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Old 06-29-2017, 03:50 PM
 
Location: Willowbend/Houston
13,403 posts, read 20,301,003 times
Reputation: 10182

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Just as the title says. Can anything be inferred about the metro areas below based on their radio ratings? I have the to 10 stations per metro area listed with format, call letters and rating. The format is a bit grainy as the NPR stations were listed as "Liberal News/Talk" and News/Talk stations that consisted of conservative commentators are listed as "conservative talk radio". The former only showed up in one list (Atlanta) :

New York City - Market Size: 16,278,300
1) WCBS: 6.1 - Classic Hits
2) WLTW: 6.1 - Adult Contemporary
3) WBLS: 5.7 - Urban Adult
4) WINS: 5.1 - News
5) WAXQ: 5.0 - Classic Rock
6) WHTZ: 4.6 - Top 40
7) WSKQ: 4.6 - Tropical
8) WKTU: 4.1 - Hot Adult Contemporary
9) WQHT: 3.9 - Hip Hop/R&B
10) WFAN: 3.8 - Sports

Los Angeles - Market Size: 11,419,400
1) KBIG: 5.8 - Hot Adult Contemporary
2) KTVW: 5.3 - Urban Adult
3) KIIS: 4.8 - Top 40
4) KRTH: 4.8 - Classic Hits
5) KOST: 4.7 - Adult Contemporary
6) KLVE: 3.6 - Regional Mexican
7) KFI: 3.5 - News/Talk
8) KNX: 3.4 - News
9) KCBS: 3.1 - Adult Contemporary
10) KRCD: 3.1 - Spanish Variety

Chicago - Market Size: 7,974,700
1) WVAZ: 5.8 - Urban Adult
2) WBBM: 4.8 - News/Talk
3) WTMX: 4.6 - Hot Adult Contemporary
4) WBBM: 4.0 - Top 40
5) WKSC: 3.7 - Top 40
6) WSCR: 3.7 - Sports
7) WDRV: 3.6 - Classic Rock
8) WOJO: 3.6 - Regional Mexican
9) WGN: 3.3 - News
10) WGCI: 3.0 - Hip Hop/R&B

San Francisco Bay Area - Market Size: 6,601,300
1) KQED: 6.7 - Liberal News/Talk
2) KCBS: 6.1 - News
3) KOIT: 5.3 - Adult Contemporary
4) KLLC: 4.2 - Hot Adult Contemporary
5) KIOI: 4.1 - Hot Adult Contemporary
6) KNBR: 4.1 - Sports
7) KISQ: 3.8 - Soft Adult Contemporary
8) KBRG: 3.3 - Spanish Variety
9) KMVQ: 3.2 - Top 40
10) KMEL: 3.0 - Hip Hop/R&B

Dallas/Fort Worth - Market Size: 5,794,200
1) KPLX: 6.3 - Country
2) KZPS: 5.5 - Classic Rock
3) KHKS: 5.2 - Top 40
4) KLUV: 4.6 - Classic Hits
5) KLNO: 4.5 - Regional Mexican
6) KSCS: 4.3 - Country
7) KDMX: 3.8 - Top 40
8) KEGL: 3.4 - Active Rock
9) KKDA: 3.4 - Hip Hop and R&B
10) KTCK: 3.3 - Sports

Houston - Market Size: 5,546,400
1) KMJQ: 8.3 - Adult Urban
2) KGLK: 6.2 - Classic Rock
3) KLTN: 6.1 - Mexican Regional
4) KODA: 5.5 - Adult Contemporary
5) KSBJ: 5.0 - Christian Radio
6) KKHH: 4.7 - Adult Contemporary
7) KBXX: 4.4 - Hip Hop and R&B
8) KKBQ: 4.4 - Country
9) KQBT: 4.4 - Hip Hop and R&B
10) KLOL: 4.1 - Spanish Variety

Washington DC - Market Size: 4,850,900
1) WAMU: 10.7 - News/Talk
2) WTOP: 8.8 - News
3) WHUR: 7.5 - Urban Adult
4) WBIG: 5.4 - Classic Rock
5) WMMJ: 5.3 - Urban Adult
6) WASH: 5.0 - Adult Contemporary
7) WIHT: 4.5 - Top 40
8) WPRS: 3.8 - Gospel
9) WGTS: 3.6 - Christian
10) WPGC: 3.5 - Hip Hop and R&B

