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Old 12-02-2014, 10:46 AM
 
9,907 posts, read 6,891,298 times
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Why Atlanta is Poised to Be the Next Great City & the Center of the Digital Age

Trumpeting ATL - Curbed Atlanta

Quote:
Atlanta is poised to be the Florence of the Digital Age.

Thereís a rumbling of chatter and growing excitement about Atlanta and its future. You hear it at every marketing event. Every digital conference. You hear it every time a local politician speaks. You see it on billboards and in blog posts written by community leaders.

And I suppose everybody wants their city to be the best. To believe their city is the best. But in Atlanta, that feeling doesnít come from a place of default hometown pride. It doesnít come from a place of hubris or lack of worldliness.

It comes from experiencing, first-hand, exactly what it is that makes Atlanta so special. A feeling you can only understand once youíve lived here. Worked here. Grown your career here or started a family here.

Not enough people know that Atlanta is an economic engine boasting the 15th largest economy in the world. They donít know that itís a booming metropolis, home to over 5.45 million people and has a GDP of $270 billion. They donít know about the innovative work being done inside offices all over Downtown, Midtown, and Buckhead. They donít know that Atlanta is a digital mecca Ė #4 among Venture Capitalists Ė and is on pace to become the nationís hottest start up scene.

But what makes Atlanta so special isnít that itís on its way to becoming the biggest. Atlanta is special because itís on its way to becoming the best.

And there is a difference.

We believe Atlanta is the next great digital hub. The place where 25-34 year old college-educated professionals flock to own businesses and make their dreams reality. The place where they are encouraged to set up shop and innovate, not navigate unruly political red tape and expenses. The place they can find a comfortable balance between work and life while receiving a starting salary 21% above the national average.

Atlanta will never be Silicon Valley. Itís not in the cityís blood. Atlanta will never attract every VC or entrepreneur in the country looking to make a quick buck. Honestly, thatís too meager of a goal anyway.

Atlanta attracts the kinds of people who thrive in a tight knit community. The kinds of people who feed off the cityís vibrant energy and turn it into something even greater.

Itís that energy that makes Atlanta a one of a kind place.

Thereís something in the air here. Thereís southern charm and hospitality. Thereís a feeling Ė that of a world-class city with small-town friendliness. Maybe itís because the city is covered in trees Ė ďthe city in the forestĒ, as they say. Maybe itís because we hold our organizations Ė and ourselves ó to a different standard. Maybe itís because of the cityís humbleness, never really telling its story or boasting.

Whatever it is, itís helped Atlanta become the perfect convergence of opportunity and quality of life.

Here in Atlanta, people do more and stand for more. Being an Atlanta-based business is different. Local firms like MailChimp and Sweet Water are more than just hip brands. Theyíre more than successful businesses. They have heart. Theyíre real. They take a personal stake in making the city better.

When you go to industry events, your competitors arenít just industry peers, theyíre also friends. Itís rare to see anyone being unhelpful or rude Ė even to a competitor. Businesses choose daily to be collaborative not cut throat.

Itís why a collection of agencies, tech companies, associations, government entities, and others volunteered their time to bring the Choose ATL campaign to life.

Even our corporate behemoths have a different feel. Coca-Cola, Home Depot, Chick-fil-A, and others have decidedly distinct brand personalities compared to their New York, Chicago, or San Francisco counterparts. Employees care more about a strong company culture than about simply clocking in and out.

This is the kind of attitude that Atlanta fosters.

Atlanta is the soon-to-be home of the new Falconsí stadium, a wonder of modern design that not only pushes the limits of technology and architecture, but of the fan experience. An incredible collaboration meant to better serve Atlantaís fans and residents.

We donít want companies or projects that donít think this way. That donít add value to the community. We donít want corporate giants that deceive stockholders and live for profit above all else. We donít want firms coming here to take advantage of the young talent, paying them a pittance, then chewing them up and spitting them out.

We want the best of the best of the best. And this city wonít settle for anything less.

Being successful here really means something. Itís not enough just to be the most efficient. Itís not enough just to make widgets. Of course you have to have a driven organization with amazing products and services. But you also need to have a sense of community. A sense of comradery and good will towards those around you. The organization has to be more than a P&L.

Without that, your company wonít make it here.

Atlanta firms prove every day that they realize that weíre all human. That weíre all in this together. And that caring about each other, being nice to each other, and being friendly is more than just a way of life. It is life.

