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Old 12-17-2008, 10:33 AM
 
Location: State of Being
35,885 posts, read 67,046,730 times
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The restaurants sponsor the gift certificates so no, they will not be unhappy - they use them as a way to promote getting new business. The thought is you will come back again once you try them out.

Note the fine print - typically, you can buy several certificates for any particular restaurant, but you can only use a certificate at the same restaurant ONE TIME a month.

It is a way of advertising w/o spending the big bucks to do expensive airwave and magazine ads . . . and restaurant owners know this is very specifically targeted to the exact demographic they want coming into their establishment. So it is a win-win situation when you purchase a certificate - new business for the restaurant owner and an incentive for the consumer to eat out at reduced prices!
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Old 12-17-2008, 10:38 AM
 
87 posts, read 308,446 times
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Originally Posted by anifani821 View Post
The restaurants sponsor the gift certificates so no, they will not be unhappy - they use them as a way to promote getting new business. The thought is you will come back again once you try them out.

Note the fine print - typically, you can buy several certificates for any particular restaurant, but you can only use a certificate at the same restaurant ONE TIME a month.

It is a way of advertising w/o spending the big bucks to do expensive airwave and magazine ads . . . and restaurant owners know this is very specifically targeted to the exact demographic they want coming into their establishment. So it is a win-win situation when you purchase a certificate - new business for the restaurant owner and an incentive for the consumer to eat out at reduced prices!
Thanks for your explanation, anifani! I have never heard of this website before so was just wondering. It sounds like a very good web site with lots of good restaurant deals. Thanks those who introduced us the web site and the coupon codes.
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