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Old 10-09-2013, 11:38 AM
 
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A new study finds that the environment in which people sip a whiskey influences how they perceived certain aspects of the beverage and even changes how much they liked it, researchers report today in the journal Flavour.

Flavour | Full text | Assessing the influence of the multisensory environment on the whisky drinking experience
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Old 10-09-2013, 11:48 AM
 
Location: Volcano
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Originally Posted by nifear View Post
A new study finds that the environment in which people sip a whiskey influences how they perceived certain aspects of the beverage and even changes how much they liked it, researchers report today in the journal Flavour.

Flavour | Full text | Assessing the influence of the multisensory environment on the whisky drinking experience
Yes, absolutely, and that applied to every other alcoholic beverage as well.
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