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View Poll Results: Should Congress Ban the Military from Sponsoring Racing?
Yes. We need to start trimming the budget somewhere. 7 21.21%
No. This is their best "bang" for the buck. 24 72.73%
Take the money and spend it on other types of advertising. 2 6.06%
Voters: 33. You may not vote on this poll

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Old 02-18-2011, 11:14 AM
 
Location: Upstate
5,800 posts, read 6,578,082 times
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The House is going to vote today to possibly ban the Army and other services from sponsoring NASCAR and Drag Racing.

Quote:
McCollum's amendment, introduced Wednesday, would prevent the U.S. Army from spending $7 million on NASCAR and $5 million on drag racing in 2011 as well as millions more by the Air Force and Navy.
Quote:
But NASCAR backers say McCollum ignores the value of the dollar spent at NASCAR. According to Col. Derek W. Crotts, who manages the Army's NASCAR marketing and advertising program, nearly one-third -- 46,000 -- of the 150,000 leads Army recruiters get each year come from motorsports events.
I don't have a problem with the military cutting back on their recruiting budget. But will they spend the same amount of money somewhere else and not get the payback they get from the sports exposure?

http://www.foxnews.com/politics/2011...-gop-spending/
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Old 02-18-2011, 11:20 AM
PDD
 
Location: The Sand Hills of NC
8,774 posts, read 14,869,290 times
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!2 Million a year is nothing compared to the Millions they spent on Nukes, first building them and then dismantling them.
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Old 02-18-2011, 12:07 PM
 
Location: NY
9,072 posts, read 15,038,382 times
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I would think auto racing would be a good place for the military to spend on recruitment advertising. Lots of young males are into and watch auto racing, and would be the target audience for the advertising. I have no stats on it, but it makes sense to me.
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Old 02-20-2011, 07:01 AM
 
48,516 posts, read 83,932,349 times
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Well the house answered that question yesterday.The answer is no.
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Old 02-20-2011, 04:33 PM
 
Location: Lake Norman, NC
7,185 posts, read 11,229,995 times
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The good Congresswoman probably prefers they put ads on the local PBS network. Have to find your audience to get some bang for the buck. Nascar is a good fit.
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Old 02-20-2011, 06:11 PM
 
20,905 posts, read 39,184,055 times
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I voted NO on this one....because I've some skin in the game....

Back in Sep 99, I took a job with HQ Army, G6 (civilian employee). My first assignment was to answer a memo back to the Army leadership about how to improve the Army. I told them several things, such as:
- Stop the too-frequent rotating of personnel from base to base, in those days every 1-3 years. Not only is it very expensive, but after 18-20 years in the Army the families have done 6-12 "pack up and move" Permanent Change of duty Station (PCS) moves. At that point, many Army spouses put their foot down and say this is it, no more moves. We lost a lot of great people to the rigors of PCS rotations and the uprooting of families. Since then, Army has slowed down rotations and done a lot smarter job of it.

- I told them to get their name on a race car in NASCAR as that is where the young guys are watching, that the Army draws a lot of its recruits from the southeastern states and that those states are the big NASCAR demographic.

I don't know if my suggestions had anything to do with those changes, but I'd like to think that at least I planted a seed....
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Last edited by Mike from back east; 02-20-2011 at 07:47 PM..
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Old 02-23-2014, 12:40 PM
 
20,905 posts, read 39,184,055 times
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As best as I can tell, the Army got out of NASCAR at the end of the 2012 season, but apparently is still in NHRA Top Fuel dragster racing.

Budget constraints seem to be the reason for vacating the NASCAR circuit, even though the Congresswoman's bill failed to pass.
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Old 02-23-2014, 09:45 PM
 
48,516 posts, read 83,932,349 times
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No way;NASCAR gives them more than they get anywhere else. for their money.
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Old 02-24-2014, 04:31 AM
 
Location: Upstate
5,800 posts, read 6,578,082 times
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Quote:
Originally Posted by texdav View Post
No way;NASCAR gives them more than they get anywhere else. for their money.
I agree with you texdav about bang for the buck, but over the weekend the WH again is looking to make cuts on the backs of our military. They want to shrink the military to the smallest since the end of WW2. They want to cut back on the commissary, health care and pay raises for our troops.

The National Guard is funded seperately from the DoD, so maybe it won't be such an issue, but if the Pentagon needs to cut somewhere, I rather see them cut from advertising and keep the commissary's fully funded.
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Old 02-24-2014, 03:50 PM
 
Location: Tampa, FL
27,798 posts, read 26,213,375 times
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Quote:
Originally Posted by texdav View Post
Well the house answered that question yesterday.The answer is no.
Not a big follower of NASCAR, but went to Daytona 500 yesterday and wondered by the Army wasn't as significantly advertised (didn't see it anywhere) as it was in 2012 (Ryan Newman's car) when I last went to the race. Did see National Guard on one of the racers' car.

I think they should survey recruits to see how many saw the advertisement and did it seem to influence their decision to recruit. NASCARs fans seem to be of a lower socioeconomic level and typical of many of the Soldiers who enlist.

I'd think NASCAR gets enough visibility on TV broadcasts to make $12 mil a good investment compared to the cost of advertising in magazines or on TV commercials.
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