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What's cool about them is they are cheap. Scarves, bags, sunglasses, etc. They really are "throw away" clothes though, as grapico said.
Pay $8 - $10 for a shirt, wear it a couple of times........no big deal.
The big deal about H&M and Forever 21 is how quickly they bring runway fashion ("inspired" by the big guys- D&G, Lanvin, Gucci, Chloe, Chanel...) into stores. They work on about a 30-45 day cycle vs the designers listed above who work on a 3-5 month cycle.
H&M can watch the fall couture shows for 2011 towards the middle of Fall 2010 and have merchandise "inspired" (copied) by the shows on their sales floor in 30 days....customers can buy next years tends and key looks this year.
It is revolutionary to the slower to adapt luxury world that someone can copy their designs and sell out 100% before the big luxury attorneys have drawn up copyright/intellectual property infringement papers.
That is why H&M is so sought-after by trendy 20-something girls who are "in the know".....they don't have to wait 6 months and they don't have to pay 10-50x as much for the same looking item. They don't care if it's poor quality. It just has to look good while leggings (or whatever) are in....then onto fur vests or boho dresses or whatever is next.
It is a big deal because H&M is a Swedish company run by Swedes who do not know the US retail market very well. There are only 200-ish stores in the US and the vast majority are in well-known cities for tourism (LA, SF, Chicago, NYC, DC). A vote for Dallas IS a big thing because we're not the most exciting vacation destination (no South Beach, no Santa Monica Pier, no Empire Statw Building, no Mall or Smithsonion,)
The big deal about H&M and Forever 21 is how quickly they bring runway fashion ("inspired" by the big guys- D&G, Lanvin, Gucci, Chloe, Chanel...) into stores. They work on about a 30-45 day cycle vs the designers listed above who work on a 3-5 month cycle.
H&M can watch the fall couture shows for 2011 towards the middle of Fall 2010 and have merchandise "inspired" (copied) by the shows on their sales floor in 30 days....customers can buy next years tends and key looks this year.
It is revolutionary to the slower to adapt luxury world that someone can copy their designs and sell out 100% before the big luxury attorneys have drawn up copyright/intellectual property infringement papers.
That is why H&M is so sought-after by trendy 20-something girls who are "in the know".....they don't have to wait 6 months and they don't have to pay 10-50x as much for the same looking item. They don't care if it's poor quality. It just has to look good while leggings (or whatever) are in....then onto fur vests or boho dresses or whatever is next.
It is a big deal because H&M is a Swedish company run by Swedes who do not know the US retail market very well. There are only 200-ish stores in the US and the vast majority are in well-known cities for tourism (LA, SF, Chicago, NYC, DC). A vote for Dallas IS a big thing because we're not the most exciting vacation destination (no South Beach, no Santa Monica Pier, no Empire Statw Building, no Mall or Smithsonion,)
Oh, don't get me wrong - I think they are pretty cool. I buy quite a few scarves from them (it's been very cold here), and I like their cottony-madras type shirts a lot.
They have five stores here now (I think), and a pretty large two story one in Midtown that is ALWAYS packed. I have to admit that I feel pretty old when I shop there, though. The crowds there tend to be teens-20 something females every time I go.
The big deal about H&M and Forever 21 is how quickly they bring runway fashion ("inspired" by the big guys- D&G, Lanvin, Gucci, Chloe, Chanel...) into stores. They work on about a 30-45 day cycle vs the designers listed above who work on a 3-5 month cycle.
H&M can watch the fall couture shows for 2011 towards the middle of Fall 2010 and have merchandise "inspired" (copied) by the shows on their sales floor in 30 days....customers can buy next years tends and key looks this year.
It is revolutionary to the slower to adapt luxury world that someone can copy their designs and sell out 100% before the big luxury attorneys have drawn up copyright/intellectual property infringement papers.
That is why H&M is so sought-after by trendy 20-something girls who are "in the know".....they don't have to wait 6 months and they don't have to pay 10-50x as much for the same looking item. They don't care if it's poor quality. It just has to look good while leggings (or whatever) are in....then onto fur vests or boho dresses or whatever is next.
It is a big deal because H&M is a Swedish company run by Swedes who do not know the US retail market very well. There are only 200-ish stores in the US and the vast majority are in well-known cities for tourism (LA, SF, Chicago, NYC, DC). A vote for Dallas IS a big thing because we're not the most exciting vacation destination (no South Beach, no Santa Monica Pier, no Empire Statw Building, no Mall or Smithsonion,)
H&M hasn't publicly announced it, but if its anyones guess other Texas cities will get one too.
The one I went to in Chicago was mostly female shoppers.
It reminded me of a Forever 21 or Express only with the poor quality & craftsmanship of Old Navy.
Downtown Houston has better shopping than Downtown Dallas & that isn't saying much.
The first Foley's Department Store now Macy's started in Downtown Houston over 100 years ago.
Ok, Its a Macy's. I bet the whole building isn't a Macy's
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