Rock County, Wisconsin (Wisconsin): Economy and Business Data & Market Research
Based on the data from 2002 when the population of Rock County, Wisconsin was 154,092
Number of Establishments - Rock County (2002)
- A) Manufacturing: 238 (Per 100,000 population: Here - 154, State average - 157)
- A) Wholesale trade: 238 (Per 100,000 population: Here - 154, State average - 157)
- B) Retail trade: 157 (Per 100,000 population: Here - 101, State average - 104)
- B) Information: 157 (Per 100,000 population: Here - 101, State average - 104)
- C) Real estate & rental & leasing: 558 (Per 100,000 population: Here - 362, State average - 296)
- C) Professional, scientific & technical services: 558 (Per 100,000 population: Here - 362, State average - 296)
- D) Administrative & support & waste management & remediation service: 40 (Per 100,000 population: Here - 25, State average - 29)
- D) Educational services: 40 (Per 100,000 population: Here - 25, State average - 29)
- E) Health care & social assistance: 111 (Per 100,000 population: Here - 72, State average - 66)
- E) Arts, entertainment & recreation: 111 (Per 100,000 population: Here - 72, State average - 66)
- F) Accommodation & food services: 206 (Per 100,000 population: Here - 133, State average - 156)
- F) Other services (except public administration): 206 (Per 100,000 population: Here - 133, State average - 156)
Number of Employees - Rock County (2002)
- A) Manufacturing: 14,994 (Per 100,000 population: Here - 9,730, State average - 8,063)
- A) Wholesale trade: 14,994 (Per 100,000 population: Here - 9,730, State average - 8,063)
- B) Retail trade: 2,789 (Per 100,000 population: Here - 1,809, State average - 1,631)
- B) Information: 2,789 (Per 100,000 population: Here - 1,809, State average - 1,631)
- C) Real estate & rental & leasing: 8,366 (Per 100,000 population: Here - 5,429, State average - 4,329)
- C) Professional, scientific & technical services: 8,366 (Per 100,000 population: Here - 5,429, State average - 4,329)
- D) Administrative & support & waste management & remediation service: 1,046 (Per 100,000 population: Here - 678, State average - 790)
- D) Educational services: 1,046 (Per 100,000 population: Here - 678, State average - 790)
- E) Health care & social assistance: 435 (Per 100,000 population: Here - 282, State average - 327)
- E) Arts, entertainment & recreation: 435 (Per 100,000 population: Here - 282, State average - 327)
- F) Accommodation & food services: 1000-2499 (Per 100,000 population: Here - 908, State average - 1,186)
- F) Other services (except public administration): 1000-2499 (Per 100,000 population: Here - 908, State average - 1,186)
Annual Payroll ($1,000) - Rock County (2002)
- A) Manufacturing: $741,988 (Per 100,000 population: Here - $481,522, State average - $315,364)
- A) Wholesale trade: $741,988 (Per 100,000 population: Here - $481,522, State average - $315,364)
- B) Retail trade: $113,242 (Per 100,000 population: Here - $73,489, State average - $74,139)
- B) Information: $113,242 (Per 100,000 population: Here - $73,489, State average - $74,139)
- C) Real estate & rental & leasing: $162,836 (Per 100,000 population: Here - $105,674, State average - $83,515)
- C) Professional, scientific & technical services: $162,836 (Per 100,000 population: Here - $105,674, State average - $83,515)
- D) Administrative & support & waste management & remediation service: $30,507 (Per 100,000 population: Here - $19,797, State average - $35,394)
- D) Educational services: $30,507 (Per 100,000 population: Here - $19,797, State average - $35,394)
