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Old 06-17-2014, 11:53 AM
 
610 posts, read 2,757,060 times
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I'm considering starting a business selling American cosmetic products like Covergirl in HK. Do you think it would be a good idea?

I was planning opening a few small storefronts and maybe creating a website where you can order products.

For those of you from Asia or knowledgable in the business, do you think my plan is feasible or would I just get squashed?

It seems Asia females like skin whitening products, so I think there is a market but I'm not sure of the best way to go about selling in HK or mainland China.
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Old 06-17-2014, 09:36 PM
 
174 posts, read 265,677 times
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Quote:
Originally Posted by heeha View Post
I'm considering starting a business selling American cosmetic products like Covergirl in HK. Do you think it would be a good idea?

I was planning opening a few small storefronts and maybe creating a website where you can order products.

For those of you from Asia or knowledgable in the business, do you think my plan is feasible or would I just get squashed?

It seems Asia females like skin whitening products, so I think there is a market but I'm not sure of the best way to go about selling in HK or mainland China.
Do you speak Cantonese? What I'm trying to get at is - are you able to make friends with the locals and get their sentiments on make-up? From what I see (i'm a guy btw)...it seems most of them are happy to hand over their money to Sasa, Mannings, etc.

From a business perspective you're going to have a very hard time because rents in HK are so expensive. You shouldn't rely on the e-commerce bit too much because HK people are really keen on going out to shop. It's a very small market. I noticed that a lot of chinese brands are big on Facebook though, so setting up a Facebook page then running ads would probably be a good idea.

I think the most important thing would be to run some research tests and see if HK people like those American brands. There are a lot of brands competing with you.
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Old 06-17-2014, 09:43 PM
 
Location: Melbourne, Australia
9,781 posts, read 16,248,336 times
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Isn't HK already inundated with cosmetic companies?
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Old 06-14-2019, 10:10 AM
 
131 posts, read 9,120 times
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Yes, but Korean and Japanese brands are more popular among the young than western brands.
The older HK women still use some western brands.
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