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I run an ecommerce apparel and accessories business on the side (selling on Amazon and two of my own websites) and experienced a 20% increase in business this year over last. Granted there's a shift to online selling but not enough to account for that increase. Am curious if other smaller retailers are seeing the same.
I don't think there has been a 20% uptick in consumer purchases over the past year, if that's what you're asking. Sounds like your site is gaining traction. Whatever you're doing, do more of it.