- E) Health care & social assistance: $9,086 (Per 100,000 population: Here - $5,896, State average - $8,036)
- E) Arts, entertainment & recreation: $9,086 (Per 100,000 population: Here - $5,896, State average - $8,036)
- F) Accommodation & food services: No data
- F) Other services (except public administration): No data
Shipments / Sales / Receptions ($1,000) - Rock County (2002)
- A) Manufacturing: $11,707,164 (Per 100,000 population: Here - $7,597,515, State average - $2,036,641)
- A) Wholesale trade: $11,707,164 (Per 100,000 population: Here - $7,597,515, State average - $2,036,641)
- B) Retail trade: $1,848,564 (Per 100,000 population: Here - $1,199,649, State average - $1,098,483)
- B) Information: $1,848,564 (Per 100,000 population: Here - $1,199,649, State average - $1,098,483)
- C) Real estate & rental & leasing: $1,754,016 (Per 100,000 population: Here - $1,138,291, State average - $833,037)
- C) Professional, scientific & technical services: $1,754,016 (Per 100,000 population: Here - $1,138,291, State average - $833,037)
- D) Administrative & support & waste management & remediation service: $N (Per 100,000 population: State average - $0)
- D) Educational services: $N (Per 100,000 population: State average - $0)
- E) Health care & social assistance: $67,453 (Per 100,000 population: Here - $43,774, State average - $42,777)
- E) Arts, entertainment & recreation: $67,453 (Per 100,000 population: Here - $43,774, State average - $42,777)
- F) Accommodation & food services: No data
- F) Other services (except public administration): No data
Industry Description | Number of Establishments [1997 / 2002] |
Number of Employees [1997 / 2002] |
Annual Payroll ($1,000) [1997 / 2002] |
Shipments / Sales / Receptions ($1,000) [1997 / 2002] |
---|---|---|---|---|
Manufacturing | 238 | 14,994 | $741,988 | $11,707,164 |
Food manufacturing | 18 | 1000-2499 | - | - |
Other food manufacturing | 5 | 500-999 | - | - |
Snack food manufacturing | 2 | 500-999 | - | - |
Other snack food manufacturing | 2 | 500-999 | - | - |
Chemical manufacturing | 17 | 500-999 | - | - |
Plastics & rubber products manufacturing | 9 | 500-999 | - | - |
Plastics product manufacturing | 9 | 500-999 | - | - |
Fabricated metal product manufacturing | 56 | 1000-2499 | - | - |
Machinery manufacturing | 27 | 1,546 | $71,989 | $272,044 |
Transportation equipment manufacturing | 12 | 5000-9999 | - | - |
Motor vehicle manufacturing | 2 | 2500-4999 | - | - |
Automobile & light duty motor vehicle manufacturing | 2 | 2500-4999 | - | - |
Light truck & utility vehicle manufacturing | 1 | 2500-4999 | - | - |
Motor vehicle parts manufacturing | 6 | 1000-2499 | - | - |
Motor vehicle brake system manufacturing | 1 | 500-999 | - | - |
Motor vehicle seating & interior trim manufacturing | 2 | 500-999 | - | - |
Furniture & related product manufacturing | 9 | 500-999 | - | - |
Miscellaneous manufacturing | 23 | 500-999 | - | - |
Wholesale trade | 157 | 2,789 | $113,242 | $1,848,564 |
Durable goods merchant wholesalers | 98 | 1000-2499 | - | - |
Mtr vehicle & parts & supplies merchant wholesalers | 7 | 500-999 | - | - |
Mtr vehicle supplies & new parts merchant wholesalers | 4 | 500-999 | - | - |
Lumber & other const material merchant wholesalers | 9 | 113 | $5,172 | $97,165 |
Lumber, plywood & wood panel merchant wholesalers | 3 | 43 | $1,508 | $22,891 |
Hrdwr, plumb & heat equip & supp merchant wholesalers | 6 | 83 | $2,963 | $44,148 |
Machinery, equipment & supplies merchant wholesalers | 33 | 426 | $14,834 | $123,239 |
Farm & garden machinery & equip merchant wholesalers | 15 | 183 | $6,263 | $61,310 |
Industrial supplies merchant wholesalers | 5 | 111 | $4,305 | $26,625 |
