U.S. CitiesCity-Data Forum Index
Go Back   City-Data Forum > General Forums > Economics > Business
 [Register]
Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
View detailed profile (Advanced) or search
site with Google Custom Search

Search Forums  (Advanced)
 
Old 03-25-2008, 06:45 PM
 
6 posts, read 14,931 times
Reputation: 12

Advertisements

I have interviews with two different small companies to be a sales rep. One company believes in selling over 20 products and services to their clients and it is very hard for them to tell you exactly what they do. The other company focuses on 2-3 things that they do very well and that's all they do. Both companies are in the same general industry.

In picking a company that is going to succeed in the future is it better to sell everything to anybody or to sell to a select group of clients?
Reply With Quote Quick reply to this message

 
Old 03-26-2008, 08:42 AM
 
Location: Great Rep. of Texas
76 posts, read 240,838 times
Reputation: 21
A broad market is important, but over-generalizing your product line to target as many people as possible will effect your quality of product and service.

If the specialized company seems strong, go with them. They'll be able to focus on their particular field, and adjust more easily to market changes.
Reply With Quote Quick reply to this message
 
Old 03-26-2008, 11:14 AM
 
Location: Vero Beach, Fl
2,949 posts, read 12,157,156 times
Reputation: 2074
As a small business owner, if a company can not tell you exactly what they do - I would be worried. We learned first hand, yes it would be great to be all things to all industries and people, but the reality is that something will suffer.

I am guessing you will have your work cut out for you with the company with a boarder product/service offering than the one that has a defined offering.

Which company ahs been more profitable? And which one do you believe will benefit from your services and vis a versa? Good luck to you.
Reply With Quote Quick reply to this message
 
Old 03-26-2008, 04:55 PM
 
6 posts, read 14,931 times
Reputation: 12
One company sells office supplies, printing and custom printed coffee mugs and stuff like that, the other focuses on only selling direct mail and printing. The first company did admit that it is hard to try and tell people what they sell in less than 5 minutes.
Reply With Quote Quick reply to this message
 
Old 03-26-2008, 05:27 PM
 
2,775 posts, read 2,819,258 times
Reputation: 2979
The first company although selling a broader mix of things can still give a 30 sec elevator pitch by generalizing about how they sell office supplies and items which can be personalized with company names and logos.

I would not want to base my decision on just what these companies sell, but instead on criteria such as: health and age of company, the company leadership, sales force size, how well I knew the market, base pay and incentive pay, reputation, job responsibilities and territory, and lastly my gut feeling after meeting other staff and company management.
Reply With Quote Quick reply to this message
Please register to post and access all features of our very popular forum. It is free and quick. Over $68,000 in prizes has already been given out to active posters on our forum. Additional giveaways are planned.

Detailed information about all U.S. cities, counties, and zip codes on our site: City-data.com.


Reply
Please update this thread with any new information or opinions. This open thread is still read by thousands of people, so we encourage all additional points of view.

Quick Reply
Message:

Over $104,000 in prizes was already given out to active posters on our forum and additional giveaways are planned!

Go Back   City-Data Forum > General Forums > Economics > Business
Follow City-Data.com founder on our Forum or

All times are GMT -6. The time now is 01:27 PM.

2005-2019, Advameg, Inc. · Please obey Forum Rules · Terms of Use and Privacy Policy · Bug Bounty

City-Data.com - Archive 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35 - Top