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Old 07-15-2018, 07:37 AM
 
328 posts, read 118,482 times
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Sears is an American institution.

What steps can Sears take to increase millenial customerhood?
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Old 07-15-2018, 08:09 AM
 
Location: USA
128 posts, read 65,652 times
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Quote:
Originally Posted by Branal View Post
Sears is an American institution.

What steps can Sears take to increase millenial customerhood?
What the heck is "customerhood?" lol


Sears is dead. They sold their only assets (property) years ago to their CEO for less than 35% of market value just to stay in business this long. They're no more an 'institution' than WalMart. Speaking of which, watch the dominoes fall when the Chinese tariffs hit their 'value' section (along with their American assembled in China businesses) and the reaction (with popcorn) of both their stupidly rich shareholders, and their ridiculously poor (and ignorant) customer base.
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Old 07-15-2018, 08:34 AM
 
Location: The Triad (NC)
26,837 posts, read 57,851,863 times
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Quote:
Originally Posted by Branal View Post
Sears (used to be) an American institution.
What steps can Sears take to increase millenial customerhood?
Nothing significantly different than they need to do to RECOVER
the pools of customers they have lost over the years.
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Old 07-15-2018, 11:28 AM
 
285 posts, read 175,440 times
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Quote:
Originally Posted by Branal View Post
Sears is an American institution.

What steps can Sears take to increase millenial customerhood?
Stock skinny jeans and bow ties?
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Old 07-15-2018, 11:59 AM
 
1,063 posts, read 322,840 times
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That ship sailed a LONG time ago sir
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Old 07-15-2018, 08:47 PM
 
Location: East of Seattle since 1992, originally from SF Bay Area
28,386 posts, read 50,582,032 times
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Too late now, they are closing all over. None left near us.
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Old 07-15-2018, 08:50 PM
 
Location: All over
33 posts, read 9,137 times
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Sears isn't dead. We just bought a washer/ dryer from there. Heck, we also bought a lawnmower there too. It's still a great place!
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Old 07-15-2018, 11:29 PM
 
Location: Silicon Valley
2,747 posts, read 1,209,866 times
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Quote:
Originally Posted by Branal View Post
Sears is an American institution.

What steps can Sears take to increase millenial customerhood?
Lots of people have been asking that for many years. They were the precursor of Amazon in some ways. They figured out how to collectively get the demand of nation and distribute in a new manner. But they just started collecting stuff.

I'd argue the only thing Sears can do at this point is to dismantle all of it's proprietary stuff and let it compete on its own. Unfortunately, Sears seems to be doing this as a cash grab to keep together pipe dream. In what it offers in its stores, it needs to re-examine what still needs to be retailed vs distributed online. As for their remaining space, they could try the Macy's kiosk route (which I hate), they could go smaller, or they could work a service angle to get people into their stores and use up the remaining space.

I had a good friend a decade ago that worked their at Corporate. They'd just gotten a huge infusion of cash from some spin-off of the Kmart properties I believe and the top reported down that they were to become a $10B online business in 5 years....and then told them to come up with a plan to do it. The approach was so asinine that she and several colleagues just left. That culture has to be terrible by now. Nothing left but people riding the corpse.
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Old 07-15-2018, 11:44 PM
 
6,713 posts, read 2,608,873 times
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Quote:
Originally Posted by SE1SG View Post
What the heck is "customerhood?" lol


Sears is dead. They sold their only assets (property) years ago to their CEO for less than 35% of market value just to stay in business this long. They're no more an 'institution' than WalMart. Speaking of which, watch the dominoes fall when the Chinese tariffs hit their 'value' section (along with their American assembled in China businesses) and the reaction (with popcorn) of both their stupidly rich shareholders, and their ridiculously poor (and ignorant) customer base.
I would argue that Sears is much more of an American Institution than Walmart.

As I understand it, they were the first to reach out to really rural areas, with the Sears and Roebuck catalog, in the very late 1800's, so that people in the boondocks could easily get clothing, tools, linens, etc., in areas where there was no retail available and it was delivered by the postal service. Very, very innovative business model. And as a consequence, their catalogs were also used as standard toilet paper in outhouses after purchases, if any, were made.

So yeah. Maybe more of an institution.

Last edited by ClaraC; 07-16-2018 at 12:17 AM..
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Old 07-16-2018, 12:19 AM
 
Location: California
29,580 posts, read 31,907,081 times
Reputation: 24725
I think it will stick around but in a limited way with fewer stores and more focused product choices. Montgomery Wards is gone, it also used to be an institution. JCPenny nearly bit the dust and will also be limited for as long as it lasts.

I don't know how long it will take but in the future people will be discussing what happened to Walmart....lol.
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