Service estab equipment & supp merchant wholesalers | 4 | 0-19 | - | - |
Miscellaneous durable goods merchant wholesalers | 21 | 322 | $9,746 | $141,267 |
Recyclable material merchant wholesalers | 4 | 20-99 | - | - |
Nondurable goods merchant wholesalers | 51 | 500-999 | - | - |
Paper & paper product merchant wholesalers | 2 | 20-99 | - | - |
Farm products raw materials merchant wholesalers | 7 | 20-99 | - | - |
Chemicals & allied products merchant wholesalers | 7 | 20-99 | - | - |
Petroleum & petroleum products merchant wholesalers | 5 | 20-99 | - | - |
Petroleum bulk stations & terminals | 2 | 0-19 | - | - |
Miscellaneous nondurable goods merchant wholesalers | 15 | 500-999 | - | - |
Tobacco & tobacco product merchant wholesalers | 1 | 250-499 | - | - |
Other misc nondurable goods merchant wholesalers | 5 | 250-499 | - | - |
Wholesale electronic markets and agents and brokers | 8 | 0-19 | - | - |
Wholesale electronic markets and agents and brokers | 8 | 0-19 | - | - |
Wholesale trade agents & brokers | 8 | 0-19 | - | - |
Retail trade | 558 | 8,366 | $162,836 | $1,754,016 |
Motor vehicle & parts dealers | 69 | 1,021 | $37,097 | $503,897 |
Automobile dealers | 27 | 697 | $27,556 | $440,788 |
New car dealers | 16 | 667 | $26,715 | $424,888 |
Used car dealers | 11 | 30 | $841 | $15,900 |
Other motor vehicle dealers | 13 | 119 | $4,304 | $34,962 |
Recreational vehicle dealers | 5 | 60 | $2,137 | $16,524 |
Motorcycle, boat & other motor vehicle dealers | 8 | 59 | $2,167 | $18,438 |
Motorcycle dealers | 4 | 20-99 | - | - |
Boat dealers | 3 | 0-19 | - | - |
All other motor vehicle dealers | 1 | 0-19 | - | - |
Automotive parts, accessories & tire stores | 29 | 205 | $5,237 | $28,147 |
Automotive parts & accessories stores | 21 | 139 | $3,302 | $18,893 |
Tire dealers | 8 | 66 | $1,935 | $9,254 |
Furniture & home furnishings stores | 29 | 195 | $4,720 | $28,404 |
Furniture stores | 15 | 101 | $2,260 | $14,527 |
Home furnishings stores | 14 | 94 | $2,460 | $13,877 |
Floor covering stores | 9 | 72 | $2,294 | $12,421 |
Electronics & appliance stores | 26 | 133 | $3,095 | $23,941 |
Electronics & appliance stores | 26 | 133 | $3,095 | $23,941 |
Appliance, television & other electronics stores | 19 | 98 | $2,317 | $18,854 |
Household appliance stores | 9 | 39 | $834 | $4,752 |
Radio, television & other electronics stores | 10 | 59 | $1,483 | $14,102 |
Computer & software stores | 6 | 20-99 | - | - |
Camera & photographic supplies stores | 1 | 0-19 | - | - |
Building material & garden equipment & supplies dealers | 54 | 826 | $21,487 | $181,176 |
Building material & supplies dealers | 34 | 650 | $17,734 | $149,514 |
Home centers | 3 | 250-499 | - | - |
Hardware stores | 9 | 100-249 | - | - |
Other building material dealers | 18 | 229 | $9,132 | $66,487 |
Lawn & garden equipment & supplies stores | 20 | 176 | $3,753 | $31,662 |
Nursery, garden center & farm supply stores | 13 | 154 | $3,242 | $28,594 |
Food & beverage stores | 48 | 1,265 | $19,831 | $239,676 |
Grocery stores | 29 | 1,184 | $18,853 | $228,931 |
Supermarkets & other grocery (except convenience) stores | 25 | 1,165 | $18,567 | $226,607 |
Specialty food stores | 9 | 37 | $567 | $3,025 |
Health & personal care stores | 45 | 581 | $13,641 | $105,957 |
Health & personal care stores | 45 | 581 | $13,641 | $105,957 |
Pharmacies & drug stores | 27 | 468 | $12,001 | $98,390 |
Cosmetics, beauty supplies & perfume stores | 4 | 20-99 | - | - |
Optical goods stores | 8 | 54 | $1,132 | $4,545 |
Gasoline stations | 81 | 709 | $10,327 | $199,192 |
Gasoline stations | 81 | 709 | $10,327 | $199,192 |
