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There are loads of boxed wines on the market these days...it just being a Franzia thing are long gone. Around here I'd say Bota Box is the most visible.
Real Simple reviewed a bunch of different brands a while back:
I used to be sort of a wine snob until a friend of mine who knew way more than me about wine recommended some box wine. I like Black Box Cab and Malbec the best. If you don't plan to finish off a bottle within a day I'd definitely suggest box wine.
Let's be honest - boxed wine has a major stigma in the US. There's just something about drinking wine from the box that people find off - putting, most likely because the type of wine one would find in a box doesn't tend to be the finest in the world, without naming names. But really, the concept behind boxed wine is pretty ingenious because it doesn't allow air to get, thereby preserving the character of the taste and allowing it to last longer. It's also more environmentally friendly than glass bottles - one box can hold as much as 6 bottles.
According to this article, quality boxed wine in Europe is quite popular. However, wine producers in the US are hesitant to package wine in a box, mostly because of the stigma described above.
If your favorite fine was packaged in a box, would you consider ditching the bottle? I think I would.
Those vintners not willing to market their wines in boxes need a lesson in economics since selling wine is a business that needs profits to survive.
I've bought wine in boxes for a long time since I save money. I don't give a crap about a fancy label or a glass bottle. I want max product and boxes give me that!!
I'm fairly picky about my wine. If the wines that I drink were to be sold in a box, I wouldn't hesitate to try them out. Unfortunately, that's not the case (yet).
and I think you are totally off base: when it comes to wine, maybe the majority of us are not as sophisticated as some Europians, but to generalize and say we are pretentious and shallow is an insult to many I am sure. There are people all over the world that fall into that catagory, we, Americans, no more than anyone else...just because you saw something on TV does not make it true...I think if you were to do a survey, you would find most people prefer CA wine, Argentina, Australian and Chilian wines to french wines...
Nita
It's a generalization, I'll give you that, but what I described is a well-known phenomenon of the American marketplace. While there are people all over the world that fall into that category, it's strikingly prevalent in America. What I saw on TV didn't educate me on the matter, that was merely an example of what, like I said, is a well-known phenom. And it's largely true.
There are loads of boxed wines on the market these days...it just being a Franzia thing are long gone. Around here I'd say Bota Box is the most visible.
Real Simple reviewed a bunch of different brands a while back:
Bota Box is probably one of the better ones, but there are a few others even a little more upscale. Yes, at our liquor store in MO, they carry about 10 kinds, maybe even more. Wal Mart carries fewer, but even they have a fair selection. I think too many think in terms of 5 or 10 years ago and "Franzia" they may not have even noticed the new varieties.
Black Box is quite good. I also like Franzia's Chillable Red in the summertime.
And this is a problem ... how? LOL
for me, no problem, especially during the week, but to a wine snob it is a problem... actually you mention chillable red, hubby doesn't drink that but what he has gotten hooked on, by accident, and I have to a degree; in this mierably hot weather, the Franzia Chrisp White. It isn't as nice and heavy as say, a Pinot G or a Chard, and is a tiny bit sweet, but we add a splash (pretty big splash) of lemon juice. At least it is refreshing..And no, I wouldn't serve it to guests unless they were very casual, don't care drinkers.
Interesting that a few folks here note they haven't seen much offered in a box (above 2$Chuck). Family & friends across the country note that same phenomena - here in the greater DC area there's a pretty good range of wines available in box packaging - but family in NE note that it's fairly rare...
Oh, and don't want a wine that's been in "plastic"? Note that that most tanks & metal piping used has (gasp) plastic linings... your $100/bottle lachateuduepiss is just as likely to have spent time in plastic as has the latest Tarjaay offerings.
Interesting that a few folks here note they haven't seen much offered in a box (above 2$Chuck). Family & friends across the country note that same phenomena - here in the greater DC area there's a pretty good range of wines available in box packaging - but family in NE note that it's fairly rare...
There are a few more choices in supermarkets, yeah, but the real variety is showing up in wine specialty shops and big liquor stores.
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actually you mention chillable red, hubby doesn't drink that but what he has gotten hooked on, by accident, and I have to a degree; in this mierably hot weather, the Franzia Chrisp White. It isn't as nice and heavy as say, a Pinot G or a Chard, and is a tiny bit sweet, but we add a splash (pretty big splash) of lemon juice. At least it is refreshing..And no, I wouldn't serve it to guests unless they were very casual, don't care drinkers. 
