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Old 02-14-2016, 08:55 PM
 
71 posts, read 51,776 times
Reputation: 47

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For example:

Circuit City was unable to weather the Great Recession of 2008 and went under.

HQ Hardware was unable to continue to compete with Home Depot and Lowes and closed it's last stores in 1999.

So, could I legally open an electronics store and call it Circuit City, or a hardware store and call it HQ, and benefit from the name recognition?

Or does the original owner retain it beyond the existence of the company?
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Old 02-14-2016, 09:43 PM
 
13,131 posts, read 20,995,508 times
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It's retained by whomever owns the trademark for as long as they continue re registering it. Circuit City's trademark is still in existence and I believe is currently owned by Ronny Shmoel. Even when the trademark was not being publicly used, Tiger Direct would sue anyone who used it when they owned the rights to the CC trademark. There is plans to restart Circuit City brand under a new format, so, using the name most certainly will result in a lawsuit.
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Old 02-14-2016, 10:49 PM
 
33,016 posts, read 27,458,643 times
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You can look up trademarks online. There's a simple text search if you don't need to look up "design marks".

The same (text) trademark can be used by different owners for different unrelated products, e.g. Domino's Pizza and Domino Sugar are sufficiently different that reasonable individuals do not confuse the two.

If you do an online trademark search, you'll see that there are many more DEAD abandoned trademarks than LIVE trademarks.

Trademark Electronic Search System (TESS)
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Old 02-15-2016, 07:31 AM
 
28,895 posts, read 54,157,635 times
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There are live marks and dead ones.
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Old 02-15-2016, 10:41 AM
 
Location: North Idaho
32,648 posts, read 48,040,180 times
Reputation: 78427
What happens if you want to use it is you offer to buy it. Either you agree on a price or they don't want to sell.

The same goes for their domain name. You can offer to buy it from them.
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