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I am hoping you can help me with some market research. I am handling the marketing for a startup company here in Charlotte. It will include etiquette classes for girls age 4-18. I would love to hear feedback: initial thoughts, ideas, suggestions.
I am hoping you can help me with some market research. I am handling the marketing for a startup company here in Charlotte. It will include etiquette classes for girls age 4-18. I would love to hear feedback: initial thoughts, ideas, suggestions.
Thanks!
We do have a Cotillion group here in Charlotte already
I see why you might think 25 years too late, but that is the whole point. People nowadays take etiquette for granted and the generations coming up are lacking general etiquette skills. This would be a class for 21st century and focus on current situations girls will be a part of.
I don't know much about the cotillion concept but it does sound a bit intimidating for every day people. I like the idea of accessible and fun classes for girls (and boys). One of my 8 year old daughter's favorite books is the American Girl Guide to Manners. American Girl is a great company and a great tie in, if possible.
I definitely would not limit it to girls. I think there is a need for it on both sides. I would think you could do some tie-ins with these girly/makeover places, perhaps, but it would have to be fun to get the kids interested in it. American Girl is more of a logical tie-in; I know a bit about the company's philosophy through the "Save Girlhood" campaign. I would think there would also be a niche with tea parties/dress up events for little girls; perhaps birthday parties.
I know that my son's school has done a program with a woman here named Savannah Shaw. I have seen her name on flyers at the YMCA too.
By the way, that link for Cotillion talks about 2002 and 2003 classes. I wonder if it is still active here in Charlotte?
There is a Charlotte Chapter of the National League of Junior Cottillion. They cater to both boys and girls, public schools and private schools. Big in the south side of Charlotte. They meet once a month from Sept to Jan with a big formal ball in Feb. at Providence Country Club. Susan Armistead runs it cltjrcot@aol.com with Anita Green agreen7@carolina.rr.com.
Go for it. They need some competition. Burger King and Wendy's went into business after McDonald's. Target after WalMart. Pepsi after Coke. There's enough business out there. Study up on them, see where you could improve and give them a run for their money. The Charlotte area is large enough to sustain another business like yours.
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