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This list hasn't changed much since last year. The only thing is new is Miami moved up to 16 from 17 and Denver moved down from 16 to 17. Here is the top 20 for 2010-2011.
I never understand the "media market" thing...my point being, technically isn't Dallas larger than Philadelphia, and Houston & Atlanta larger than SF and Boston (in terms of MSA population)...how are these markets measured?
I never understand the "media market" thing...my point being, technically isn't Dallas larger than Philadelphia, and Houston & Atlanta larger than SF and Boston (in terms of MSA population)...how are these markets measured?
Media markets are different than MSAs.. When you watch your local news and they go over the weather on a local map, that is your media market.
Curious, do the newscasters and people who work for the media outlets in these cities get paid more for being in a larger media market?
Probably, from what I understand the NY's and LA's of the world are the promised land in that business. You'll see anchors move to larger markets and take a demotion, and some move to smaller markets to take a promotion.
Curious, do the newscasters and people who work for the media outlets in these cities get paid more for being in a larger media market?
It depends on a number of factors, including the COL. For example, I have heard that the pay in the Dallas market is considered "low" by news professionals because it's Market #5. It's often justified and offset by the lower cost of living there, but a reporter in higher-cost San Francisco(#6) is more than likely to be paid about as much or more than a reporter in Dallas. Larger markets also = higher advertising revenues.
However, there are many exceptions to the rule. I know of a few newsanchors in Jackson, Mississippi (market #90) who make six figures a year. They have been in the market a number of years, even decades and have the popularity and ratings to justify their salary.
Reporters in those areas OTOH tend to make anywhere from the high 20s to mid 30s depending on experience. And that's a step up from Hattiesburg or Laredo or Bowling Green, where the pay is even lower.
I used to intern at a TV station in Mississippi over a decade ago, and one of the main things the reporters would kvetch about was the low pay, and many were constantly researching larger markets to move on to. Only the anchors and sales people are the ones that make good money in those smaller stations.
The ultimate goal is to "make it" to the top markets for many reporters and anchors (more money and more exposure). NYC/LA are looked at as the "Golden Ticket"- (preferably) on a major network, or at least a major network O&O local station in those cities. However, you do have those that finally find a market or station that may not be a top 5 or top 10 that works for them and settle down. It's also not unheard of for an anchor or reporter to move to a smaller market if it means more money or visibility. I know of an anchor who moved from Dallas (market #5) to Indianapolis (market #25) for that very reason.
Quote:
Originally Posted by tmac9wr
I never understand the "media market" thing...my point being, technically isn't Dallas larger than Philadelphia, and Houston & Atlanta larger than SF and Boston (in terms of MSA population)...how are these markets measured?
Market sizes are not necessarily reflective of their metro areas. Miami/Ft. Lauderdale and West Palm Beach are considred separate markets. Temecula- a bedroom community of San Diego gets served by Los Angeles stations because it's in Riverside County. Greenville-Spartanburg SC and Asheville, NC are considered to be one TV market, as well as Mobile-Pensacola.
Curious, do the newscasters and people who work for the media outlets in these cities get paid more for being in a larger media market?
Yes, Phildadelphia has been the 4th highest paying and considered 4th most important media market in the country. Also it costs more to advertise in Philly when compared to Dallas because it is a bigger media market.
This is more similar to a radius population, basically everyone within about 35-40 miles of the city
When this householded, Philly is shown to be a close percentage wise to Chicago as Dallas is to Philly, meaning even though the MSA for Dallas is larger the number of people that live near there is actually less. Also there is no real overlap of the NYC and Philly market on this count
Here is the 2009 DMA counts/rankings
DMA Rankings - US TV Households by Market (http://www.tvb.org/rcentral/markettrack/US_HH_by_DMA.asp - broken link)
I would imagine so. Doing the news in a top 10 city is a lot more high profile than doing the 6 o'clock news in Jackson, Mississippi.
Also, we need to take into account the increased advertising revenue from being in a larger market...I would think that would result in larger salaries for employees.
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