154, State average - 157)
  • B) Retail trade: 157 (Per 100,000 population: Here - 101, State average - 104)
  • B) Information: 157 (Per 100,000 population: Here - 101, State average - 104)
  • C) Real estate & rental & leasing: 558 (Per 100,000 population: Here - 362, State average - 296)
  • C) Professional, scientific & technical services: 558 (Per 100,000 population: Here - 362, State average - 296)
  • D) Administrative & support & waste management & remediation service: 40 (Per 100,000 population: Here - 25, State average - 29)
  • D) Educational services: 40 (Per 100,000 population: Here - 25, State average - 29)
  • E) Health care & social assistance: 111 (Per 100,000 population: Here - 72, State average - 66)
  • E) Arts, entertainment & recreation: 111 (Per 100,000 population: Here - 72, State average - 66)
  • F) Accommodation & food services: 206 (Per 100,000 population: Here - 133, State average - 156)
  • F) Other services (except public administration): 206 (Per 100,000 population: Here - 133, State average - 156)

Number of Employees per 100,000 population

Number of Employees - Rock County (2002)

  • A) Manufacturing: 14,994 (Per 100,000 population: Here - 9,730, State average - 8,063)
  • A) Wholesale trade: 14,994 (Per 100,000 population: Here - 9,730, State average - 8,063)
  • B) Retail trade: 2,789 (Per 100,000 population: Here - 1,809, State average - 1,631)
  • B) Information: 2,789 (Per 100,000 population: Here - 1,809, State average - 1,631)
  • C) Real estate & rental & leasing: 8,366 (Per 100,000 population: Here - 5,429, State average - 4,329)
  • C) Professional, scientific & technical services: 8,366 (Per 100,000 population: Here - 5,429, State average - 4,329)
  • D) Administrative & support & waste management & remediation service: 1,046 (Per 100,000 population: Here - 678, State average - 790)
  • D) Educational services: 1,046 (Per 100,000 population: Here - 678, State average - 790)
  • E) Health care & social assistance: 435 (Per 100,000 population: Here - 282, State average - 327)
  • E) Arts, entertainment & recreation: 435 (Per 100,000 population: Here - 282, State average - 327)
  • F) Accommodation & food services: 1000-2499 (Per 100,000 population: Here - 908, State average - 1,186)
  • F) Other services (except public administration): 1000-2499 (Per 100,000 population: Here - 908, State average - 1,186)

Annual Payroll ($1,000) per 100,000 population

Annual Payroll ($1,000) - Rock County (2002)

  • A) Manufacturing: $741,988 (Per 100,000 population: Here - $481,522, State average - $315,364)
  • A) Wholesale trade: $741,988 (Per 100,000 population: Here - $481,522, State average - $315,364)
  • B) Retail trade: $113,242 (Per 100,000 population: Here - $73,489, State average - $74,139)
  • B) Information: $113,242 (Per 100,000 population: Here - $73,489, State average - $74,139)
  • C) Real estate & rental & leasing: $162,836 (Per 100,000 population: Here - $105,674, State average - $83,515)
  • C) Professional, scientific & technical services: $162,836 (Per 100,000 population: Here - $105,674, State average - $83,515)
  • D) Administrative & support & waste management & remediation service: $30,507 (Per 100,000 population: Here - $19,797, State average - $35,394)
  • D) Educational services: $30,507 (Per 100,000 population: Here - $19,797, State average - $35,394)
  • E) Health care & social assistance: $9,086 (Per 100,000 population: Here - $5,896, State average - $8,036)
  • E) Arts, entertainment & recreation: $9,086 (Per 100,000 population: Here - $5,896, State average - $8,036)
  • F) Accommodation & food services: No data
  • F) Other services (except public administration): No data

Shipments / Sales / Receptions ($1,000) per 100,000 population

Shipments / Sales / Receptions ($1,000) - Rock County (2002)

  • A) Manufacturing: $11,707,164 (Per 100,000 population: Here - $7,597,515, State average - $2,036,641)
  • A) Wholesale trade: $11,707,164 (Per 100,000 population: Here - $7,597,515, State average - $2,036,641)
  • B) Retail trade: $1,848,564 (Per 100,000 population: Here - $1,199,649, State average - $1,098,483)
  • B) Information: $1,848,564 (Per 100,000 population: Here - $1,199,649, State average - $1,098,483)
  • C) Real estate & rental & leasing: $1,754,016 (Per 100,000 population: Here - $1,138,291, State average - $833,037)
  • C) Professional, scientific & technical services: $1,754,016 (Per 100,000 population: Here - $1,138,291, State average - $833,037)
  • D) Administrative & support & waste management & remediation service: $N (Per 100,000 population: State average - $0)
  • D) Educational services: $N (Per 100,000 population: State average - $0)
  • E) Health care & social assistance: $67,453 (Per 100,000 population: Here - $43,774, State average - $42,777)
  • E) Arts, entertainment & recreation: $67,453 (Per 100,000 population: Here - $43,774, State average - $42,777)
  • F) Accommodation & food services: No data
  • F) Other services (except public administration): No data