At least, thatís the way it is here in Atlanta. More importantly, itís the only way to create a sustainable business climate. Businesses cannot thrive without people. Thereís a balance thatís needed. All work and no play means lower consumer spending, less innovation, and the spiral of financial chaos caused by people trying to make money from simply having money.

Then poof. Youíre all hat and no cowboy. I love New York and San Francisco. But theyíre relics of the 90ís struggling to find that perfect balance.

Atlanta nails it. Itís simply the perfect convergence of opportunity and quality of life. Where people and businesses thrive. Where entrepreneurs can make it. Where thereís substance.

Itís the emerging center of the digital age.

And itís the next epic city in history.
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Old 12-02-2014, 11:04 AM
JPD
 
11,849 posts, read 14,459,174 times
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Mathman in 3...2...1...
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Old 12-02-2014, 11:07 AM
 
46 posts, read 43,912 times
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Well, if North Korea's ministry of propaganda was tasked with coming up with something to make Atlanta sound amazing and awesome, it would probably look something like this piece.

I'll believe that Atlanta is the next great city of the digital age when I see it. At this point Provo, Raleigh and Austin are more likely contenders - we are not attracting college-educated tech workers like these cities are. I don't know if it's because of taxes (I doubt tech companies get the same tax breaks that say the film industry is getting these days), our pathetic public education system (we lag behind national STEM average scores) or something else.
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Old 12-02-2014, 11:22 AM
 
1,979 posts, read 1,699,179 times
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huh.

List of cities by GDP - Wikipedia, the free encyclopedia

I had no idea we had a larger GDP than Hong Kong and only slightly smaller than Beijing. That's interesting. Wait. Let me review against the Brookings numbers. just looked at the nominal estimate.
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Old 12-02-2014, 11:23 AM
 
10,287 posts, read 12,397,783 times
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Quote:
Originally Posted by PacinoWig View Post
Well, if North Korea's ministry of propaganda was tasked with coming up with something to make Atlanta sound amazing and awesome, it would probably look something like this piece.
Lol!
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Old 12-02-2014, 11:27 AM
 
1,979 posts, read 1,699,179 times
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Quote:
Originally Posted by PacinoWig View Post
Well, if North Korea's ministry of propaganda was tasked with coming up with something to make Atlanta sound amazing and awesome, it would probably look something like this piece.

I'll believe that Atlanta is the next great city of the digital age when I see it. At this point Provo, Raleigh and Austin are more likely contenders - we are not attracting college-educated tech workers like these cities are. I don't know if it's because of taxes (I doubt tech companies get the same tax breaks that say the film industry is getting these days), our pathetic public education system (we lag behind national STEM average scores) or something else.

Provo and Austin are because of Google Fiber maybe?
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Old 12-02-2014, 12:12 PM
 
Location: Just outside of McDonough, Georgia
1,043 posts, read 799,629 times
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I don't know how we're supposed to be the next great city "of the digital age" if we can't even keep GT graduates in this state. Google Fiber - if we get it - may be a good first step, but the city and the state government have to find ways to make Atlanta more appealing to tech firms and startups.

- skbl17
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Old 12-02-2014, 12:20 PM
 
6,795 posts, read 6,588,241 times
Reputation: 5411
Quote:
Originally Posted by PacinoWig View Post
Well, if North Korea's ministry of propaganda was tasked with coming up with something to make Atlanta sound amazing and awesome, it would probably look something like this piece.

I'll believe that Atlanta is the next great city of the digital age when I see it. At this point Provo, Raleigh and Austin are more likely contenders - we are not attracting college-educated tech workers like these cities are. I don't know if it's because of taxes (I doubt tech companies get the same tax breaks that say the film industry is getting these days), our pathetic public education system (we lag behind national STEM average scores) or something else.
Booms(and busts) happen simply due to economics. For example, what makes Raleigh exciting? It just has a great economy. Once Atlanta has a decent economy again, you'll start seeing it in "top city" lists again. The problem is the economy is still ****...
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Old 12-02-2014, 12:36 PM
 
Location: Columbus,Georgia
2,663 posts, read 3,808,584 times
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What happens when the digital age ends?
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Old 12-02-2014, 01:02 PM
 
1,979 posts, read 1,699,179 times
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Quote:
Originally Posted by Columbuskidd92 View Post
What happens when the digital age ends?

The Walking Dead begins.
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