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Old 12-18-2017, 08:46 AM
 
Location: New York City
6,816 posts, read 5,145,312 times
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Has anyone notice what McDonald's is doing to all their franchises? They are taking the wording off the golden arches, so that there are no white letters spelling "McDonald's". The only letter is the arch itself.

I guess the brand is so ubiquitous that there is no confusion on what the restaurant is, but I'm just wondering what the logic behind the new initiative is. Are they trying to be 'trendy' like Manhattan nightclubs with no sign or address out front? Is it just change for change's sake to keep things different?
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Old 12-18-2017, 09:03 AM
 
3,076 posts, read 1,211,547 times
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Quote:
Originally Posted by BlakeJones View Post
Has anyone notice what McDonald's is doing to all their franchises? They are taking the wording off the golden arches, so that there are no white letters spelling "McDonald's". The only letter is the arch itself.

I guess the brand is so ubiquitous that there is no confusion on what the restaurant is, but I'm just wondering what the logic behind the new initiative is. Are they trying to be 'trendy' like Manhattan nightclubs with no sign or address out front? Is it just change for change's sake to keep things different?
They've actually been doing that for quite a while.

I mean, you really don't see Nike under their swoop either or Apple under their logo either.

Of course, this is the result of billions of dollars in brand investments so that we absolutely know that the logo stands for.
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Old 12-18-2017, 10:11 AM
 
4,568 posts, read 2,807,206 times
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Quote:
Originally Posted by BlakeJones View Post
Has anyone notice what McDonald's is doing to all their franchises? They are taking the wording off the golden arches, so that there are no white letters spelling "McDonald's". The only letter is the arch itself.

I guess the brand is so ubiquitous that there is no confusion on what the restaurant is, but I'm just wondering what the logic behind the new initiative is. Are they trying to be 'trendy' like Manhattan nightclubs with no sign or address out front? Is it just change for change's sake to keep things different?
When I read your comment I flashed back to the last McDonald's I'd visited, which was in Sedona. Their arches are a turquoise color.

A UK tabloid claims that the double arch logo was designed to represent a pair of breasts.

https://www.thesun.co.uk/living/2788...never-noticed/

Maybe with the elimination of the wording, McDonald's is just trying to promote Motherhood and their baked Apple Pie.
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Old 12-18-2017, 11:32 AM
 
Location: New York City
6,816 posts, read 5,145,312 times
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Quote:
Originally Posted by fluffythewondercat View Post
When I read your comment I flashed back to the last McDonald's I'd visited, which was in Sedona. Their arches are a turquoise color.

A UK tabloid claims that the double arch logo was designed to represent a pair of breasts.

https://www.thesun.co.uk/living/2788...never-noticed/

Maybe with the elimination of the wording, McDonald's is just trying to promote Motherhood and their baked Apple Pie.
The breasts thing was a comment from one analyst, and I don't think many people beyond him associate the arches with that, even subconsciously. I think the vast vast majority of people associate the yellow arches with french fries and obviously "M" for McDonald's.

That blue arch in Sedona is unique in the world, and actually a big destination for fast food tourists. They did it because the locals didn't want anything to stand out and distract from the scenery.
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Old 12-18-2017, 11:38 AM
 
Location: Somewhere in northern Alabama
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"M" was a famous Fritz Lang film starring Peter Lorre as a Murderer who had an "M" chalked on his overcoat.
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Old 12-18-2017, 12:38 PM
 
Location: East of Seattle since 1992, originally from SF Bay Area
27,362 posts, read 48,225,641 times
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Many companies are now working to de-emphasize the text in their logos, or remove them. Our local KFC has a sign with only the old cartoon version of Colonel Sanders on it. Unless you are familiar with that image you wouldn't know that chicken is available there.You can attribute this to the age of the smartphone and Apps. The designers are well aware of the impact of graphic symbols and their appeal to the young who patronize fast food now, and will be growing up and buying more expensive items in the future. For those with locations in other countries, there is no need to have their name in more than one language. Companies like Apple, Nike, and McDs all think people are familiar enough with their logo that everyone will know it's them without the name.
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Old 12-18-2017, 01:24 PM
 
Location: All Over
3,828 posts, read 3,906,708 times
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Quote:
Originally Posted by BlakeJones View Post
The breasts thing was a comment from one analyst, and I don't think many people beyond him associate the arches with that, even subconsciously. I think the vast vast majority of people associate the yellow arches with french fries and obviously "M" for McDonald's.

That blue arch in Sedona is unique in the world, and actually a big destination for fast food tourists. They did it because the locals didn't want anything to stand out and distract from the scenery.
The Netflix movie founder is actually a great flick. Not sure how accurate it is but the guys seemed like some pretty straight edge family friendly type of guys so if the movie is accurate I highly doubt it was a pair of breasts.
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Old 12-18-2017, 10:36 PM
 
8,456 posts, read 9,438,645 times
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As McDonald's expanded internationally, they realize the name can be problematical so they started using only the golden arches as their brand recognition. It's been highly successful overseas so they are now bringing that trend to their North American locations.
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Old 12-19-2017, 07:45 AM
 
Location: North Carolina - Ex-NYer
856 posts, read 361,116 times
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Companies like McDonald's can obviously afford to do this given their tremendous worldwide presence. It's not a matter of being trendy, they just want people to learn to recognize the logo no matter where they are. Humans are attracted to things that are familiar to them.
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Old 12-19-2017, 06:02 PM
 
1,963 posts, read 779,933 times
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Quote:
Originally Posted by doodlemagic View Post
The Netflix movie founder is actually a great flick. Not sure how accurate it is but the guys seemed like some pretty straight edge family friendly type of guys so if the movie is accurate I highly doubt it was a pair of breasts.
The movie Founder with Micheal kinton? If they play out that movie in real life events, then he pretty much screwed the original owners out of Billions of dollars over a handshake deal to keep it from being in a contract. Far as i am concern kroc is that.. kroc of useless turd that didnt die soon enough.
http://www.dailymail.co.uk/news/arti...llionaire.html
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