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22% of customers coming into a dealership each month don't even end up buying a car from anywhere.
We call them strokes - happens all the time. I just try to blaze through those customers so they're not eating up my time.
lol
Ok now what about trade ins if you are buying a new vehicle? I had one dealer offer me $200 for my car and another offer $500 when I was inquiring about a used car. When a dealership tried selling me a new car, the manager suggested he could give me $1500. How are they making money if they offer 1500 for a trade in if the car is worth significantly less?
I think he might work at some luxury car dealership in or around Naperville, IL (a suburb of Chicago). Which has Maserati, Lexus, BMW, Jaguar, Land Rover, etc. dealerships there, so it could any of those.
Ok now what about trade ins if you are buying a new vehicle? I had one dealer offer me $200 for my car and another offer $500 when I was inquiring about a used car. When a dealership tried selling me a new car, the manager suggested he could give me $1500. How are they making money if they offer 1500 for a trade in if the car is worth significantly less?
trade ins are kind of tough to explain
Every dealer has an ACV - actual car value. The value that they buy the car at. This could either be at a number they feel comfortable reselling the car at, a number they get from a whole saler or another dealership or what they feel they can sell the car at the auction
Sometimes, they will bump the ACV if they need to and are motivated to make a deal. They might be okay with potentially losing 500 bucks at the auction if they're making 2500 on the car
The last trick that dealers do is called over allowing. They're still buying your trade at 5K but they show you 6K - they're taking a 1,000 off the profit of the car you're buying and applying it to the trade.
Every dealer has an ACV - actual car value. The value that they buy the car at. This could either be at a number they feel comfortable reselling the car at, a number they get from a whole saler or another dealership or what they feel they can sell the car at the auction
Sometimes, they will bump the ACV if they need to and are motivated to make a deal. They might be okay with potentially losing 500 bucks at the auction if they're making 2500 on the car
The last trick that dealers do is called over allowing. They're still buying your trade at 5K but they show you 6K - they're taking a 1,000 off the profit of the car you're buying and applying it to the trade.
Ok so they actually have some leeway when it comes to the new car list price then? While they make you think your trade in is worth more than it really is? At the new car dealer, I was offered $1500 but probably wouldn't get anywhere close to $1000 on craigslist
Ok so they actually have some leeway when it comes to the new car list price then? While they make you think your trade in is worth more than it really is? At the new car dealer, I was offered $1500 but probably wouldn't get anywhere close to $1000 on craigslist
there's a few different possibilities
1)they have a wholesaler willing to offer more for that car
2)They do have some margin on the new/used car being purchased
3)They're willing to take an ugly deal on a trade in because they need to sell a car that day/that week/that month
Location: In a little house on the prairie - literally
10,202 posts, read 7,920,960 times
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How much do they pencil you over tissue?
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