Atlanta - Market Size: 4,646,400
1) WSB-AM: 8.6 - Conservative Talk Radio
2) WSRV: 6.7 - Classic Rock
3) WVEE: 6.5 - Hip Hop and R&B
4) WALR: 6.3 - Adult Urban
5) WHTA: 4.7 - Hip Hop and R&B
6) WAMJ: 4.5 - Adult Urban
7) WFSH: 4.5 - Christian
8) WWPW: 4.3 - Top 40
9) WWWQ: 4.3 - Top 40
10) WSB-FM: 4.2 - Adult Contemporary

Philadelphia - Market Size: 4,572,200
1) WDAS: 7.0 -Urban Adult
2) WMGK: 6.9 - Classic Rock
3) WOGL: 6.8 - Classic Hits
4) WBEB: 6.3 - Adult Contemporary
5) WMMR: 5.7 - Active Rock
6) WIP-FM: 5.5 - Sports
7) KYW-AM: 5.2 - News/Talk
8) WUSL: 4.3 - Hip Hop and R&B
9) WXTU: 4.3 - Country
10) WRFF: 4.2 - Alternative

Boston - Market Size: 4,238,000
1) WROR: 7.9 - Classic Hits
2) WXKS: 6.2 - Top 40
3) WMJX: 5.9 - Adult Contemporary
4) WBZ-AM: 5.8 - News/Talk
5) WKLB: 5.1 - Country
6) WZLK: 5.0 - Classic Rock
7) WEEI: 4.7 - Sports
8) WBZ-FM: 4.5 - Sports
9) WBUR - 4.0 - Liberal News/Talk
10) WGBH - 4.0 - News/Talk

Miami - Market Size: 3,968,000
1) WHQT: 7.4 - Urban Adult
2) WAMR: 7.1 - Spanish Variety
3) WFEZ: 6.6 - Soft Adult Contemporary
4) WLYF - 5.7 - Adult Contemporary
5) WCMQ - 4.8 - Spanish Variety
6) WFLC - 4.5 - Hot Adult Contemproary
7) WEDR - 4.4 - Hip Hop and R&B
8) WBGG - 4.2 - Classic Rock
9) WHYI - 3.7 - Top 40
10) WMXJ - 3.5 - Classic Hits

Detroit - Market Size: 3,807,600
1) WWJ-AM - 6.3 - News/Talk
2) WXYT - 6.1 - Sports
3) WOMC - 5.9 - Classic Hits
4) WNIC - 5.8 - Adult Contemporary
5) WYCD - 5.8 - Country
6) WMXD - 5.7 - Urban Adult
7) WKQI - 5.1 - Top 40
8) WCSX - 4.8 - Classic Rock
9) WRIF - 4.8 - Active Rock
10) WJR-AM - 4.7 - News/Talk

Seattle - Market Size: 3,704,200
1) KQMV - 7.4 - Top 40
2) KUOW - 6.0 - Liberal News/Talk
3) KJR-FM - 5.9 - Classic Hits
4) KRWM - 5.6 - Adult Contemporary
5) KZOK - 5.3 - Classic Rock
6) KMPS - 4.6 - Country
7) KISW - 4.5 - Active Rock
8) KJAQ - 4.4 - Adult Contemporary
9) KNKX - 4.1 - Liberal News/Talk
10) KIRO - 4.0 - News/Talk

Phoenix - Market Size: 3,504,100
1) KSLX - 7.3 - Classic Rock
2) KESZ - 7.2 - Adult Contemporary
3) KUPD - 5.6 - Active Rock
4) KMXP - 4.9 - Hot Adult Contemporary
5) KOOL - 4.7 - Classic Hits
6) KTAR - 4.2 - News/Talk
7) KMLE - 4.1 - Country
8) KYOT - 4.0 - Adult Contemporary
9) KNIX - 3.7 - Country
10) KZZP - 3.5 - Top 40

