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The 70's Imperial was designed to compete with the Cadillacs and Lincolns of the day. That car segment was known for their huge trunks, fancy plastics, chrome, cushy ride, opulence, and loads of power to pass most anything on the hiway. The Chrysler never achieved this. The ride was firm by comparison and the power was not there as compared. The 70's Chrysler was also made from extremely thin metal and damage could be had by someone leaning on the car. They were flimsy at best. They were a good looking car but they missed the mark. Chrysler was in trouble financially and most folks knew it. The cars after 1970 until the bankruptcy in 79 were not well built and cheap. The company never regained its status as a well built car and is still plagued by cost cutting in offerings. Content, as compared to others, is just not there and what is there is cheaply executed. Considering what Daimler did to the company, I'm surprised it's lasted this long.
Trapper--good post. The early 70's fuselages (69-71) looked very cheap but starting in 72 it seemed Chrysler Corp started to upgrade the look of the big ones to the point where they looked pretty impressive, except for the interior upholstery which tended to look chintzy ((I remember sharing this with Tennesee Storm awhile ago)
it seemed tho that around 1976 and up to 78 and beyond the workmanship seemed to improve on the big Chryslers
link talks about why the Imp was not as successful as Linc or Cad
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I'd have a dream to live at the "golf course" looking place where the picture was taken 
