Quote:
Originally Posted by heeha
I'm considering starting a business selling American cosmetic products like Covergirl in HK. Do you think it would be a good idea?
I was planning opening a few small storefronts and maybe creating a website where you can order products.
For those of you from Asia or knowledgable in the business, do you think my plan is feasible or would I just get squashed?
It seems Asia females like skin whitening products, so I think there is a market but I'm not sure of the best way to go about selling in HK or mainland China.
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Do you speak Cantonese? What I'm trying to get at is - are you able to make friends with the locals and get their sentiments on make-up? From what I see (i'm a guy btw)...it seems most of them are happy to hand over their money to Sasa, Mannings, etc.
From a business perspective you're going to have a very hard time because rents in HK are so expensive. You shouldn't rely on the e-commerce bit too much because HK people are really keen on going out to shop. It's a very small market. I noticed that a lot of chinese brands are big on Facebook though, so setting up a Facebook page then running ads would probably be a good idea.
I think the most important thing would be to run some research tests and see if HK people like those American brands. There are a lot of brands competing with you.
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