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Is it over the years Ford, GM, and Chrysler were always known to have cash rebates on some or all vehicles. Always made a big deal about it how old Honda and especially Toyota never succumb to this. It’s like things have changed drastically given the current state of Toyotas and centers in order to move cars.
Saw yesterday just some of Toyota’s cash rebates:
Honda offers low APR financing, but hold their value better cause Toyota is always having to offer subsidized leases and huge cash rebates to keep sales moving.
I remember the days when people often said if you wanted the best reliable and quality automobile or truck you had to buy a Toyota. Boy how things have changed as people don’t seem to be having that mentality any longer and Toyota is continuing to have to increase cash incentives, something that they used to laugh about GM or Ford doing.
Rebates are just the way the industry adjusts prices. MSRP is set annually but they were usually based on optimal market results. Rebates can be changed whenever they want to adjust demand for various reasons. Over time many brands have a kind of expected rebate so you see many domestics have built in a fake price (the MSRP) and an expectation that the real price is much lower. It does cheapen the brand over time in my opinion.
Rebates are just one more tool in the great shell game of car sales. Sometimes they amount to a straightforward factory discount, other times they are as misleading and gamed as zero-percent financing.
Never let the razzle-dazzle distract you. The tendency is to give something shiny with one hand while taking back something in subparagraph C.
Why are rebates even needed when people continue to claim over and over Lexus and Toyota are the best most dependable most reliable cars you can buy?
Rebates and subsidize leases are only needed to help generate sales when without them they are not at sufficient levels.
Right, but "sufficient levels" are always 5% more than present projections.
There are always issues of excess inventory, sales lagging against competitor offerings, and generally stirring people up to buy another car. Just being highly-rated and sitting around waiting for MSRP sales is not exactly a winning strategy. It's something like grocery-store "shelf news" - moving crap around and endlessly repricing it - to gin up interest and intent to actually come buy... in this sales quarter.
Agree with Toyota because their products speak for themselves.
What I don’t get is Toyota brags about the Camry being a top seller, well it’s no wonder as the are literally given them away with subsidized leases and cash rebates.
But now Lexus....especially the 2019 LC 500 - $5,000 cash rebate some world class coupe when sales are so bad and $5,000 off.
Quote:
Originally Posted by eaton53
Toyota seccumbed to it long ago.
U.S. manufacturers sell trucks, so naturally they are going have bigger rebates.
Generous? More like excessive and the vehicles just aren’t selling without them....oh how times have changed with the Koreans really upping the competition, Lexus has lost its identity.
Those are generous rebates on the Lexus... You don't see those often at all.
Toyota rebates come and go.
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