Industry Description Number of Establishments
[1997 / 2002]
Number of Employees
[1997 / 2002]
Annual Payroll ($1,000)
[1997 / 2002]
Shipments / Sales / Receptions ($1,000)
[1997 / 2002]
Manufacturing23814,994$741,988$11,707,164
Food manufacturing181000-2499--
Other food manufacturing5500-999--
Snack food manufacturing2500-999--
Other snack food manufacturing2500-999--
Chemical manufacturing17500-999--
Plastics & rubber products manufacturing9500-999--
Plastics product manufacturing9500-999--
Fabricated metal product manufacturing561000-2499--
Machinery manufacturing271,546$71,989$272,044
Transportation equipment manufacturing125000-9999--
Motor vehicle manufacturing22500-4999--
Automobile & light duty motor vehicle manufacturing22500-4999--
Light truck & utility vehicle manufacturing12500-4999--
Motor vehicle parts manufacturing61000-2499--
Motor vehicle brake system manufacturing1500-999--
Motor vehicle seating & interior trim manufacturing2500-999--
Furniture & related product manufacturing9500-999--
Miscellaneous manufacturing23500-999--
Wholesale trade1572,789$113,242$1,848,564
Durable goods merchant wholesalers981000-2499--
Mtr vehicle & parts & supplies merchant wholesalers7500-999--
Mtr vehicle supplies & new parts merchant wholesalers4500-999--
Lumber & other const material merchant wholesalers9113$5,172$97,165
Lumber, plywood & wood panel merchant wholesalers343$1,508$22,891
Hrdwr, plumb & heat equip & supp merchant wholesalers683$2,963$44,148
Machinery, equipment & supplies merchant wholesalers33426$14,834$123,239
Farm & garden machinery & equip merchant wholesalers15183$6,263$61,310
Industrial supplies merchant wholesalers5111$4,305$26,625
Service estab equipment & supp merchant wholesalers40-19--
Miscellaneous durable goods merchant wholesalers21322$9,746$141,267
Recyclable material merchant wholesalers420-99--
Nondurable goods merchant wholesalers51500-999--
Paper & paper product merchant wholesalers220-99--
Farm products raw materials merchant wholesalers720-99--
Chemicals & allied products merchant wholesalers720-99--
Petroleum & petroleum products merchant wholesalers520-99--
Petroleum bulk stations & terminals20-19--
Miscellaneous nondurable goods merchant wholesalers15500-999--
Tobacco & tobacco product merchant wholesalers1250-499--
Other misc nondurable goods merchant wholesalers5250-499--
Wholesale electronic markets and agents and brokers80-19--
Wholesale electronic markets and agents and brokers80-19--
Wholesale trade agents & brokers80-19--
Retail trade5588,366$162,836$1,754,016
Motor vehicle & parts dealers691,021$37,097$503,897
Automobile dealers27697$27,556$440,788
New car dealers16667$26,715$424,888
Used car dealers1130$841$15,900
Other motor vehicle dealers13119$4,304$34,962
Recreational vehicle dealers560$2,137$16,524
Motorcycle, boat & other motor vehicle dealers859$2,167$18,438
Motorcycle dealers420-99--
Boat dealers30-19--
All other motor vehicle dealers10-19--
Automotive parts, accessories & tire stores29205$5,237$28,147
Automotive parts & accessories stores21139$3,302$18,893
Tire dealers866$1,935$9,254
Furniture & home furnishings stores29195$4,720$28,404
Furniture stores15101$2,260$14,527
Home furnishings stores1494$2,460$13,877
Floor covering stores972$2,294$12,421
Electronics & appliance stores26133$3,095$23,941
Electronics & appliance stores26133$3,095$23,941
Appliance, television & other electronics stores1998$2,317$18,854
Household appliance stores939$834$4,752
Radio, television & other electronics stores1059$1,483$14,102
Computer & software stores620-99--
Camera & photographic supplies stores10-19--
Building material & garden equipment & supplies dealers54826$21,487$181,176
Building material & supplies dealers34650$17,734$149,514
Home centers3250-499--
Hardware stores9100-249--
Other building material dealers18229$9,132$66,487
Lawn & garden equipment & supplies stores20176$3,753$31,662
Nursery, garden center & farm supply stores13154$3,242$28,594
Food & beverage stores481,265$19,831$239,676
Grocery stores291,184$18,853$228,931
Supermarkets & other grocery (except convenience) stores251,165$18,567$226,607
Specialty food stores937$567$3,025
Health & personal care stores45581$13,641$105,957
Health & personal care stores45581$13,641$105,957
Pharmacies & drug stores27468$12,001$98,390
