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It depends on the viability and market presence of the franchise.
Beware that there are a number of very, very crappy "franchises" that exist only to peddle their terrible brands to potential retailers who cannot or will not pay the big names but want to be a "franchise" of some kind. They have no support network, very narrow product recognition, etc.
There's a reason the franchise fees and associated costs with a Subway Subs flag is exponentially more than a "Firehouse Subs" brand. People will drive right on by without even thinking twice about the Firehouse Subs they just passed, but maybe if they're a little hungry, that Subway logo might be enough to lure them in.
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