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Old 10-04-2010, 09:05 PM
 
Location: Midtown, Atlanta
128 posts, read 209,816 times
Reputation: 68
Default Belk has a new logo - are you any more likely to shop there ;)

I know the whole Belk rumpus has fizzled out since they opened in Phipps a while back, but it looks like they're continuning to try to update their image. Do you guys shop there, and do you think they've made enough changes? Or has opening at Phipps been a mistake?
Personally, I think the "b" is a bit Bloomies-like.

Belk rebrands for the first time in 43 years *| ajc.com

http://www.ajc.com/multimedia/dynamic/00696/newbelklogo_696182l.jpg (broken link)
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Old 10-04-2010, 09:35 PM
 
Location: Savannah GA
7,884 posts, read 5,722,811 times
Reputation: 4817
For years, Belk was primarily a small-town southern store and their logo was extremely dated and old-fashioned. With their acquisition of Parisian, they've successfully up-marketed their profile and needed an image makeover. But I'm not sure if this logo is it.
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Old 10-04-2010, 10:00 PM
 
Location: Charlotte, NC
1,536 posts, read 1,720,015 times
Reputation: 2162
Why does the new logo remind me of a feminine product? This must be similar to a prior tampon/pad item.
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Old 10-04-2010, 10:13 PM
 
Location: Savannah GA
7,884 posts, read 5,722,811 times
Reputation: 4817
I like the new stylized flourish, which is a clever carry-over of their old "B" flourish, but the new lowercase "B" is too similar to Bloomingdale's and the font too 1970s.
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Old 10-05-2010, 06:53 AM
 
Location: St Simons Island and Atlanta, GA
12,639 posts, read 18,490,215 times
Reputation: 5542
Quote:
Originally Posted by Charlotteborn View Post
Why does the new logo remind me of a feminine product? This must be similar to a prior tampon/pad item.
Yeah, it kinda does.
Actually, I think the Phipps Belk is a gem of a store with great customer service.
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Old 10-05-2010, 10:07 AM
 
7,852 posts, read 12,238,568 times
Reputation: 2597
Quote:
Originally Posted by Newsboy View Post
For years, Belk was primarily a small-town southern store and their logo was extremely dated and old-fashioned. With their acquisition of Parisian, they've successfully up-marketed their profile and needed an image makeover. But I'm not sure if this logo is it.
That's the way Belk is perceived in GA only...in NC and SC it's been a staple since 1888 and an anchor in all of the nicer malls and shopping centers. I've never visited the one in Phipps or anywhere in GA, but Belk was never considered small-town or anything less than a Macy's-type department store...not exactly high end, but somewhere in the middle.

The new logo looks good to me...they needed something more in tune with 2010; I think what they had prior to this had been around at least since I was a kid.
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Old 10-05-2010, 10:37 AM
 
Location: midtown mile area, Atlanta GA
912 posts, read 813,736 times
Reputation: 1107
I shopped at the Phipps location when it was Parisian, which I miss, but I do shop at Belks here and there. They let the Parisian shoppers keep the no interest payment option on the credit card, which I like.
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Old 10-05-2010, 11:43 AM
 
Location: Atlanta, GA (Dunwoody)
2,036 posts, read 2,531,765 times
Reputation: 924
I hate Belk, don't shop there except to buy school uniforms. When they took over Parisian I openly wept. I'd loved that store all my life and Belk doesn't even begin to touch it. Belk is a crappy, overcrowded mess that's almost impossible to shop in.
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Old 10-05-2010, 12:05 PM
 
7,852 posts, read 12,238,568 times
Reputation: 2597
Quote:
Originally Posted by RoslynHolcomb View Post
I hate Belk, don't shop there except to buy school uniforms. When they took over Parisian I openly wept. I'd loved that store all my life and Belk doesn't even begin to touch it. Belk is a crappy, overcrowded mess that's almost impossible to shop in.
Again, it's not like that in other states. When I first moved to Atlanta I remember noticing a Belk store in a low-rent strip plaza somewhere outside of Atlanta and it looked similar to an unkempt T.J. Maxx. I'm not sure why they allowed their image to be so nasty in GA, but the stores are totally different in NC (where Belk is based). Belk is on the level of Nordstrom and Macy's in NC malls and shopping centers. That still may not be good enough for Phipps (or for you?) but it certainly isn't as bad as "a crappy overcrowded mess"...are you sure you didn't wander into Big Lots by accident?
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Old 10-05-2010, 02:43 PM
 
Location: Atlanta, GA (Dunwoody)
2,036 posts, read 2,531,765 times
Reputation: 924
I grew up with Belks in Alabama. It was one of the major department stores in my hometown, so I've known Belks my whole life. It not only didn't rise to the level of Nordstrom's, it wasn't even as good as Pizitz which was based out of Birmingham, and didn't come close to touching Parisian. My MIL used to be a buyer for them and she won't shop there either (except for school uniforms--gotta love Izod no wrinkling, shrinking or fading). And yes, it was a crappy, overcrowded mess. I was just in the one at the Forum yesterday. They're one of the few stores on the planet that have absolutely horrific-looking children's departments. Most stores put extra effort in that area as it's a true moneymaker, not Belks.
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