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Location: Watching half my country turn into Gilead
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Quote:
Originally Posted by bluescreen73
Are these 12+ numbers? If so what does the male/female 25-54 breakdown look like? Those numbers are the ones that radio stations typically use to sell ads.
Yes, those are 12+ numbers, but I can't find a male/female 25-54 breakdown (perhaps behind another paywall). They do breakdown listeners as Hispanic and Black, though.
I'm actually surprised that WJLB 97.9 in Detroit wasn't in the top 10 for that area.
Too much competition now days. Not only do they have to compete with 107.5 but now they have to compete with the new old school hip hop station 105.1. Add those to the other stations that also play rap or r&b like 95.5, 105.9, 92.3. If WJLB was somewhere like the west Michigan market... they would easily be top 3.
Seems Seattle has the best penetration, while Miami has the worst.
Miami and Ft Lauderdale tend to share a radio market while West Palm Beach tends to have its own market. As for the Miami market stations, I don't even know these stations! Then again, my car radio just stays on NPR.
You won't see adult 25-54 numbers unless you're buying ads, or you work in the radio business.
Some radio station owners don't subscribe to Nielsen, and therefore, are not published.
But I think what you see is the typical age of the radio listener. Look at how many "classic rock" or "classic hits" or "adult urban" (mostly '80s/'90s playlists) or "adult contemporary" (mostly '80s playlists, hardly contemporary) rank highly.
Just as the title says. Can anything be inferred about the metro areas below based on their radio ratings?
Nothing that isn't already known. NPR does well in metros with highly educated populations: The Bay Area, Boston, Seattle, the Twin Cities, and DC (where NPR was listed as news but not 'liberal news' as it was in the rest of the cities).
Location: Watching half my country turn into Gilead
3,530 posts, read 4,177,862 times
Reputation: 2925
Quote:
Originally Posted by rnc2mbfl
Miami and Ft Lauderdale tend to share a radio market while West Palm Beach tends to have its own market. As for the Miami market stations, I don't even know these stations! Then again, my car radio just stays on NPR.
Ah, I see. Well it seems that, to no one's surprise, Miami is the only market that has not one, but two Spanish stations in the Top 5.
Just as the title says. Can anything be inferred about the metro areas below based on their radio ratings? I have the to 10 stations per metro area listed with format, call letters and rating. The format is a bit grainy as the NPR stations were listed as "Liberal News/Talk" and News/Talk stations that consisted of conservative commentators are listed as "conservative talk radio". The former only showed up in one list (Atlanta) :
New York City - Market Size: 16,278,300
1) WCBS: 6.1 - Classic Hits
2) WLTW: 6.1 - Adult Contemporary
3) WBLS: 5.7 - Urban Adult
4) WINS: 5.1 - News
5) WAXQ: 5.0 - Classic Rock
6) WHTZ: 4.6 - Top 40
7) WSKQ: 4.6 - Tropical
8) WKTU: 4.1 - Hot Adult Contemporary
9) WQHT: 3.9 - Hip Hop/R&B
10) WFAN: 3.8 - Sports
Phoenix - Market Size: 3,504,100
1) KSLX - 7.3 - Classic Rock
2) KESZ - 7.2 - Adult Contemporary 3) KUPD - 5.6 - Active Rock
4) KMXP - 4.9 - Hot Adult Contemporary
5) KOOL - 4.7 - Classic Hits
6) KTAR - 4.2 - News/Talk
7) KMLE - 4.1 - Country
8) KYOT - 4.0 - Adult Contemporary
9) KNIX - 3.7 - Country
10) KZZP - 3.5 - Top 40
Minneapolis/St Paul - Market Size: 2,910,700
1) KDWB - 6.8 - Top 40
2) KSTP - 6.6 - Hot Adult Contemporary
3) KQQL - 6.4 - Classic Hits
4) KQRS - 6.4 - Classic Rock 5) KXXR - 5.9 - Active Rock
6) KZJK - 5.7 - Adult Contemporary
7) KEEY - 5.6 - Country
8) KNOW - 5.4 - Liberal News/Talk
9) KTIS - 5.3 - Christian
10) KMNB - 4.9 - Country
Proof that Active Rock can thrive in extra-large radio markets if only a) radio executives would bother cultivating the format for a change, and b) record labels would devote a nonzero amount of A&R resources to mainstream rock/metal bands for a change.
Just as the title says. Can anything be inferred about the metro areas below based on their radio ratings? I have the to 10 stations per metro area listed with format, call letters and rating. The format is a bit grainy as the NPR stations were listed as "Liberal News/Talk" and News/Talk stations that consisted of conservative commentators are listed as "conservative talk radio". The former only showed up in one list (Atlanta) :
Houston - Market Size: 5,546,400
1) KMJQ: 8.3 - Adult Urban
2) KGLK: 6.2 - Classic Rock
3) KLTN: 6.1 - Mexican Regional
4) KODA: 5.5 - Adult Contemporary
5) KSBJ: 5.0 - Christian Radio
6) KKHH: 4.7 - Adult Contemporary
7) KBXX: 4.4 - Hip Hop and R&B
8) KKBQ: 4.4 - Country
9) KQBT: 4.4 - Hip Hop and R&B
10) KLOL: 4.1 - Spanish Variety
I will never get use to K-LOL not being the Vanguard of Rock music in Houston. Its also surprising that the Buzz 94.5 KTBZ is not in the top 10. Other than that it appears that radio that caters to the Urban listener and those with similar taste is big in Houston.
I wonder how much satellite radio affects these ratings and I will also agree with a previous poster that much of this may be attributable to the size and range of the terrestrial transmitters.
Last edited by Jack Lance; 07-04-2017 at 08:49 PM..
I will never get use to K-LOL not being the Vanguard of Rock music in Houston. Its also surprising that the Buzz 94.5 KTBZ is not in the top 10. Other than that it appears that radio that caters to the Urban listener and those with similar taste is big in Houston.
I still hate it that Houston has no active rock station. I wish we had something like KEGL in Dallas, WMMR in Philadelphia, or KUPD in Phoenix.
But what I think were seeing is that major metro areas where whites are less than 40% of the total population are not able to support active rock formats.
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. Its also surprising that the Buzz 94.5 KTBZ is not in the top 10. Other than that it appears that radio that caters to the Urban listener and those with similar taste is big in Houston.