Minneapolis/St Paul - Market Size: 2,910,700
1) KDWB - 6.8 - Top 40
2) KSTP - 6.6 - Hot Adult Contemporary
3) KQQL - 6.4 - Classic Hits
4) KQRS - 6.4 - Classic Rock
5) KXXR - 5.9 - Active Rock
6) KZJK - 5.7 - Adult Contemporary
7) KEEY - 5.6 - Country
8) KNOW - 5.4 - Liberal News/Talk
9) KTIS - 5.3 - Christian
10) KMNB - 4.9 - Country
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Old 06-29-2017, 04:04 PM
 
Location: SF Bay Area
15,404 posts, read 24,399,897 times
Reputation: 8770
Quote:
Originally Posted by Cowboys fan in Houston View Post
San Francisco Bay Area - Market Size: 6,601,300
1) KQED: 6.7 - Liberal News/Talk
2) KCBS: 6.1 - News
3) KOIT: 5.3 - Adult Contemporary
4) KLLC: 4.2 - Hot Adult Contemporary
5) KIOI: 4.1 - Hot Adult Contemporary
6) KNBR: 4.1 - Sports
7) KISQ: 3.8 - Soft Adult Contemporary
8) KBRG: 3.3 - Spanish Variety
9) KMVQ: 3.2 - Top 40
10) KMEL: 3.0 - Hip Hop/R&B
That's rather fitting lol.
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Old 06-29-2017, 04:41 PM
 
Location: Washington D.C. By way of Texas
18,230 posts, read 25,925,308 times
Reputation: 8987
Quote:
Houston - Market Size: 5,546,400
1) KMJQ: 8.3 - Adult Urban
2) KGLK: 6.2 - Classic Rock
3) KLTN: 6.1 - Mexican Regional
4) KODA: 5.5 - Adult Contemporary
5) KSBJ: 5.0 - Christian Radio
6) KKHH: 4.7 - Adult Contemporary
7) KBXX: 4.4 - Hip Hop and R&B
8) KKBQ: 4.4 - Country
9) KQBT: 4.4 - Hip Hop and R&B
10) KLOL: 4.1 - Spanish Variety
I honestly expected a Spanish station to be number one and for Country to be in the top 5. It's barely in the top 10. But Magic 102? It's not really particularly close to between KMJQ and KGLK. I did not expect to see it number 1 like that.

Quote:
Washington DC - Market Size: 4,850,900
1) WAMU: 10.7 - News/Talk
2) WTOP: 8.8 - News

3) WHUR: 7.5 - Urban Adult
4) WBIG: 5.4 - Classic Rock
5) WMMJ: 5.3 - Urban Adult
6) WASH: 5.0 - Adult Contemporary
7) WIHT: 4.5 - Top 40
8) WPRS: 3.8 - Gospel
9) WGTS: 3.6 - Christian
10) WPGC: 3.5 - Hip Hop and R&B
Well I mean lol. Nobody should be surprised on this one.
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Old 06-29-2017, 04:47 PM
 
1,876 posts, read 1,916,148 times
Reputation: 1310
Quote:
Originally Posted by sav858 View Post
That's rather fitting lol.
So is

Quote:
Originally Posted by Cowboys fan in Houston View Post

Atlanta - Market Size: 4,646,400
1) WSB-AM: 8.6 - Conservative Talk Radio
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Old 06-29-2017, 05:26 PM
 
52,689 posts, read 75,557,228 times
Reputation: 11635
I'm actually surprised that WJLB 97.9 in Detroit wasn't in the top 10 for that area.
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Old 06-29-2017, 05:43 PM
 
Location: Willowbend/Houston
13,403 posts, read 20,301,003 times
Reputation: 10182
Quote:
Originally Posted by ckhthankgod View Post
I'm actually surprised that WJLB 97.9 in Detroit wasn't in the top 10 for that area.
It was 11th. Its ratings havent been that great for the last 6th months or so.
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Old 06-30-2017, 10:42 AM
 
Location: (six-cent-dix-sept)
3,978 posts, read 1,944,710 times
Reputation: 2440
do pirates and college stations affect this ranking ?:
boston area unlicensed radio stations
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Old 06-30-2017, 12:57 PM
 
Location: Philly, PA
333 posts, read 227,859 times
Reputation: 128
Quote:
Originally Posted by Cowboys fan in Houston View Post
Just as the title says. Can anything be inferred about the metro areas below based on their radio ratings? I have the to 10 stations per metro area listed with format, call letters and rating. The format is a bit grainy as the NPR stations were listed as "Liberal News/Talk" and News/Talk stations that consisted of conservative commentators are listed as "conservative talk radio". The former only showed up in one list (Atlanta) :

