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Old 10-11-2011, 05:47 PM
 
878 posts, read 1,758,706 times
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Creative Loafing Inc. on Monday announced the sale of its newspapers in Tampa and Charlotte, N.C., along with the resignation of its CEO, in a move company officials said would allow them to focus on bigger newspaper markets.

The company's corporate headquarters will shift from Tampa to Atlanta following the sale, which transfers ownership of the two newspapers to SouthComm Inc., a Nashville-based publisher that has bought three other alternative weekly newspapers since it was founded in 2007.

For rest of the story: Creative Loafing sells papers in Tampa, Charlotte - St. Petersburg Times
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Old 10-11-2011, 06:10 PM
 
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I didn't even know CL was in Tampa.
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Old 10-12-2011, 09:03 AM
 
Location: Sandy Springs, GA
1,037 posts, read 1,246,419 times
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Quote:
Originally Posted by Brian View Post
Creative Loafing Inc. on Monday announced the sale of its newspapers in Tampa and Charlotte, N.C., along with the resignation of its CEO, in a move company officials said would allow them to focus on bigger newspaper markets.

The company's corporate headquarters will shift from Tampa to Atlanta following the sale, which transfers ownership of the two newspapers to SouthComm Inc., a Nashville-based publisher that has bought three other alternative weekly newspapers since it was founded in 2007.

For rest of the story: Creative Loafing sells papers in Tampa, Charlotte - St. Petersburg Times
I hope we will receive some jobs from this move.
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Old 10-12-2011, 01:06 PM
 
Location: Atlanta
263 posts, read 174,759 times
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This is a good win for Atlantic Station, they are still moving there right?
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Old 10-12-2011, 01:27 PM
 
7,123 posts, read 4,735,360 times
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Newspapers are a crumbling business as they are losing ad and classified ad revenue. CL used to be packed with ad space but it's getting thinner and thinner.

CL is downsizing and selling off. Not many jobs if any should be coming.
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Old 10-12-2011, 04:24 PM
 
876 posts, read 1,231,710 times
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Unfortunately, you are right Mathman, about the dying print media.
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Old 10-12-2011, 07:07 PM
 
Location: Atlanta
263 posts, read 174,759 times
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Are websites not enough to bring success to news companies? Seems like if they would just handle their websites correctly, should continue to succeed for decades to come (just maybe not in print format).
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Old 10-12-2011, 07:50 PM
 
Location: Sandy Springs, GA
1,037 posts, read 1,246,419 times
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Quote:
Originally Posted by BackInATL2011 View Post
Are websites not enough to bring success to news companies? Seems like if they would just handle their websites correctly, should continue to succeed for decades to come (just maybe not in print format).
+1 for this response.
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Old 10-12-2011, 08:35 PM
 
Location: Atlanta
4,083 posts, read 3,226,955 times
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This is good to hear. Their headquarters will be a good addition to our community!


Quote:
Originally Posted by BackInATL2011 View Post
Are websites not enough to bring success to news companies? Seems like if they would just handle their websites correctly, should continue to succeed for decades to come (just maybe not in print format).
I did some research in this area in graduate school.

The big complicating problem is ad sales online don't generate as much revenue (per person/subscriber). This makes it harder to use a web reader to pay for the generation of content (writers/editors/etc...).

If you look at the most successful websites at generating ad revenue, they have two things in common: 1) They collect personal information to micro target the ads (and get slightly more money for the ad) and 2) Most of their content isn't self generated (lower cost to them.

Two examples... Facebook and Google. Facebook pays for servers, design, and site maintenance, but they don't need a huge slew of writers. Users make and post their own content for free, which is interesting to other people for social reasons. Google's main business is indexing and linking to other sources of information. Again they design and maintain a site, but most of the content isn't written, its automatically indexed and created by other websites/web postings.

As time moves on I'm sure online news will become bigger and do better, but I'm afraid we will see it shift to a few national and regional news sites and smaller and medium sized cities won't be able to keep up w/o pay subscriptions of some type.
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Old 10-12-2011, 08:59 PM
 
7,123 posts, read 4,735,360 times
Reputation: 1732
Quote:
Originally Posted by BackInATL2011 View Post
Are websites not enough to bring success to news companies? Seems like if they would just handle their websites correctly, should continue to succeed for decades to come (just maybe not in print format).
Unfortunately, sites like Craigslist kills their ability to generate revenue from classified ads.

I'm not sure how well Internet ads are doing. If it were me, I'd tryshowing short commercials before allowing a user to read any content. I already see this happening with video report clips. I see banner ads popup and shrink away but I personally ignore them.

I think the print media will have to eventually merge with one of the local television news staffs to provide both on-line and tv news. To their credit, the on-line newspapers are way better than the on-line local news sites. To me, all the local news stations are more akin to McNews.

Although, honestly, I'm watching less and less television. Maybe the television business model will have to go on-line as well.
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