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What I really would like to know is how could a realtor representing me negotiate a better price?
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Depends on the Realtor and what they know about working with builders. The builder may not let you bring one in at this stage anyway.
Mainly, your biggest risk going it alone is that you don't know what you don't know. A 7% discount plus free septic might still leave you paying way too much, or it might be an ok deal. Against what data and information will you measure the deal so that you know if you're paying the right price and making a smart purchase? More important than the floorplan, does the development itself survive proper scrutiny?
The amount or percentage of discount is a worthless, completely useless number. I don't know how to state that more clearly. All that matters is what you pay and if that's a price that will be higher or lower than the resale value of the home the day you move in.
So you want to start with the current market value of the home, and move down in price from there. The list price, or builder's price sheet is of absolutely no value or significance in the equation whatsoever. If you don't understand that right from the start, you can't negotiate properly. On the other hand, many Realtors don't even know this, so hiring one won't necessarily help you unless you have a good one.
Here are some questions you should have already asked the builder, if you're doing a good job of representing yourself.
1) How many homes will the subdivision eventually have?
2) How many have been sold thus far? (and thus, how many homes remain to be built)
3) What is the projected build-out date?
4) About how many homes a month are selling at present, the past 3 months, this year? (use some mental math with #1, #2, #3 to see if it makes sense). How many are completed and empty and how long have they been sitting?
5) What is the average and median price of the homes being sold? Where is your candidate home in the price-point spectrum?
5a) What is the average and median square foot size of homes in the neighborhood. What is the largest and smallest allowed? (you don't want to be the biggest, most expensive in the subdivision)
6) What are the property tax rates? What components make up the tax rate?
7) What type of utilities are available and what are the average costs? Is there central propane or individual propane tanks? Can you opt out (if Central) and go electric only if you want, or do you have to hook into the CP?
8) What are the schools, how are they rated, where are the current boundaries, and what might projected growth patterns do to the future attendance boundaries? How might that affect home values?
9) What type of septic is allowed? Is it a conventional drain field system or an aerobic spray system? How does this affect the useable area of your yard and/or the ability to build a pool, have a guest house, expand, etc?
10) Is the home in a County jurisdiction only (septic makes me suspect so), or in a municipality? How does this affect the building code requirements. What are the leash laws and do you care? Is annexation a future likelihood? How will that affect property tax rates?
11) How many homes have resold in the neighborhood? How many of your floorplan have resold, and what price was obtained? Are there foreclosures and/or short sales happening in the neighborhood? How many?
12) What is the HOA structure and fees? What is included in the fees, what is not included?
And the list could go on.
If you've thought of all of this, and know the answers, you might not need a Realtor. If you haven't thought of even half these questions, or don't understand why they are important, you need to be better represented than you are at present, lest you make a really bad purchase decision.
Steve