New York City - Market Size: 16,278,300
1) WCBS: 6.1 - Classic Hits
2) WLTW: 6.1 - Adult Contemporary
3) WBLS: 5.7 - Urban Adult
4) WINS: 5.1 - News
5) WAXQ: 5.0 - Classic Rock
6) WHTZ: 4.6 - Top 40
7) WSKQ: 4.6 - Tropical
8) WKTU: 4.1 - Hot Adult Contemporary
9) WQHT: 3.9 - Hip Hop/R&B
10) WFAN: 3.8 - Sports

Los Angeles - Market Size: 11,419,400
1) KBIG: 5.8 - Hot Adult Contemporary
2) KTVW: 5.3 - Urban Adult
3) KIIS: 4.8 - Top 40
4) KRTH: 4.8 - Classic Hits
5) KOST: 4.7 - Adult Contemporary
6) KLVE: 3.6 - Regional Mexican
7) KFI: 3.5 - News/Talk
8) KNX: 3.4 - News
9) KCBS: 3.1 - Adult Contemporary
10) KRCD: 3.1 - Spanish Variety

Chicago - Market Size: 7,974,700
1) WVAZ: 5.8 - Urban Adult
2) WBBM: 4.8 - News/Talk
3) WTMX: 4.6 - Hot Adult Contemporary
4) WBBM: 4.0 - Top 40
5) WKSC: 3.7 - Top 40
6) WSCR: 3.7 - Sports
7) WDRV: 3.6 - Classic Rock
8) WOJO: 3.6 - Regional Mexican
9) WGN: 3.3 - News
10) WGCI: 3.0 - Hip Hop/R&B

San Francisco Bay Area - Market Size: 6,601,300
1) KQED: 6.7 - Liberal News/Talk
2) KCBS: 6.1 - News
3) KOIT: 5.3 - Adult Contemporary
4) KLLC: 4.2 - Hot Adult Contemporary
5) KIOI: 4.1 - Hot Adult Contemporary
6) KNBR: 4.1 - Sports
7) KISQ: 3.8 - Soft Adult Contemporary
8) KBRG: 3.3 - Spanish Variety
9) KMVQ: 3.2 - Top 40
10) KMEL: 3.0 - Hip Hop/R&B

Dallas/Fort Worth - Market Size: 5,794,200
1) KPLX: 6.3 - Country
2) KZPS: 5.5 - Classic Rock
3) KHKS: 5.2 - Top 40
4) KLUV: 4.6 - Classic Hits
5) KLNO: 4.5 - Regional Mexican
6) KSCS: 4.3 - Country
7) KDMX: 3.8 - Top 40
8) KEGL: 3.4 - Active Rock
9) KKDA: 3.4 - Hip Hop and R&B
10) KTCK: 3.3 - Sports

Houston - Market Size: 5,546,400
1) KMJQ: 8.3 - Adult Urban
2) KGLK: 6.2 - Classic Rock
3) KLTN: 6.1 - Mexican Regional
4) KODA: 5.5 - Adult Contemporary
5) KSBJ: 5.0 - Christian Radio
6) KKHH: 4.7 - Adult Contemporary
7) KBXX: 4.4 - Hip Hop and R&B
8) KKBQ: 4.4 - Country
9) KQBT: 4.4 - Hip Hop and R&B
10) KLOL: 4.1 - Spanish Variety

Washington DC - Market Size: 4,850,900
1) WAMU: 10.7 - News/Talk
2) WTOP: 8.8 - News
3) WHUR: 7.5 - Urban Adult
4) WBIG: 5.4 - Classic Rock
5) WMMJ: 5.3 - Urban Adult
6) WASH: 5.0 - Adult Contemporary
7) WIHT: 4.5 - Top 40
8) WPRS: 3.8 - Gospel
9) WGTS: 3.6 - Christian
10) WPGC: 3.5 - Hip Hop and R&B