Gasoline stations with convenience stores | 59 | 489 | $6,720 | $118,311 |
Other gasoline stations | 22 | 220 | $3,607 | $80,881 |
Clothing & clothing accessories stores | 55 | 518 | $6,270 | $45,186 |
Clothing stores | 31 | 317 | $2,895 | $26,078 |
Children's & infants' clothing stores | 2 | 0-19 | - | - |
Family clothing stores | 7 | 180 | $1,213 | $15,470 |
Other clothing stores | 8 | 56 | $480 | $3,246 |
Jewelry, luggage & leather goods stores | 10 | 86 | $2,338 | $11,028 |
Jewelry stores | 10 | 86 | $2,338 | $11,028 |
Sporting goods, hobby, book & music stores | 41 | 385 | $4,780 | $37,100 |
Sporting goods, hobby & musical instrument stores | 31 | 294 | $3,660 | $28,371 |
Sporting goods stores | 9 | 20-99 | - | - |
Hobby, toy & game stores | 13 | 138 | $1,656 | $12,615 |
Sewing, needlework & piece goods stores | 4 | 20-99 | - | - |
Musical instrument & supplies stores | 5 | 20-99 | - | - |
Book, periodical & music stores | 10 | 91 | $1,120 | $8,729 |
Book stores & news dealers | 7 | 20-99 | - | - |
Book stores | 7 | 20-99 | - | - |
General merchandise stores | 22 | 2,068 | $31,429 | $316,350 |
Department stores | 12 | 1000-2499 | - | - |
Department stores | 12 | 1000-2499 | - | - |
Department stores (expt discount dept stores) | 5 | 641 | $9,397 | $84,279 |
Discount department stores | 7 | 500-999 | - | - |
Other general merchandise stores | 10 | 250-499 | - | - |
All other general merchandise stores | 9 | 20-99 | - | - |
Miscellaneous store retailers | 62 | 430 | $6,006 | $46,261 |
Florists | 14 | 90 | $913 | $3,591 |
Office supplies, stationery & gift stores | 14 | 159 | $2,049 | $19,523 |
Office supplies & stationery stores | 4 | 20-99 | - | - |
Gift, novelty & souvenir stores | 10 | 20-99 | - | - |
Used merchandise stores | 6 | 15 | $202 | $1,732 |
Other miscellaneous store retailers | 28 | 166 | $2,842 | $21,415 |
Pet & pet supplies stores | 7 | 75 | $848 | $5,885 |
Art dealers | 2 | 0-19 | - | - |
All other miscellaneous store retailers | 17 | 63 | $1,276 | $11,142 |
Nonstore retailers | 26 | 235 | $4,153 | $26,876 |
Vending machine operators | 5 | 20-99 | - | - |
Direct selling establishments | 18 | 129 | $2,432 | $19,176 |
Fuel dealers | 6 | 20-99 | - | - |
Liquefied petroleum gas (bottled gas) dealers | 4 | 20-99 | - | - |
Other direct selling establishments | 12 | 20-99 | - | - |
Information | 40 | 1,046 | $30,507 | N |
Publishing industries (except Internet) | 9 | 306 | $8,953 | $22,200 |
Newspaper, periodical, book & directory publishers | 8 | 250-499 | - | - |
Telecommunications | 15 | 239 | $10,086 | N |
Internet service providers, web search portals & data processing | 9 | 429 | $9,412 | $20,722 |
Real estate & rental & leasing | 111 | 435 | $9,086 | $67,453 |
Real estate | 86 | 269 | $6,988 | $56,206 |
Lessors of real estate | 39 | 170 | $4,525 | $39,057 |
Lessors of residential buildings & dwellings | 21 | 98 | $1,882 | $13,916 |
Lessors of nonresidential buildings (except miniwarehouses) | 12 | 64 | $2,527 | $22,966 |
Offices of real estate agents & brokers | 28 | 55 | $1,234 | $13,732 |
Activities related to real estate | 19 | 44 | $1,229 | $3,417 |
Rental & leasing services | 24 | 100-249 | - | - |
Consumer goods rental | 18 | 140 | $1,430 | $7,185 |
Video tape & disc rental | 12 | 122 | $1,068 | $5,538 |
Lessors of nonfinancial intangible assets (exc copyrighted works) | 1 | 0-19 | - | - |
Professional, scientific & technical services | 206 | 1000-2499 | - | - |
Professional, scientific & technical services | 206 | 1000-2499 | - | - |
Legal services | 61 | 250-499 | - | - |
Offices of lawyers | 54 | 100-249 | - | - |