Cosmetics, beauty supplies & perfume stores420-99--
Optical goods stores854$1,132$4,545
Gasoline stations81709$10,327$199,192
Gasoline stations81709$10,327$199,192
Gasoline stations with convenience stores59489$6,720$118,311
Other gasoline stations22220$3,607$80,881
Clothing & clothing accessories stores55518$6,270$45,186
Clothing stores31317$2,895$26,078
Children's & infants' clothing stores20-19--
Family clothing stores7180$1,213$15,470
Other clothing stores856$480$3,246
Jewelry, luggage & leather goods stores1086$2,338$11,028
Jewelry stores1086$2,338$11,028
Sporting goods, hobby, book & music stores41385$4,780$37,100
Sporting goods, hobby & musical instrument stores31294$3,660$28,371
Sporting goods stores920-99--
Hobby, toy & game stores13138$1,656$12,615
Sewing, needlework & piece goods stores420-99--
Musical instrument & supplies stores520-99--
Book, periodical & music stores1091$1,120$8,729
Book stores & news dealers720-99--
Book stores720-99--
General merchandise stores222,068$31,429$316,350
Department stores121000-2499--
Department stores121000-2499--
Department stores (expt discount dept stores)5641$9,397$84,279
Discount department stores7500-999--
Other general merchandise stores10250-499--
All other general merchandise stores920-99--
Miscellaneous store retailers62430$6,006$46,261
Florists1490$913$3,591
Office supplies, stationery & gift stores14159$2,049$19,523
Office supplies & stationery stores420-99--
Gift, novelty & souvenir stores1020-99--
Used merchandise stores615$202$1,732
Other miscellaneous store retailers28166$2,842$21,415
Pet & pet supplies stores775$848$5,885
Art dealers20-19--
All other miscellaneous store retailers1763$1,276$11,142
Nonstore retailers26235$4,153$26,876
Vending machine operators520-99--
Direct selling establishments18129$2,432$19,176
Fuel dealers620-99--
Liquefied petroleum gas (bottled gas) dealers420-99--
Other direct selling establishments1220-99--
Information401,046$30,507N
Publishing industries (except Internet)9306$8,953$22,200
Newspaper, periodical, book & directory publishers8250-499--
Telecommunications15239$10,086N
Internet service providers, web search portals & data processing9429$9,412$20,722
Real estate & rental & leasing111435$9,086$67,453
Real estate86269$6,988$56,206
Lessors of real estate39170$4,525$39,057
Lessors of residential buildings & dwellings2198$1,882$13,916
Lessors of nonresidential buildings (except miniwarehouses)1264$2,527$22,966
Offices of real estate agents & brokers2855$1,234$13,732
Activities related to real estate1944$1,229$3,417
Rental & leasing services24100-249--
Consumer goods rental18140$1,430$7,185
Video tape & disc rental12122$1,068$5,538
Lessors of nonfinancial intangible assets (exc copyrighted works)10-19--
Professional, scientific & technical services2061000-2499--
Professional, scientific & technical services2061000-2499--
Legal services61250-499--
Offices of lawyers54100-249--
Other legal services784$2,210$5,667
Title abstract & settlement offices784$2,210$5,667
Accounting, tax preparation, bookkeeping & payroll services48582$11,512$15,836
Accounting, tax preparation, bookkeeping & payroll services48582$11,512$15,836
Offices of certified public accountants11100$3,495$10,098
Tax preparation services13147$769$2,287
Other accounting services24335$7,248$3,451
Architectural, engineering & related services2077$2,823$6,433
Management, scientific & technical consulting services21500-999--
Management consulting services17250-499--
Process, physical distribution & logistics consulting services4250-499--
Advertising & related services7104$3,325$14,405
Display advertising220-99--
Other services related to advertising40-19--
Other professional, scientific & technical services27199$4,098$12,557
Photographic services1345$610$2,386
Photography studios, portrait1220-99--
Veterinary services14154$3,488$10,171
Administrative & support & waste management & remediation service1332,397$44,364$92,913
Administrative & support services1271000-2499--
Employment services221,344$24,741$32,150
Temporary help services211000-2499--
Business support services574$2,209$4,536
Business service centers220-99--
Private mail centers220-99--
Investigation & security services8120$1,599$3,669
Services to buildings & dwellings70520$4,649$12,236
