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Old 01-08-2016, 07:07 PM
 
5,875 posts, read 7,716,388 times
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Quote:
Originally Posted by southbound_295 View Post
Thanks. Maybe they deal with the same agency. I wonder if they think that boomers are going senile as a group.
I thought it was targeted towards families since it was a woman with kids that was doing the shopping. The rest of the people in the commercial were all store employees I think.
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Old 01-08-2016, 08:27 PM
 
Location: South Carolina
19,971 posts, read 18,841,469 times
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Quote:
Originally Posted by tylerSC View Post
PRICES ARE DOWN AT BI-LO: Bi-Lo is now lowering prices in an attempt to rebrand themselves as a low price leader. Probably in response to competition from Aldi and Walmart Neighborhood Market in the low price segment. Bi-Lo has recently closed many underperforming stores and is struggling to maintain a foothold in the Charlotte market.

This low price strategy previously worked very well for Food Lion back in the 1980's, and was very successful as their core identity, known as LFPINC.

Whether Bi-Lo's modern day attempt will work remains to be seen. But I do like their campy new TV ad featuring store associates dancing around to the tune of Dolly Parton's "9 To 5."
I wonder if Southeastern Grocers' New Regular Pricing Program failed quickly. Implementing another pricing program is not enough to bring customers back. Bi-Lo's prices remain higher than Ingle's, Publix, and Walmart.
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Old 01-08-2016, 08:32 PM
 
Location: South Carolina
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Quote:
Originally Posted by topchief1 View Post
Bi-lo is very shopper friendly regarding their customer policies, probably my 2nd favorite locate store behind Harris Teeter. I was really bummed when so many of them were sold to Publix.
Bi-Lo's business in North Carolina has been deteriorating steadily over several years. Stores have closed or have been divested to other participants and markets were abandoned.
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Old 01-08-2016, 08:44 PM
 
Location: South Carolina
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Quote:
Originally Posted by GoPhils View Post
They still have about 15 stores or so. They have the same exact commercial for Winn Dixie so don't think it really had anything to do with Food Lion.
Bi-Lo currently has 28 stores with 20 pharmacies in North Carolina.
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Old 01-09-2016, 06:30 AM
 
Location: The place where the road & the sky collide
21,900 posts, read 27,179,065 times
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Quote:
Originally Posted by tylerSC View Post
Bi-Lo and Winn Dixie are now the same company. So makes sense they now use the same advertising and marketing strategy.
I meant Bi-Lo & Food Lion having the same agency because both are airing similar ads.
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Old 01-09-2016, 06:38 AM
 
Location: The place where the road & the sky collide
21,900 posts, read 27,179,065 times
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Quote:
Originally Posted by GoPhils View Post
I thought it was targeted towards families since it was a woman with kids that was doing the shopping. The rest of the people in the commercial were all store employees I think.
Food Lion has the couple who starts out as hippies w/VW Micro-bus transitioning to grown kids with a stop showing 70s hair. Then along comes the Bi-Lo commercial full of 70s hair. 70s hair was not attractive. It has to be geared to make boomers nostalgic.
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Old 01-09-2016, 07:43 AM
 
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Quote:
Originally Posted by Carolina Knight View Post
Bi-Lo currently has 28 stores with 20 pharmacies in North Carolina.
I was just referring to the Charlotte area.
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Old 01-09-2016, 02:31 PM
 
Location: South Carolina
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Quote:
Originally Posted by GoPhils View Post
I was just referring to the Charlotte area.
Bi-lo has 16 stores with 15 pharmacies in six North Carolina counties in the Charlotte-Concord-Gastonia, North Carolina-South Carolina Metropolitan Statistical Area:
  • Cabarrus County (1 store with 1 pharmacy)
  • Gaston County (5 stores with 4 pharmacies)
  • Iredell County (1 store with 1 pharmacy)
  • Lincoln County (1 store with 1 pharmacy)
  • Mecklenburg County (7 stores with 7 pharmacies)
  • Union County (1 store with 1 pharmacy)
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Old 01-12-2016, 03:40 AM
 
Location: Mauldin/Greenville
3,449 posts, read 4,324,436 times
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Quote:
Originally Posted by Carolina Knight View Post
Bi-lo has 16 stores with 15 pharmacies in six North Carolina counties in the Charlotte-Concord-Gastonia, North Carolina-South Carolina Metropolitan Statistical Area:
  • Cabarrus County (1 store with 1 pharmacy)
  • Gaston County (5 stores with 4 pharmacies)
  • Iredell County (1 store with 1 pharmacy)
  • Lincoln County (1 store with 1 pharmacy)
  • Mecklenburg County (7 stores with 7 pharmacies)
  • Union County (1 store with 1 pharmacy)
The Charlotte metro area includes Rock Hill, SC. Has Bi-Lo completely pulled out of York County? I know several of those stores were sold to Publix.
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Old 01-12-2016, 07:26 PM
 
Location: South Carolina
19,971 posts, read 18,841,469 times
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South Carolina counties in the Charlotte-Concord-Gastonia, North Carolina-South Carolina Metropolitan Statistical Area are Chester, Lancaster, and York. Chesterfield County could be included.
  • Chester County: 1 store (1 pharmacy)
  • Chesterfield County: 1 store
  • Lancaster County: 2 stores
  • York County: 5 stores (3 pharmacies)
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