Atlanta - Market Size: 4,646,400
1) WSB-AM: 8.6 - Conservative Talk Radio
2) WSRV: 6.7 - Classic Rock
3) WVEE: 6.5 - Hip Hop and R&B
4) WALR: 6.3 - Adult Urban
5) WHTA: 4.7 - Hip Hop and R&B
6) WAMJ: 4.5 - Adult Urban
7) WFSH: 4.5 - Christian
8) WWPW: 4.3 - Top 40
9) WWWQ: 4.3 - Top 40
10) WSB-FM: 4.2 - Adult Contemporary

Philadelphia - Market Size: 4,572,200
1) WDAS: 7.0 -Urban Adult
2) WMGK: 6.9 - Classic Rock
3) WOGL: 6.8 - Classic Hits
4) WBEB: 6.3 - Adult Contemporary
5) WMMR: 5.7 - Active Rock
6) WIP-FM: 5.5 - Sports
7) KYW-AM: 5.2 - News/Talk
8) WUSL: 4.3 - Hip Hop and R&B
9) WXTU: 4.3 - Country
10) WRFF: 4.2 - Alternative

Boston - Market Size: 4,238,000
1) WROR: 7.9 - Classic Hits
2) WXKS: 6.2 - Top 40
3) WMJX: 5.9 - Adult Contemporary
4) WBZ-AM: 5.8 - News/Talk
5) WKLB: 5.1 - Country
6) WZLK: 5.0 - Classic Rock
7) WEEI: 4.7 - Sports
8) WBZ-FM: 4.5 - Sports
9) WBUR - 4.0 - Liberal News/Talk
10) WGBH - 4.0 - News/Talk

Miami - Market Size: 3,968,000
1) WHQT: 7.4 - Urban Adult
2) WAMR: 7.1 - Spanish Variety
3) WFEZ: 6.6 - Soft Adult Contemporary
4) WLYF - 5.7 - Adult Contemporary
5) WCMQ - 4.8 - Spanish Variety
6) WFLC - 4.5 - Hot Adult Contemproary
7) WEDR - 4.4 - Hip Hop and R&B
8) WBGG - 4.2 - Classic Rock
9) WHYI - 3.7 - Top 40
10) WMXJ - 3.5 - Classic Hits

Detroit - Market Size: 3,807,600
1) WWJ-AM - 6.3 - News/Talk
2) WXYT - 6.1 - Sports
3) WOMC - 5.9 - Classic Hits
4) WNIC - 5.8 - Adult Contemporary
5) WYCD - 5.8 - Country
6) WMXD - 5.7 - Urban Adult
7) WKQI - 5.1 - Top 40
8) WCSX - 4.8 - Classic Rock
9) WRIF - 4.8 - Active Rock
10) WJR-AM - 4.7 - News/Talk

Seattle - Market Size: 3,704,200
1) KQMV - 7.4 - Top 40
2) KUOW - 6.0 - Liberal News/Talk
3) KJR-FM - 5.9 - Classic Hits
4) KRWM - 5.6 - Adult Contemporary
5) KZOK - 5.3 - Classic Rock
6) KMPS - 4.6 - Country
7) KISW - 4.5 - Active Rock
8) KJAQ - 4.4 - Adult Contemporary
9) KNKX - 4.1 - Liberal News/Talk
10) KIRO - 4.0 - News/Talk

Phoenix - Market Size: 3,504,100
1) KSLX - 7.3 - Classic Rock
2) KESZ - 7.2 - Adult Contemporary
3) KUPD - 5.6 - Active Rock
4) KMXP - 4.9 - Hot Adult Contemporary
5) KOOL - 4.7 - Classic Hits
6) KTAR - 4.2 - News/Talk
7) KMLE - 4.1 - Country
8) KYOT - 4.0 - Adult Contemporary
9) KNIX - 3.7 - Country
10) KZZP - 3.5 - Top 40

Minneapolis/St Paul - Market Size: 2,910,700
1) KDWB - 6.8 - Top 40
2) KSTP - 6.6 - Hot Adult Contemporary
3) KQQL - 6.4 - Classic Hits
4) KQRS - 6.4 - Classic Rock
5) KXXR - 5.9 - Active Rock
6) KZJK - 5.7 - Adult Contemporary
7) KEEY - 5.6 - Country
8) KNOW - 5.4 - Liberal News/Talk
9) KTIS - 5.3 - Christian
10) KMNB - 4.9 - Country

To answer your question originally. These ratings chart shows what the region's mostly listen to. My Radio Market is Philadelphia. Far as im concerned Philly seems to be pretty well rounded i think.


