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So, what’s the problem you’re asking? They have probably the best back-end infrastructure for mobile communication on the planet, awesome phones that can go head-to-head with high-end smartphones, consumer marketing, a huge consumer fanbase, and practically every businessman (or woman) has one on their hip. One word is where RIM fails so miserably it isn’t even imaginable: software.
I sooo agree w/ this essay. I LOVE LOVE LOVE my BB. But all RIM is doing lately is just stuffing the insides into a new casing.
The article is insightful, however I wouldn't call it an awesome essay. It's rather horribly written but on the other hand the writer does offer some interesting ideas. I'm doing a research project on RIM and some of the information in this article will help.
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