Clever Ad For Business Change (failing, advertising, costs, claim)

[oregonwoodsmoke]

Clever, clever, clever.

Seriously, I admire creative thinking.

One of the big burger chains is advertising hamburger patties with bacon inside. Then completely separate in the ad, they say beef and pork patty. Then they show a pig with cow horns. Then more emphasis on the bacon in the patty.

Okey dokey. Pork costs half as much as beef, so now this chain can mix ground beef with ground pork and get a much cheaper patty. Then wave a couple of slices of bacon over a big tub of it so they can claim bacon inside the burger.

I will guarantee you that what the public hears is that the only pork in that burger is lots of bacon.

This is not criticism of the burger chain. There is nothing wrong with a patty made of a mixture of beef and pork, as long as the public knows they are getting a patty of beef and pork, which they do, because it says so right in the ad for the product.

I always figure it is not the advertiser's failing if the public doesn't really listen to what the ad says.