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LA, mainly because of the Hollywood sign and to a lesser extent, Beverly Hills, Santa Monica, etc. LA is extremely hyped and marketed to the nation and the world - WAY out of proportion to the actual qualities of the city. It's very fortunate to have been such an influential media city.
Los Angeles, especially if we're talking about the metro and not just the city. Also, LA areas are more well known going by name recognition (Malibu, Orange County, Santa Monica, Venice, Hollywood, East LA, Compton, Inglewood, Beverly Hills).
This isn't to say LA is better, just that it's more well known.
It's hard too when you consider just how many TV shows / Movies have been filmed using LA as the backdrop. Especially in the last few years with the dominance of reality TV, a lot of which is filmed in LA...since they always separate / open / close segments with 5-10 seconds of city-scape type shots.
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