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I've posed this question in athletics communities, and I think the answers have been far too skewed toward thinking about college football rather than overall brand recognition. In case you aren't up on the college athletics world, there have been massive shifts in conference affiliation lately, and a large mish-mash of universities have ended up in a single conference known as the Big East Conference.
I find this interesting, not only because my alma mater is one of those universities, but because for some people, athletics are the front porch for a university, and who a university is considered competitively on-par with, even athletically, can contribute to an image for a university.
So tell me what you think. Which of these American universities that I've listed have the most national brand recognition?
I have not heard of many of them. Tulane becasue of John Grisham novels. SMU is have heard of but I cannot rememebr if I heard good or bad. Naval Academy all I know is it is the equivalent of West Point for the Navy. San Diego State becasue I lived in Southern California for a while and have several freinds who went to SDSU and because they pop up in football once in a while.
Frankly I would say none of them have any brand recognition since I cannot say in hearing the name whether any of them are considered good schools.
These are all over the map. I was tempted to say the US Naval Academy, but it is not a comprehensive university. However, Tulane is and says "Southern Ivy," often considered to be similar to Vandy, Emory, and Duke.
SMU is Dallas's version of LA's USC, though I think USC is better. Some of these are a joke: Boise State, East Carolina, and even San Diego State.
Last edited by robertpolyglot; 12-03-2012 at 11:21 PM..
For the most part nationally, colleges get recognition because of their football, basketball or hockey teams. You can't really separate the two. Academically, brand recognition only goes so far. Here, a degree from Harvard or MIT would be a negative for a lot of companies--why, they wouldn't trust that you were going to stick around for the long haul unless you grew up in the area. Doesn't mean they aren't good schools, obviously, just that employers aren't impressed by them as much as their grads tend to think
For the most part nationally, colleges get recognition because of their football, basketball or hockey teams. You can't really separate the two. Academically, brand recognition only goes so far. Here, a degree from Harvard or MIT would be a negative for a lot of companies--why, they wouldn't trust that you were going to stick around for the long haul unless you grew up in the area. Doesn't mean they aren't good schools, obviously, just that employers aren't impressed by them as much as their grads tend to think
As for your list, USNA.
The people who aren't impressed by a Harvard degree to me, have no idea of how hard it is to get in there. Valedictorian and 99% SAT scores probably won't cut it. You need more.
I agree that college reputation is sometimes overblown, but not for that school. Or for really MIT either.
East Carolina??? The only regular university - non military - that is really national is Tulane.
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