Janitorial services32459$2,956$6,455
Landscaping services2920-99--
Other support services7100-249--
Convention & trade show organizers220-99--
All other support services5100-249--
Waste management & remediation services620-99--
Waste collection320-99--
Educational services1161$709$2,020
Educational services1161$709$2,020
Technical & trade schools10-19--
Other schools & instruction820-99--
Health care & social assistance3288,278$263,061$580,400
Ambulatory health care services1582,813$126,534$279,536
Offices of physicians391,547$86,894$196,671
Offices of physicians391,547$86,894$196,671
Offices of physicians (except mental health specialists)361,528$86,287$195,607
Offices of dentists52456$21,276$41,275
Offices of other health practitioners43100-249--
Offices of chiropractors2597$2,676$6,508
Outpatient care centers12214$7,345$18,273
Outpatient mental health & substance abuse centers320-99--
Other outpatient care centers8100-249--
Home health care services9405$6,567$11,975
Hospitals32,558$91,594$207,036
Nursing & residential care facilities681,562$29,113$60,335
Nursing care facilities8772$16,002$29,259
Residential mental retardation/health & substance abuse facility30100-249--
Residential mental retardation facilities29100-249--
Community care facilities for the elderly26474$7,897$20,655
Community care facilities for the elderly26474$7,897$20,655
Homes for the elderly25250-499--
Social assistance991,345$15,820$33,493
Individual & family services35529$7,261$14,078
Child & youth services4160$1,227$2,498
Services for the elderly & persons with disabilities8185$2,019$3,603
Other individual & family services23184$4,015$7,977
Community food & housing/emergency & other relief services1320-99--
Community housing services920-99--
Other community housing services620-99--
Vocational rehabilitation services5250-499--
Child day care services46464$5,304$9,803
Arts, entertainment & recreation62775$8,599$27,857
Performing arts, spectator sports & related industries1120-99--
Museums, historical sites & similar institutions620-99--
Amusement, gambling & recreation industries45698$7,450$22,900
Other amusement & recreation services43500-999--
Golf courses & country clubs14176$3,698$9,996
Fitness & recreational sports centers15300$1,491$4,948
Bowling centers11161$1,502$5,277
All other amusement & recreation industries320-99--
Accommodation & food services3535,356$49,601$183,824
Accommodation22407$4,781$17,158
Traveler accommodation16390$4,208$15,162
Hotels (except casino hotels) & motels16390$4,208$15,162
RV (recreational vehicle) parks & recreational camps40-19--
RV (recreational vehicle) parks & recreational camps40-19--
RV (recreational vehicle) parks & campgrounds40-19--
Rooming & boarding houses20-19--
Food services & drinking places3314,949$44,820$166,666
Full-service restaurants1211000-2499--
Limited-service eating places1202,207$19,953$78,571
Limited-service eating places1202,207$19,953$78,571
Limited-service restaurants1052,076$18,719$74,009
Cafeterias, buffets & grill buffets320-99--
Special food services9100-249--
Drinking places (alcoholic beverages)81250-499--
Other services (except public administration)2901,404$25,332$93,296
Repair & maintenance128482$11,521$48,288
Automotive repair & maintenance102404$9,625$40,188
Automotive mechanical & electrical repair & maintenance54156$3,872$19,533
General automotive repair41123$3,078$15,864
Automotive body, paint, interior & glass repair26165$4,873$16,362
Automotive body, paint & interior repair & maintenance23100-249--
Automotive glass replacement320-99--
Other automotive repair & maintenance2283$880$4,293
Automotive oil change & lubrication533$615$2,277
Car washes1620-99--
Personal & household goods repair & maintenance1139$835$3,916
Home & garden equipment & appliance repair & maintenance523$610$3,186
Personal & laundry services112604$8,716$24,877
Personal care services69427$5,158$12,515
Hair, nail & skin care services61350$4,614$10,122
Beauty salons58345$4,543$9,713
Other personal care services877$544$2,393
Death care services1458$1,858$6,981
Funeral homes & funeral services1044$1,541$6,300
Drycleaning & laundry services1671$963$2,659
Drycleaning & laundry services (except coin-operated)1162$910$2,220
Other personal services1348$737$2,722

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