Philadelphia - Market Size: 4,572,200
1) WDAS: 7.0 -Urban Adult
2) WMGK: 6.9 - Classic Rock
3) WOGL: 6.8 - Classic Hits
4) WBEB: 6.3 - Adult Contemporary
5) WMMR: 5.7 - Active Rock
6) WIP-FM: 5.5 - Sports
7) KYW-AM: 5.2 - News/Talk
8) WUSL: 4.3 - Hip Hop and R&B
9) WXTU: 4.3 - Country
10) WRFF: 4.2 - Alternative

#1 - WDAS ...Is not really a shocker for me, they have been around forever. Their format is Urban Adult Contemporary- Pretty much, Oldskool R&B, Slowjams , Not much rap, little Hip Hop...some current R&B music. But i will say im shocked because WBEB was always #1 for a long time.

#2 - WIOQ .... Mainstream/Top 40 did not make the cut is a bit surprising for me. Maybe just childhood nostalgia.
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Old 06-30-2017, 02:03 PM
 
Location: Baltimore, MD
3,505 posts, read 2,733,861 times
Reputation: 2688
These are Neilsen ratings, with population numbers based off the 2010 Census and projected to 2017 for population. I'm not sure what metro metric they used for this, since their internal demographic data is behind a paywall. The Bay Area's numbers are high, so I'll assume they used CSA for the Bay, and MSA for everyone else (could be wrong). Based on that, every city under performs in the digital age as far as penetration, but some markets do better than others. I've calculated market size as a percentage of the metropolitan area for both the 2010 Census and 2016 Census estimates:

http://www.nielsen.com/content/dam/c...kings_2017.pdf

New York City - Market Size: 16,350,800
2010 MSA: 19,567,410
84%
2016 MSA: 20,153,634
81%

Los Angeles - Market Size: 11,497,600
2010 MSA: 12,828,837
89%
2016 MSA: 13,310,447
86%

Chicago - Market Size: 7,980,800
2010 MSA: 9,461,105
84%
2016 MSA: 9,512,999
84%

San Francisco Bay Area - Market Size: 6,694,200
2010 CSA: 8,153,696
81%
2016 CSA: 8,751,807
76%

Dallas/Fort Worth - Market Size: 5,950,300
2010 MSA: 6,426,214
93%
2016 MSA: 7,233,323
82%

Houston - Market Size: 5,718,100
2010 MSA: 5,920,416
94%
2016 MSA: 6,772,470
84%

Washington DC - Market Size: 4,899,700
2010 MSA: 5,636,232
86%
2016 MSA: 6,131,977
80%

Atlanta - Market Size: 4,747,700
2010 MSA: 5,286,728
88%
2016 MSA: 5,789,700
82%

Philadelphia - Market Size: 4,593,300
2010 MSA: 5,965,343
77%
2016 MSA: 6,070,500
76%

Boston - Market Size: 4,280,100
2010 MSA: 4,552,402
93%
2016 MSA: 4,794,447
89%

Miami - Market Size: 4,035,200
2010 MSA: 5,564,635
71%
2016 MSA: 6,066,387
67%

Detroit - Market Size: 3,818,800
2010 MSA: 4,296,250
89%
2016 MSA: 4,297,617
Detroit

Seattle - Market Size: 3,779,500
2010 MSA: 3,439,809
93%
2016 MSA: 3,798,902
99%

Phoenix - Market Size: 3,586,100
2010 MSA: 4,192,887
84%
2016 MSA: 4,661,537
77%

Minneapolis/St Paul - Market Size: 2,935,000
2010 MSA: 3,348,859
87%
2016 MSA: 3,551,036
83%

Seems Seattle has the best penetration, while Miami has the worst.

Last edited by qworldorder; 06-30-2017 at 02:15 PM..
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Old 06-30-2017, 02:11 PM
 
Location: Aurora, CO
6,161 posts, read 9,454,792 times
Reputation: 8825
Are these 12+ numbers? If so what does the male/female 25-54 breakdown look like? Those numbers are the ones that radio stations typically use to sell ads.
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