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Old 01-05-2018, 01:53 PM
 
589 posts, read 369,169 times
Reputation: 828

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Quote:
Originally Posted by bryantm3 View Post
if they want to change it to georgia's own that's fine but they ought to keep the block letter styling and lighting design of the equitable logo. the georgia's own logo is just terrible.
This is what I was thinking. I understand the big disappointment with "EQUITABLE" being removed, but if the anchor tenant is someone else, it should be expected. "GEORGIA'S OWN" in lighted block lettering would be nice. But, of course, Georgia's Own is under no duty to do this.
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Old 01-05-2018, 02:52 PM
 
Location: NW Atlanta
5,082 posts, read 3,595,694 times
Reputation: 2708
Quote:
Originally Posted by goillini8 View Post
This is what I was thinking. I understand the big disappointment with "EQUITABLE" being removed, but if the anchor tenant is someone else, it should be expected. "GEORGIA'S OWN" in lighted block lettering would be nice. But, of course, Georgia's Own is under no duty to do this.
If it was just the lettering rather than that stupid logo, most people would probably be fine with it.
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Old 05-22-2018, 02:53 PM
 
Location: Kirkwood
22,691 posts, read 16,711,706 times
Reputation: 5097
Say goodbye to the EQUITABLE sign.

Quote:
Reps with Zeller Realty Group announced plans to work with Skanska USA, a global construction and development firm, to install a digital sign spanning 174 feet across the building’s top floors, overlooking Woodruff Park, by early 2019.

On the unmissable LED sign, expect the logo of a main building tenant, Georgia’s Own Credit Union, “as well as community-oriented messages promoting local and charitable events,” per a press release.

Mark Vollbrecht, principal for ZRG, said the company is proud that Georgia’s Own “is entrusting its headquarter location to 100 Peachtree and placing its trademark amongst the stars in our downtown skyline.”

AJ Robinson, Central Atlanta Progress president, predicted in a prepared statement that digital signage and media will play a key role in supporting downtown’s commerce and entertainment growth and “defining Atlanta’s culture and brand.”

https://atlanta.curbed.com/2018/5/22...n-atlanta-sign
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Old 05-22-2018, 03:05 PM
JPD
 
12,144 posts, read 14,733,321 times
Reputation: 7840
That's an improvement over the Georgia's Own logo they were going to use, which is absolutely embarrassing and should have ended the career of whoever designed it. But it's still pretty tacky. The only good thing is that it uses the same font as EQUITABLE.
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Old 05-22-2018, 03:31 PM
 
Location: St Simons Island, GA
21,813 posts, read 33,724,877 times
Reputation: 13517
Maybe I'll get used to it. Right now I hate it and think it will be a perfect partner to the soon to be defaced Central Library.
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Old 05-22-2018, 04:47 PM
 
Location: Atlanta, Birmingham, Charlotte, and Raleigh
2,359 posts, read 1,496,915 times
Reputation: 1394
Quote:
Originally Posted by cqholt View Post

There is literally nothing anyone can do about this. The amendment to the Atlanta sign ordinance allowing this type of signage was passed last year into law.
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Old 05-22-2018, 06:35 PM
 
Location: St Simons Island, GA
21,813 posts, read 33,724,877 times
Reputation: 13517
Quote:
Originally Posted by jero23 View Post
There is literally nothing anyone can do about this. The amendment to the Atlanta sign ordinance allowing this type of signage was passed last year into law.
OK. Still hate it.
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Old 05-23-2018, 07:58 AM
 
Location: Kirkwood
22,691 posts, read 16,711,706 times
Reputation: 5097
Quote:
Originally Posted by jero23 View Post
There is literally nothing anyone can do about this. The amendment to the Atlanta sign ordinance allowing this type of signage was passed last year into law.
OMG, I'm going to feel like I'm in Times Square when this is completed.
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Old 05-23-2018, 08:08 AM
 
Location: St Simons Island, GA
21,813 posts, read 33,724,877 times
Reputation: 13517
Quote:
Originally Posted by cqholt View Post
OMG, I'm going to feel like I'm in Times Square when this is completed.
No doubt Woodruff Park will succumb to ticket kiosks for COP attractions.
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Old 05-23-2018, 08:25 AM
JPD
 
12,144 posts, read 14,733,321 times
Reputation: 7840
Quote:
Originally Posted by cqholt View Post
OMG, I'm going to feel like I'm in Times Square when this is completed.
That might not be a bad thing to strive for in this area.
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