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Old 03-12-2009, 08:22 AM
 
1,156 posts, read 3,300,365 times
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It just doesn't sound right. New tenant to rename Sears Tower.

Sears Tower to be renamed for new tenant - Chicago Real Estate Daily
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Old 03-12-2009, 08:29 AM
 
Location: Chicago, Illinois
3,047 posts, read 8,137,665 times
Reputation: 1373
Over my dead body.
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Old 03-12-2009, 08:33 AM
 
Location: #
9,605 posts, read 14,657,649 times
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What you talkin about, Willis?
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Old 03-12-2009, 08:47 AM
 
Location: West Michigan
12,084 posts, read 34,152,361 times
Reputation: 16839
They can name it what they want, everybody will still call it the "Sears Tower" and the new name will just be corporate fluff-N-stuff to stroke their egos.
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Old 03-12-2009, 08:48 AM
 
2,256 posts, read 5,842,647 times
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It was only a matter of time. And honestly, if you were a new tennant, why would you NOT rename the building?

Sears ditched Chicago for the burbs a long time ago. After that move, the name was a slap in the face to the city, and it was an embarrassment that their name was still advertised on the building after all those years.

It will be weird at first. But we've gone through this before and survived. Just look at Standard Oil Building-> Amoco -> Aon.

As long as they keep it black, we're cool.
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Old 03-12-2009, 08:55 AM
 
Location: East LakeView
41 posts, read 74,070 times
Reputation: 18
I worked for Sears for a short time, and asked why it was still called the Sears tower if the store left nearly twenty years ago. I thought the store may have had an office in the building, but no, Sears employees stated the name just "stuck". The naming rights expired a while ago, and no one never thought about changing it.

I think the building should have a non-corporate name that identifies with Chicago. Something like the Chicago Trade Tower, the GLC:Great Lakes Center. This company may move or go out of business and then the name may need to change again.
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Old 03-12-2009, 08:59 AM
 
2,256 posts, read 5,842,647 times
Reputation: 1638
Quote:
Originally Posted by Superion2K9 View Post
This company may move or go out of business and then the name may need to change again.
It happens all the time. Like I said earlier, look at the Standard Oil Building. Then it became the Amoco Building. Now its Aon. Do you still call it the Amoco Building? Didnt think so.

Its not that big of a deal. And its a good thing that this company is investing in Chicago and consolidating all of their offices here from the burbs.
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Old 03-12-2009, 09:07 AM
 
Location: Evanston
725 posts, read 1,649,923 times
Reputation: 195
Quote:
Originally Posted by crbcrbrgv View Post
What you talkin about, Willis?

Doh, you beat me to it!
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Old 03-12-2009, 09:25 AM
 
11,172 posts, read 22,366,973 times
Reputation: 10919
Willis Tower? Are you kidding, that's awful.

It'll always just be the Sears Tower...at least for many years to come. Maybe if they changed it to something cool or normal...but not Willis.
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Old 03-12-2009, 09:27 AM
 
Location: Chicago
4,671 posts, read 8,924,629 times
Reputation: 3115
Quote:
Originally Posted by via chicago View Post
It happens all the time. Like I said earlier, look at the Standard Oil Building. Then it became the Amoco Building. Now its Aon. Do you still call it the Amoco Building? Didnt think so.

Its not that big of a deal. And its a good thing that this company is investing in Chicago and consolidating all of their offices here from the burbs.
Yeah, but Willis?
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