Originally Posted by Jetjay
The question should not be what can be done to improve American Cars but "what can be done to prove the publics perception of American Cars?" American cars, specially from GM and Ford are very much on par with cars from around the world today.
That will be difficult to do. People have long memories when it comes to their money. My father still complains about a Buick he owned briefly back in the 70's. Once people get a bad impression of your, it's almost impossible to change their minds, especially as they get older.
To fix this, I think the auto makers need to do two basic things.
First, they need to make sure that they never produce any unreliable cars again. This is a long haul goal. They need to produce reliable cars for at least a decade, with no screw ups.
Next, they need to concentrate on what the youngest drivers want and need. I'm talking about customers so young that won't be able to afford a car for the next 4 or 5 years. They are less likely to have bad memories keeping them in check.
These two goals are tied together. They need to appeal to younger customers, and keep them by earning a good reputation on reliability over the next few decades.