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Old 11-16-2011, 09:25 AM
 
1,742 posts, read 2,621,930 times
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Nice to see our tax money hard at work. Bang head, bang head
"Live it Up!" Colorado Springs : News : ColoradoConnection.com
RP
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Old 11-16-2011, 09:28 AM
 
8,317 posts, read 25,125,069 times
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Quote:
Originally Posted by proveick View Post
Nice to see our tax money hard at work. Bang head, bang head
"Live it Up!" Colorado Springs : News : ColoradoConnection.com
RP
More like "Use it up." When it comes to taxpayer money, water, and open space, that is what Colorado Springs does best--to the detriment of the rest of the state.
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Old 11-16-2011, 11:28 AM
 
Location: Colorado Springs
18,997 posts, read 8,914,315 times
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I think it's a dumb slogan. I don't see what it means at all in relationship to Colorado Springs. And they paid $100,000 for it?
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Old 11-16-2011, 11:53 AM
 
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Typical corporate style gimmick to make a "brand" out of something, which in this case seems to be exercising, thus the stylized image of people running or skiing or whatever that is. No doubt a tie-in to the USOC presence here.

Nothing new about this sort of thing. Corporate world does it all the time; its a part of the culture. Maybe this is someone's idea of running our city government more like a business. Hah! Meet Mr. Dubious ---->

Okay, time for an old story from the attic between my ears..... Forty years ago I was working for the American Sugar Refining Company; you know them still by the trade name of Domino Sugar. That was the era of the corporate conglomeration craze which held that if you could manage one business well, you could manage several businesses well, i.e., it was all about management being a science and if you were good at it, you could be considered one of the smartest guys in the universe. Hmmmm....sounds sadly familiar now.

Well, the company wanted in on the conglomeration craze to please Wall Street (hell, the company HQ was located at 10 Wall Street) so they went out and bought a company in NC that made chain hoists. NO connection at all with the sugar biz, but hey, it made us a conglomerate. Of course, as a conglomerate they just HAD to have a new corporate image, the name "American Sugar Refining Company" was stodgy, not sexy.

Sooooo, they hired a consulting firm that dealt with corporate imagery to help them become sexy. That firm simply took some letters from the company name to come up with AMSTAR Corporation and create a stylish logo in a star shape. It cost $50k in 1972 dollars for this, not to mention the advertising campaign (including Johnny Carson shilling a bag of sugar on his show) and all the legal expenses of changing the company name on everything with the governments, buildings, stationery and other sundry costs.

Folly abounds.
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Last edited by Mike from back east; 11-16-2011 at 12:22 PM..
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Old 11-16-2011, 12:14 PM
 
808 posts, read 1,177,541 times
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Originally Posted by jazzlover View Post
When it comes to taxpayer money, water, and open space, that is what Colorado Springs does best--to the detriment of the rest of the state.
I don't necessarily disagree, but I'm curious whether this is a general critique of all the population centers in Colorado or whether there's something uniquely bad about Colorado Springs. In other words, is there an example of a "good" medium/larger Colorado city and, if so, what do they do differently? In other words, do different approaches [regulate (D - Boulder) vs. laissez-faire (R - Colorado Springs)] to managing population growth yield better/worse results, or is it just all bad vs. worse and Colorado (5+ million) should just go back to being Wyoming (750K) gosh-dangit.

As for branding, MBA/consultants paid alot (or their rich grandparents did anyway) for their education and have to justify their fees somehow! Who doesn't like a nice snappy slogan? Hopefully, that 100K paid for somebody's new luxury vehicle and will help the consumer spending numbers that prop up our entire economy!
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Old 11-16-2011, 12:48 PM
 
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The city could have had a contest for the new catch phrase and let the citizens vote on it. The best slogan wins. Don't think this would have cost $110K. Empower the populous. RP
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Old 11-16-2011, 01:54 PM
 
Location: Colorado Springs
641 posts, read 1,956,750 times
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Proveick,

That's would have been an awesome way to do it!....great idea....have a contest where the locals create the slogan......too bad the city spent money on something so frivolous.

They should've posted something here! We'd have come up with something much better......the final product..."Live it Up!"....well.....is kinda' stupid. :-)
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Old 11-16-2011, 02:04 PM
 
1,742 posts, read 2,621,930 times
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With the current state of the economy and the coming military cuts I think "hang in there" would have been more fitting. RP
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Old 11-16-2011, 02:09 PM
 
Location: Colorado
486 posts, read 1,236,685 times
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Quote:
Originally Posted by proveick View Post
With the current state of the economy and the coming military cuts I think "hang in there" would have been more fitting. RP
"hang in there" - love it!

That's akin to Canon City's motto: "come do time with us"
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Old 11-16-2011, 10:31 PM
 
Location: Colorado Springs
18,997 posts, read 8,914,315 times
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Quote:
Originally Posted by proveick View Post
The city could have had a contest for the new catch phrase and let the citizens vote on it. The best slogan wins. Don't think this would have cost $110K. Empower the populous. RP
Very good suggestion...in fact, I think they should still do this.
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