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Looks pretty accurate for Oklahoma. There might be a little more bleed over into Arkansas and North Texas as Oklahoma has typically been the most successful football program in the Southwest historically.
Also, in regards to Texas, UT, Oklahoma, and A&M own the Dallas market. Texas Christian has a contingent in Fort Worth, but there's still a ton of UT, OU, and A&M fans there too, not to mention Tech & Baylor and even Oklahoma State.
Location: New Albany, Indiana (Greater Louisville)
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Originally Posted by Bass&Catfish2008
Looks pretty accurate for Oklahoma. There might be a little more bleed over into Arkansas and North Texas as Oklahoma has typically been the most successful football program in the Southwest historically.
Also, in regards to Texas, UT, Oklahoma, and A&M own the Dallas market. Texas Christian has a contingent in Fort Worth, but there's still a ton of UT, OU, and A&M fans there too, not to mention Tech & Baylor and even Oklahoma State.
If you click in and zoom on the map it shows all teams with +1% fans by zip code. It's not all or nothing, most zip codes have multiple teams that show up. There methodology is Facebook likes, which is not scientific but is fairly reliable.
I live in the Louisville KY / IN metro area and am from rural KY. I was surprised that their map has the percent of IU fans at only sub 5% across most of Southern Indiana until you're almost in Bloomington. Based on license plates, car stickers, and people wearing team apparel I'd guess it's almost even between IU, Louisville, and Kentucky, roughly 1/3 each. There's a scattering of Purdue fans too. The tv ratings for an average college basketball here on an apples to apples comparison has a share of 20% U of L, 17% UK, 3% IU, <1% Purdue. The ratio of IU to KY schools is 1 to 7, much greater than the share of population of the Indiana side of the market, which is more like 1 to 4.
I think it highlights the one flaw of the methodology: some people wear the fandom "on their sleeves" more than other people. The Kentucky schools have fans that make sure their profile and cover pic on facebook includes their team logo, their cars are covered in stickers, and insulting their team is like insulting their momma. IU and Purdue fans are more School first, Sports second. Also many people living on the Indiana side of the metro are from Kentucky and move for cheaper houses and cheaper car insurance.
The Kentucky side mostly matched my expectations: UK dominates but their is a scattering of U of L across the state that's at least 5% in every zip code. There's an arc of more U of L (but still majority UK) fanning out down I-65 to the TN line. I always perceived U of L as having "islands of fans" in the bigger towns in Western KY while the countryside remained mostly UK but the map didn't show that.
I was surprised how much UK spilled over into Southern Illinois and Southern Indiana. I thought UK fans would thin out once you got out of the Louisville tv market but the map shows UK is a majority is mostly places south of I-74 and east of I-65 and in large chunks east of Evansville.
Wonder what happened to A&M's bragging about "we run this state"?
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