Other legal services | 7 | 84 | $2,210 | $5,667 |
Title abstract & settlement offices | 7 | 84 | $2,210 | $5,667 |
Accounting, tax preparation, bookkeeping & payroll services | 48 | 582 | $11,512 | $15,836 |
Accounting, tax preparation, bookkeeping & payroll services | 48 | 582 | $11,512 | $15,836 |
Offices of certified public accountants | 11 | 100 | $3,495 | $10,098 |
Tax preparation services | 13 | 147 | $769 | $2,287 |
Other accounting services | 24 | 335 | $7,248 | $3,451 |
Architectural, engineering & related services | 20 | 77 | $2,823 | $6,433 |
Management, scientific & technical consulting services | 21 | 500-999 | - | - |
Management consulting services | 17 | 250-499 | - | - |
Process, physical distribution & logistics consulting services | 4 | 250-499 | - | - |
Advertising & related services | 7 | 104 | $3,325 | $14,405 |
Display advertising | 2 | 20-99 | - | - |
Other services related to advertising | 4 | 0-19 | - | - |
Other professional, scientific & technical services | 27 | 199 | $4,098 | $12,557 |
Photographic services | 13 | 45 | $610 | $2,386 |
Photography studios, portrait | 12 | 20-99 | - | - |
Veterinary services | 14 | 154 | $3,488 | $10,171 |
Administrative & support & waste management & remediation service | 133 | 2,397 | $44,364 | $92,913 |
Administrative & support services | 127 | 1000-2499 | - | - |
Employment services | 22 | 1,344 | $24,741 | $32,150 |
Temporary help services | 21 | 1000-2499 | - | - |
Business support services | 5 | 74 | $2,209 | $4,536 |
Business service centers | 2 | 20-99 | - | - |
Private mail centers | 2 | 20-99 | - | - |
Investigation & security services | 8 | 120 | $1,599 | $3,669 |
Services to buildings & dwellings | 70 | 520 | $4,649 | $12,236 |
Janitorial services | 32 | 459 | $2,956 | $6,455 |
Landscaping services | 29 | 20-99 | - | - |
Other support services | 7 | 100-249 | - | - |
Convention & trade show organizers | 2 | 20-99 | - | - |
All other support services | 5 | 100-249 | - | - |
Waste management & remediation services | 6 | 20-99 | - | - |
Waste collection | 3 | 20-99 | - | - |
Educational services | 11 | 61 | $709 | $2,020 |
Educational services | 11 | 61 | $709 | $2,020 |
Technical & trade schools | 1 | 0-19 | - | - |
Other schools & instruction | 8 | 20-99 | - | - |
Health care & social assistance | 328 | 8,278 | $263,061 | $580,400 |
Ambulatory health care services | 158 | 2,813 | $126,534 | $279,536 |
Offices of physicians | 39 | 1,547 | $86,894 | $196,671 |
Offices of physicians | 39 | 1,547 | $86,894 | $196,671 |
Offices of physicians (except mental health specialists) | 36 | 1,528 | $86,287 | $195,607 |
Offices of dentists | 52 | 456 | $21,276 | $41,275 |
Offices of other health practitioners | 43 | 100-249 | - | - |
Offices of chiropractors | 25 | 97 | $2,676 | $6,508 |
Outpatient care centers | 12 | 214 | $7,345 | $18,273 |
Outpatient mental health & substance abuse centers | 3 | 20-99 | - | - |
Other outpatient care centers | 8 | 100-249 | - | - |
Home health care services | 9 | 405 | $6,567 | $11,975 |
Hospitals | 3 | 2,558 | $91,594 | $207,036 |
Nursing & residential care facilities | 68 | 1,562 | $29,113 | $60,335 |
Nursing care facilities | 8 | 772 | $16,002 | $29,259 |
Residential mental retardation/health & substance abuse facility | 30 | 100-249 | - | - |
Residential mental retardation facilities | 29 | 100-249 | - | - |
Community care facilities for the elderly | 26 | 474 | $7,897 | $20,655 |
Community care facilities for the elderly | 26 | 474 | $7,897 | $20,655 |
Homes for the elderly | 25 | 250-499 | - | - |
Social assistance | 99 | 1,345 | $15,820 | $33,493 |
