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Old Yesterday, 09:46 AM
 
Location: New York City
6,031 posts, read 4,579,013 times
Reputation: 3846

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Has anyone notice what McDonald's is doing to all their franchises? They are taking the wording off the golden arches, so that there are no white letters spelling "McDonald's". The only letter is the arch itself.

I guess the brand is so ubiquitous that there is no confusion on what the restaurant is, but I'm just wondering what the logic behind the new initiative is. Are they trying to be 'trendy' like Manhattan nightclubs with no sign or address out front? Is it just change for change's sake to keep things different?
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Old Yesterday, 10:03 AM
 
2,041 posts, read 725,620 times
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Quote:
Originally Posted by BlakeJones View Post
Has anyone notice what McDonald's is doing to all their franchises? They are taking the wording off the golden arches, so that there are no white letters spelling "McDonald's". The only letter is the arch itself.

I guess the brand is so ubiquitous that there is no confusion on what the restaurant is, but I'm just wondering what the logic behind the new initiative is. Are they trying to be 'trendy' like Manhattan nightclubs with no sign or address out front? Is it just change for change's sake to keep things different?
They've actually been doing that for quite a while.

I mean, you really don't see Nike under their swoop either or Apple under their logo either.

Of course, this is the result of billions of dollars in brand investments so that we absolutely know that the logo stands for.
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Old Yesterday, 11:11 AM
 
3,661 posts, read 2,184,583 times
Reputation: 13429
Quote:
Originally Posted by BlakeJones View Post
Has anyone notice what McDonald's is doing to all their franchises? They are taking the wording off the golden arches, so that there are no white letters spelling "McDonald's". The only letter is the arch itself.

I guess the brand is so ubiquitous that there is no confusion on what the restaurant is, but I'm just wondering what the logic behind the new initiative is. Are they trying to be 'trendy' like Manhattan nightclubs with no sign or address out front? Is it just change for change's sake to keep things different?
When I read your comment I flashed back to the last McDonald's I'd visited, which was in Sedona. Their arches are a turquoise color.

A UK tabloid claims that the double arch logo was designed to represent a pair of breasts.

https://www.thesun.co.uk/living/2788...never-noticed/

Maybe with the elimination of the wording, McDonald's is just trying to promote Motherhood and their baked Apple Pie.
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Old Yesterday, 12:32 PM
 
Location: New York City
6,031 posts, read 4,579,013 times
Reputation: 3846
Quote:
Originally Posted by fluffythewondercat View Post
When I read your comment I flashed back to the last McDonald's I'd visited, which was in Sedona. Their arches are a turquoise color.

A UK tabloid claims that the double arch logo was designed to represent a pair of breasts.

https://www.thesun.co.uk/living/2788...never-noticed/

Maybe with the elimination of the wording, McDonald's is just trying to promote Motherhood and their baked Apple Pie.
The breasts thing was a comment from one analyst, and I don't think many people beyond him associate the arches with that, even subconsciously. I think the vast vast majority of people associate the yellow arches with french fries and obviously "M" for McDonald's.

That blue arch in Sedona is unique in the world, and actually a big destination for fast food tourists. They did it because the locals didn't want anything to stand out and distract from the scenery.
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Old Yesterday, 12:38 PM
 
Location: Somewhere in northern Alabama
15,711 posts, read 47,545,338 times
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"M" was a famous Fritz Lang film starring Peter Lorre as a Murderer who had an "M" chalked on his overcoat.
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Old Yesterday, 01:38 PM
 
Location: East of Seattle since 1992, originally from SF Bay Area
26,118 posts, read 45,270,764 times
Reputation: 23940
Many companies are now working to de-emphasize the text in their logos, or remove them. Our local KFC has a sign with only the old cartoon version of Colonel Sanders on it. Unless you are familiar with that image you wouldn't know that chicken is available there.You can attribute this to the age of the smartphone and Apps. The designers are well aware of the impact of graphic symbols and their appeal to the young who patronize fast food now, and will be growing up and buying more expensive items in the future. For those with locations in other countries, there is no need to have their name in more than one language. Companies like Apple, Nike, and McDs all think people are familiar enough with their logo that everyone will know it's them without the name.
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Old Yesterday, 02:24 PM
 
Location: All Over
3,158 posts, read 3,436,400 times
Reputation: 2364
Quote:
Originally Posted by BlakeJones View Post
The breasts thing was a comment from one analyst, and I don't think many people beyond him associate the arches with that, even subconsciously. I think the vast vast majority of people associate the yellow arches with french fries and obviously "M" for McDonald's.

That blue arch in Sedona is unique in the world, and actually a big destination for fast food tourists. They did it because the locals didn't want anything to stand out and distract from the scenery.
The Netflix movie founder is actually a great flick. Not sure how accurate it is but the guys seemed like some pretty straight edge family friendly type of guys so if the movie is accurate I highly doubt it was a pair of breasts.
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Old Yesterday, 11:36 PM
 
7,708 posts, read 8,354,082 times
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As McDonald's expanded internationally, they realize the name can be problematical so they started using only the golden arches as their brand recognition. It's been highly successful overseas so they are now bringing that trend to their North American locations.
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Old Today, 08:45 AM
 
Location: North Carolina
267 posts, read 82,333 times
Reputation: 327
Companies like McDonald's can obviously afford to do this given their tremendous worldwide presence. It's not a matter of being trendy, they just want people to learn to recognize the logo no matter where they are. Humans are attracted to things that are familiar to them.
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Old Today, 07:02 PM
 
1,372 posts, read 477,590 times
Reputation: 1094
Quote:
Originally Posted by doodlemagic View Post
The Netflix movie founder is actually a great flick. Not sure how accurate it is but the guys seemed like some pretty straight edge family friendly type of guys so if the movie is accurate I highly doubt it was a pair of breasts.
The movie Founder with Micheal kinton? If they play out that movie in real life events, then he pretty much screwed the original owners out of Billions of dollars over a handshake deal to keep it from being in a contract. Far as i am concern kroc is that.. kroc of useless turd that didnt die soon enough.
http://www.dailymail.co.uk/news/arti...llionaire.html
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