Individual & family services | 35 | 529 | $7,261 | $14,078 |
Child & youth services | 4 | 160 | $1,227 | $2,498 |
Services for the elderly & persons with disabilities | 8 | 185 | $2,019 | $3,603 |
Other individual & family services | 23 | 184 | $4,015 | $7,977 |
Community food & housing/emergency & other relief services | 13 | 20-99 | - | - |
Community housing services | 9 | 20-99 | - | - |
Other community housing services | 6 | 20-99 | - | - |
Vocational rehabilitation services | 5 | 250-499 | - | - |
Child day care services | 46 | 464 | $5,304 | $9,803 |
Arts, entertainment & recreation | 62 | 775 | $8,599 | $27,857 |
Performing arts, spectator sports & related industries | 11 | 20-99 | - | - |
Museums, historical sites & similar institutions | 6 | 20-99 | - | - |
Amusement, gambling & recreation industries | 45 | 698 | $7,450 | $22,900 |
Other amusement & recreation services | 43 | 500-999 | - | - |
Golf courses & country clubs | 14 | 176 | $3,698 | $9,996 |
Fitness & recreational sports centers | 15 | 300 | $1,491 | $4,948 |
Bowling centers | 11 | 161 | $1,502 | $5,277 |
All other amusement & recreation industries | 3 | 20-99 | - | - |
Accommodation & food services | 353 | 5,356 | $49,601 | $183,824 |
Accommodation | 22 | 407 | $4,781 | $17,158 |
Traveler accommodation | 16 | 390 | $4,208 | $15,162 |
Hotels (except casino hotels) & motels | 16 | 390 | $4,208 | $15,162 |
RV (recreational vehicle) parks & recreational camps | 4 | 0-19 | - | - |
RV (recreational vehicle) parks & recreational camps | 4 | 0-19 | - | - |
RV (recreational vehicle) parks & campgrounds | 4 | 0-19 | - | - |
Rooming & boarding houses | 2 | 0-19 | - | - |
Food services & drinking places | 331 | 4,949 | $44,820 | $166,666 |
Full-service restaurants | 121 | 1000-2499 | - | - |
Limited-service eating places | 120 | 2,207 | $19,953 | $78,571 |
Limited-service eating places | 120 | 2,207 | $19,953 | $78,571 |
Limited-service restaurants | 105 | 2,076 | $18,719 | $74,009 |
Cafeterias, buffets & grill buffets | 3 | 20-99 | - | - |
Special food services | 9 | 100-249 | - | - |
Drinking places (alcoholic beverages) | 81 | 250-499 | - | - |
Other services (except public administration) | 290 | 1,404 | $25,332 | $93,296 |
Repair & maintenance | 128 | 482 | $11,521 | $48,288 |
Automotive repair & maintenance | 102 | 404 | $9,625 | $40,188 |
Automotive mechanical & electrical repair & maintenance | 54 | 156 | $3,872 | $19,533 |
General automotive repair | 41 | 123 | $3,078 | $15,864 |
Automotive body, paint, interior & glass repair | 26 | 165 | $4,873 | $16,362 |
Automotive body, paint & interior repair & maintenance | 23 | 100-249 | - | - |
Automotive glass replacement | 3 | 20-99 | - | - |
Other automotive repair & maintenance | 22 | 83 | $880 | $4,293 |
Automotive oil change & lubrication | 5 | 33 | $615 | $2,277 |
Car washes | 16 | 20-99 | - | - |
Personal & household goods repair & maintenance | 11 | 39 | $835 | $3,916 |
Home & garden equipment & appliance repair & maintenance | 5 | 23 | $610 | $3,186 |
Personal & laundry services | 112 | 604 | $8,716 | $24,877 |
Personal care services | 69 | 427 | $5,158 | $12,515 |
Hair, nail & skin care services | 61 | 350 | $4,614 | $10,122 |
Beauty salons | 58 | 345 | $4,543 | $9,713 |
Other personal care services | 8 | 77 | $544 | $2,393 |
Death care services | 14 | 58 | $1,858 | $6,981 |
Funeral homes & funeral services | 10 | 44 | $1,541 | $6,300 |
Drycleaning & laundry services | 16 | 71 | $963 | $2,659 |
Drycleaning & laundry services (except coin-operated) | 11 | 62 | $910 | $2,220 |
Other personal services | 13 | 48 | $737 | $2,722 |